In this competition if you want to win race amongst thousands of competitors then you must need Search engine optimization. It is only possible when you apply latest techniques and trend of SEO. Seo is the process which is changing and updating regularly. If you are applying same old techniques then it may possible that you are going to put your site in trouble. Submission or making your presence in spam sites, stuffing keywords overly are the main old techniques. Now a day search engines getting smarter day by day. You need to stuff original handwritten and own words contents on your site. Link exchange now days are setting as biggest spam and being red flag by search engines; if you think to do so then forget this and apply new strategies. This technique was working before long time but as time passed, over use of this technique caught by search engines. In recent times link exchange will give good result primarily but it is the fact that it will put your site in danger situation.
So rather than link exchange you need to concentrate on one way link building from high quality websites. It will attract attention of search engines towards your site. Submission in high quality sites and sites with good page rank are most likely to get good result by search engines. The main idea behind this is only to create a huge amount inbound links to your site and it will increase traffic to your site. And it is fact that traffic will surely results into inquiries and inquiries into business. Keywords and contents must be related to your site and must convey some informative juice for people. Keywords must be related to your products or services.
It is not advisable to do over submission means not to create over quantity of inbound links because it may harm ranking of your site. Commenting on blog and forums with the link of your site overly can also affect your site and your site may be considered as spam.
Your site must be mobile friendly so that it can be access anywhere, anytime on mobile. This is the greatest idea to expose new business. As world is getting hi-tech technologies so mobile is the best medium to bring traffic to your site. From the studies it can be said that there are more than 50 million mobile users searches for particular product or service. If you have mobile friendly website then it can bring good traffic and business to your site.
These latest trends and techniques will surely give you desired result for your site.