Industry

Discover what's up in the business of marketing each Friday.

Google Asks Europe For More Time To Respond To Antitrust Charges

Company now has until August 31 to formally respond to shopping objections.

Greg Sterling on August 13, 2015 at 11:28 am

  • More

google-legal4-fade-ss-1920

According to the Wall Street Journal, Google has been given extra time (until August 31) to respond to the European Commission’s antitrust charges. The original deadline was August 17, next Monday; however, Google requested additional time.

Notwithstanding historical complaints about maps/local and other vertical areas, for the present, the “Statement of Objections” (formal antitrust charges) only concerns comparison shopping. This is probably where the European Commission feels it has the strongest case against Google.

Here are some of the claims that were presented in the Statement of Objections:

  • Google systematically positions and prominently displays its comparison shopping service in its general search results pages, irrespective of its merits.
  • Google does not apply to its own comparison shopping service the system of penalties which it applies to other comparison shopping services on the basis of defined parameters, and which can lead to the lowering of the rank in which they appear in Google’s general search results pages.
  • As a result of Google’s systematic favouring of its subsequent comparison shopping services “Google Product Search” and “Google Shopping”, both experienced higher rates of growth, to the detriment of rival comparison shopping services.

The requested extension of time is for Google to formally rebut the charges.

The European Commission has said that Google’s surprise reorganization and formation of Alphabet, Inc. this week would not affect its procedures or investigation of the company. There’s an early stage Android-related investigation underway, as well.

Postscript: Politico further explains procedurally that if an oral hearing were held (it’s not clear if this is mandatory or can be waived) then all of Google’s official complaint-opponents would be invited to attend:

An oral hearing would have gained Google more time to defend itself, and given it a chance to speak directly to the most senior bureaucrats in the EU competition authority.

But it could have backfired if Google’s rivals attended en masse to lay out their complaints and tilted the Commission in their favor. All 20 official complainants and 10 interested parties would have been invited.

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

Related Articles

War And Peace: Bloomberg's Massive History Of Google's EU Antitrust Case

France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

EU Antitrust Charges Filed Against Google, Focus On Comparison Shopping Only

Problems & Solutions: Analyzing The EU's Antitrust Charges Against Google Over Shopping Search

Channel: IndustryGoogle: AndroidGoogle: AntitrustGoogle: CriticsGoogle: LegalGoogle: Outside USLegal: RegulationTop News

(Some images used under license from Shutterstock.com.)

Sponsored

Creativity does not require wings, its always there in the air , you just need to smell it feel it and be with it. Let our inner creativity and your outer world connect and create a whole new Universe. - Jignesh Parmar Founder & CEO Satva Design Studio

Leave a Reply

You must be logged in to post a comment.