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Moz Releases 2015 Search Engine Ranking Factors Study
Moz released their ranking factors study which interview 150 SEO experts and applied that to a data correlation study.
Barry Schwartz on August 12, 2015 at 8:53 am
Moz has now published their 2015 search ranking factors, which they claim to the largest study they’ve done yet on this topic.
The study ranks the various search ranking factors based on (a) asking industry experts their thoughts on over 90 factors and (b) using correlation studies to measure the search results and rankings. This year, Moz interviewed 150 leading search marketers who provided expert opinions on over 90 ranking factors. Moz didn’t only use their data for the correlation portion of the study, but they also used data from SimilarWeb, DomainTools, and Ahrefs.
The short version is that links to the domain and page level, including the anchor text, still is the highest factor for Google rankings. The lowest ranking factor is social metrics, TLDs and basic on-page markup, such as href lang and schema.
Here is the infographic of the summary of the results:
You can see the full study over here.
About The Author
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio over here.