How to Growth Hack Instagram in 48 Hours

How to Growth Hack Instagram in 48 Hours

As an active travel blogger and social media manager, I actually felt ashamed at having such an awful Instagram account. Last Friday, I reached out to all my friends, and fellow bloggers in search of a little push in the right direction. I set myself a goal to reach 1000 Instagram followers in just one week. Fast forward 48 hours and I had already hit my target.

5 Ways To Boost Your Social Channels Using Social Media Metrics

5 Ways To Boost Your Social Channels Using Social Media Metrics

How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you’re trying to extract data from different sources and it’s not always clear which metrics you need to be looking at.

LinkedIn Releases New Guide to Maximizing Sponsored Updates

LinkedIn Releases New Guide to Maximizing Sponsored Updates

​In their most recent earnings report, LinkedIn CFO Steve Sordello noted that Sponsored Updates has been one of the company’s strongest performing ad offerings. To capitalize on this, the professional social network has released a new guide to help marketers ‘drive killer ROI’ through Sponsored Updates, with collected knowledge and learnings from hundreds of brands.

How To Make It as a Freelance Social Media Marketer

How To Make It as a Freelance Social Media Marketer

So you’ve decided to go into business for yourself as a freelance social media marketer. There are some things you need to know. Beginning with: it ain’t gonna be easy. It is a tough gig to get, clients rarely appreciate the time it takes to sort out a solid social strategy for them, and the competition is fierce.