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Bing Launches In-Depth Industry Ad Visualizations Across Devices, Time & Location
New visualizations from Bing Ads will help advertisers garner industry information in a quick (& beautiful) format.
Greg Finn on August 10, 2015 at 4:53 pm
When it comes to providing advertiser data, Bing is on a roll. Last month Bing released in-depth demographic and reach data with slick charts and graphs. Today the Bing Ads Marketplace Trends Interactive Website was announced. It’s a tool that will help marketers gather more data across specific industry verticals.
The targeting parameters that Bing reports on are very helpful; this addition should be well received by advertisers. The three main trend reports cover time and ad scheduling trends, device targeting trends and location targeting trends.
Device Targeting Trends
This chart displays both CTR and CPC information by industry/subindustry across desktop/table/mobile devices.
Location Targeting Trends
This interactive map displays CPC and CTR by state in a visual heatmap display.
Ad Scheduling Trends
One of the most powerful visual tools in the suite shows volume across device/day of week/hour of the day. This is also filterable by industry/subindustry.
To see these visualizations in action, head on over to the Bing Ads Marketplace Trends Interactive Website.
About The Author
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.