The Complete Guide to Advertising on Instagram [Infographic]
November 12, 2015 Andrew Hutchinson
Instagram advertising is the hot ticket in social media marketing at the moment. The Facebook-owned visual platform has launched a range of new ad options this year, and some analysts have predicted that Instagram could be generating as much as 10% of Facebooks overall ad revenue within two years, such is the size of the opportunity on the platform. Currently the fastest growing social network in the world, there’s no doubting there’s a lot of potential in Instagram ads – but there are some concerns that an influx of promoted content could dampen enthusiasm for the platform and turn regular users away.
Due to these considerations, Instagram is working hard to educate advertisers on what works, on how to construct engaging, relevant and native-looking ads in order to avoid significant disruption to the user experience. This is important for both the platform and advertisers alike – your Instagram ad construction will obviously play a significant role in its performance. So what are the key elements you need to keep in mind in this regard?
SalesForce, who were recently announced as one of the foundational members of the Instagram partner program, have produced an infographic looking at the key requirements of an Instagram ad, including character limits, image dimensions and tips on how to succeed with your promoted content on the platform.
The full infographic is below.
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