5 Keys To Increasing Audience Engagement In Your Social Marketing Campaigns

5 Keys To Increasing Audience Engagement In Your Social Marketing Campaigns

Developing a rock solid social media plan is now an essential part of any marketing campaign. But in order for your campaign to offer actual benefits to your business, you need to move beyond vanity metrics like likes, follows and shares – you need to generate real interaction with your customers if you want the time and money you spend on social to be worthwhile.

We Need to Talk About 'Kimoji' and the Rising Importance of Emoji Analytics

We Need to Talk About 'Kimoji' and the Rising Importance of Emoji Analytics

We need to talk about ‘Kimoji’. Not because I want to talk about Kimoji, mind you, not because you or I necessarily care about the latest evolution of the emoji craze which involves an assortment of images based on ‘cultural icon’ Kim Kardashian and her ‘assets’. But because Kimoji is the latest in the rising emoji trend, a trend that no social media marketer will be able to ignore, based on its current growth and adoption rate.