You probably don’t need to tweak your strategy drastically for the holidays, but you should have a plan in place to help you leverage seasonal trends and avoid any end-of-year social media crises. Here are 7 dos and don’ts your social media program should address during the next few weeks.
Snapchat’s valuation dropped by 25 percent this week according to a quarterly portfolio released by Fidelity mutual fund. The company had been worth $16 billion, but now it’s worth $12 billion.
Screenshot via In a Nutshell – Kurzgesagt video below
Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how – not if – they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.
In a new 'Focus on Customer Service' podcast, Dan Gingiss and Dan Moriarty speak with Sarah Maloy, Senior Manager of Content Marketing for Shutterstock, to find out how the image selling giant manages its social media presence to best effect.
With new features like “buy now” buttons and shoppable Pinterest pins, one thing is clear – social selling success is increasingly reliant on quality images. Here are a few ways to test which image types will resonate best with your audience.