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Major Billing Improvements & Consolidated Billing Arrive On Bing Ads
Greg Finn on August 12, 2015 at 2:18 pm
One of the larger problem areas that advertisers have wrestled with in Bing Ads was billing. This shouldn’t be such a struggle for advertisers, and after today, it won’t! Bing Ads has announced major changes to the way that billing (and accounts) work on Bing Ads.
The new features arriving in your Bing Ads account are:
Consistent Account Navigation
A standard complaint that is heard within Bing Ads is that the navigation can be confusing and performing even simple tasks like checking on account charges can be labored.
The new changes will keep a consistent navigation on every Accounts & Billing tab, so users can toggle back between a specific account and their full campaign.
Toggleable Prepay & Postpay Options
Unlike Google, Bing still offers helpful payment options like pre & post pay. Now, agencies that are managing clients won’t be stuck making a choice that they’ll have to live with to perpetuity.
Agencies will have the ability to switch their billing to the format that works best for them.
Bing Ads will now support the creation and management of bulk insertion orders across all accounts. The service that was launched last summer allows for the creation of an insertion order with the capabilities for instant approvals, editing of existing IOs and an IO change history. All this will now be able to be completed in bulk across all accounts!
LAst, but not least, is the option for consolidated billing. Only want one monthly invoice? Still want all campaign data broken down however? Agencies will have the option to not only choose consolidated billing:
They can also see a full summary by account and campaign level charges directly on the invoice:
This is absolutely great news for all Paid Search marketers. For more information and the official release, head on over to the Bing Ads blog for the official post.
About The Author
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.