In spite of recent news that Snapchat lost approximately 25 perecent of its valuation, the app seems to be growing quickly among its user base, with news yesterday that the company tripled its video views in just a few months. In May, the company reported 2 billion daily views. It now reports 6 billion daily views.
Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic answer: It isn't either-or anymore, it's both.
Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? In this post, LinkedIn expert Melonie Dodaro compiles her best 61 tips to help brands and individuals maximize their LinkedIn presence.
For community managers, knowing the right questions to ask is the key to success. Why? If you can crack the code on what community members want and need from each other – and from the organization – then your content and conversations are much more likely to drive engagement.
Salesforce have produced an infographic looking at the key requirements of Instagram ads, including character limits, image dimensions and tips on how to succeed with your promoted content on the platform.
What does next year hold in store for the digital marketing arena? There’s no way of knowing for sure, but hare are some predictions of what might be on the horizon from SMT Best Thinker Chad Pollitt.
Leading live-streaming app Periscope has released a new update that improves the functionality of their clever map function and adds in the option for users to skip forward during playback.
Social reinforcement refers to reinforcers such as smiles, acceptance, praise, acclaim and attention from other people. Simply stated, it's a positive reaction that promotes repetition of the behaviour which provoked said social reinforcement. How does this apply to content marketing and content strategy?
Facebook has launched it's latest app, a real-time news service called 'Notify', which will enable users to get push notifications sent direct to their mobile device to keep them updated on relevant news. Will it work?
Does going through your Facebook feed ever give you a sinking feeling that you aren’t having as much fun as everyone you know? Why are they so successful? Are they always on vacation? How do they all look good in bathing suits?