Upon first glance, Twitter followings and Amish craftsmen appear to have very little in common – putting them in the same sentence may even sound ludicrous. But, crazy as it sounds, the Amish way of life can actually offer a number of valuable insights into how you can jump-start your Twitter growth.
Why should you share content on LinkedIn? It connects more than 200 million professionals. And it is where business people go. It’s demographic is older and wealthier than the other networks. Last but not least, it has a visitor-to-lead conversation rate that is 3X that of Facebook and Twitter.
A reported 24 million viewers tuned in to the GOP presidential debate in August, making it the highest-rated non-sport cable broadcast in history. The debate itself was co-sponsored by Facebook so it’s no surprise that 7.5 million of its users liked, posted, commented, and shared content with each other 20 million times. When you add Twitter, Snapchat, and other social platforms to the mix, the number of social media engagements during the presidential debates skyrockets.
A Facebook-driven movement is organizing a march of 100,000 people on Washington on behalf of presidential candidate Bernie Sanders. As of today, the Facebook event has amassed 95,000 RSVPs. The movement demonstrates both the power of social media in modern political campaigns and the unconventional tactics the Sanders team has used to reach high numbers of supporters.
Larry Kim took LinkedIn’s new ads campaign management tool for a test drive this summer and found that 'overall, the new campaign management tool is much cleaner and more user-friendly'. Read Larry's full review here.
Skip to main content Social Media, Tech Stocks Fall in Response to China Market Correction August 25, 2015 Aaron Miles Via Shutterstock It remains to be seen if the current crisis in Chinese markets is just a painful correction or a sign of a larger problem, but it has hit American markets hard. Tech and … Continue reading »
Explore Instagram’s usefulness to B2B marketers as part of their engagement process. So you’re in the cloud. Your marketing is automated, your campaigns coordinated, your customer information connected. You feel your metrics are meaningful and the insights they deliver are solid. So what happens when you throw Instagram into the mix?
Google has been exerting significant effort to improve their search engine. Their new focus is to perfect “intent based” search – how to deliver the “right answer” when a user is looking for something specific via a search engine. This may seem subtle, but it’s a major shift in how a search engine operates, and it’s already changing the game for how people seek out products and services.
Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing. This tells us that Influencer Marketing is no longer a trend on the horizon, it’s a reality. What’s exciting for us as Digital Marketers is learning about the added benefits influencers can have on overall campaigns.
An interview with Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell, looking at the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence.