We spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens — but the data is actually more splintered than that. In particular, when you look more closely at the data, there is quite the disparity in what men and women are up to online.
YouTube's new live-streaming service for gamers, YouTube Gaming, officially launches today. The extension of YouTube into live streaming services is an attempt to compete with Twitch Interactive, the burgeoning industry's current leader, which gets about 65 million visitors a month.
The goal of marketing is to build mental availability by cutting through and reaching brains, not shifting opinions. The advent of social media hasn’t changed that.
As an active travel blogger and social media manager, I actually felt ashamed at having such an awful Instagram account. Last Friday, I reached out to all my friends, and fellow bloggers in search of a little push in the right direction. I set myself a goal to reach 1000 Instagram followers in just one week. Fast forward 48 hours and I had already hit my target.
How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you’re trying to extract data from different sources and it’s not always clear which metrics you need to be looking at.
In their most recent earnings report, LinkedIn CFO Steve Sordello noted that Sponsored Updates has been one of the company’s strongest performing ad offerings. To capitalize on this, the professional social network has released a new guide to help marketers ‘drive killer ROI’ through Sponsored Updates, with collected knowledge and learnings from hundreds of brands.
What are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? Pam Moore discusses this in a new episode of the Social Zoom Factor podcast.
So you’ve decided to go into business for yourself as a freelance social media marketer. There are some things you need to know. Beginning with: it ain’t gonna be easy. It is a tough gig to get, clients rarely appreciate the time it takes to sort out a solid social strategy for them, and the competition is fierce.
SlideShare has today announced a new, Pinterest-like feature called ‘Clipping’ which is designed to help users ‘conduct and organize research and learn any topic quickly’ via the SlideShare platform.
Earlier this year, Facebook launched a new app called ‘Moments’ which scans through the images on your camera roll and automatically sorts them into sets based on locations, events, people and groups. The app has now got it's first upgrade – but is it actually just a Facebook experiment to capture more data?