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Is Google Experimenting With Bringing Twitter Into Desktop Search Results?

Twitter integration into Google's desktop results has been spotted in the wild. Until now, only mobile results had this.

Danny Sullivan on August 13, 2015 at 2:11 pm

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In May, Google began showing Twitter listings within its mobile search results within the US. Now it looks like those might be coming to desktop and beyond the US.

The folks at Conductor tipped Search Engine Land to Twitter integration showing up in Google’s desktop results in the UK. Here’s an example:

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Conductor tells us they’ve spotted this integration for several celebrities and large brands, but only when checking results within the UK.

We can’t replicate the results, but it could be that Conductor got tagged into an experimental group, which is common for how Google tests. We’re checking with Google for any official confirmation.

Postscript: A Google spokesperson confirmed that the company has been experimenting with displaying Twitter in desktop search results since mid-July: “We don’t have more to announce for now.”

About The Author

Danny Sullivan

Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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