Growth and profit is the basic aim of any business. To do so you need to market your business and it is necessary to do marketing of services or products to customers. A firm or a company without logo or brand is like human without feelings. Logo design and band is the primary recognition for any business. It is not easy to market business without logo and branding.
For the purpose of create identity in market to attract potential customer, branding of particular product is necessary and important as well. Making logo is the first step of branding. Logo is the simply graphically made design or you can say graphic representation for unique symbol of company to make it different than others. If the logo is unique and meaningful then anyone can recognize your company or firm very easily. Logo is just a unique recognition of company but it doesn’t convey any message to customers; but it attract concentration of customer if logo is unique than others. You will find thousands of designers in market; but one who can relay message with good design with attractive and eye catching colors can be consider as good logo designer.
Today if you find on internet to create your logo online then you will find hundreds of site. But these sites will never give you design as per your desire and some sites will never allow you to save your design; it will only show a preview. But a human designer can make logo according to the nature of your business, products of business. Logo must be consistent so that human mind can easily recognize that what meaning it want to spread.
Now come to the main point; logos must be easily scalable. Because it will be used in site, bill, letterhead etc. So logo must be scalable to fit in all that. Increasing or decreasing its size must not stop to spread convey unique identity and branding of company.
These are some of the important factors to be kept in mind while making logo.