SEM

No fluff – just the best news in paid search marketing every week.

Google Shopping Adds Full Suite Of Automated Bidding Options

Greg Finn on August 14, 2015 at 11:40 am

  • More

Google Adwords

Those that manage Google Shopping campaigns will now have a slew of new bidding options in AdWords, thanks to a suite of new bidding strategies for Shopping campaigns. These new targeting options include maximizing clicks, leveraging Enhanced CPC and optimizing for ROAS (Return on Ad Spend).

Max-clicks

Maximize Clicks

If you are a marketer who forgets about revenues and only cares about clicks, this solution is for you! Google will automatically adjust bids to drive the most traffic. Not the best traffic, but the most traffic possible. Most folks won’t be needing this option, but it does now exist!
eCPC

Enchanced CPC (ECPC)

ECPC allows bids to be raised when a potential conversion could be obtained — a digital profiling, if you will. With ECPC selected, the bids can increase as much as 30 percent, as Google will dynamically optimize your bids.

ROAS

Target ROAS

If return is what you are after, ROAS bidding may be for you. This option allows for revenue-driven dynamic bidding. This option is only currently available to a handful of advertisers, and a request form to be included is located here.

For the full report, see the AdWords blog.

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Articles

AdStage Now Supports Google Shopping Campaigns Management

AdWords Adds Bulk Uploads For Shopping Campaigns

New Google Shopping Feed Tools For Big And Small Retailers

Google Announces "Purchases On Google" For Buying Straight From PLAs And Other Mobile Shopping Updates

Channel: SEMGoogleGoogle: AdWordsGoogle: AdWords: Product Listing AdsGoogle: Other Ads

(Some images used under license from Shutterstock.com.)

Sponsored

Creativity does not require wings, its always there in the air , you just need to smell it feel it and be with it. Let our inner creativity and your outer world connect and create a whole new Universe. - Jignesh Parmar Founder & CEO Satva Design Studio

Leave a Reply

You must be logged in to post a comment.