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23 Creative Brands Already Using Snapchat's Branded Geofilters

December 02, 2015 Nick Cicero

Since the introduction of branded geofilters just over six months ago, we’ve seen an explosion of brands jumping on the platform and spending money to reach upwards of 50 million people daily, according to recent figures reported by The Washington Post.

Branded geofilters cost upwards of six figures, anywhere from $250,000-$750,000 depending on the date, targeting, and how many people it’s served to. There’s still no self-service ads product yet, so you’ll need to contact Snapchat directly, but they do provide analytics to brands post-campaign for analysis.

So why are geofilters catching on?

Snapchat’s Geofilters have become a staple to content creation and sharing on the app. The ability to personalize and overlay images with creative elements from the world around you is one of the things that makes Snapchat so different to other platforms we’ve seen before.

That idea of personalization can’t be understated here. Snapchat’s filters, both branded and unbranded alike, are assets that enable someone to personalize their communications – not only publicly on Snapchat stories, but privately, too.

We’ve been watching the use of branded geofilters and we’ve pulled together 23 examples from the past six months which highlight the ways that marketers are using this new ad product from Snapchat.

1. GE

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

2. Disneyland

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

3. Hollister

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

4. Starbucks

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

5. Toys R Us

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

6. Target

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

7. Lilly Pulitzer

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

8. American Express/Small Business Saturday

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

9. McDonalds

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

10. TGI Fridays

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

11. Express

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

12. W Hotels

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

13. Apple Music

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

14. Reebok

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

15. Pandora

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

16. Mission Impossible

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

17. Jolly Rancher

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

18. Benihana

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

19. Dunkin’ Donuts

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

20. Sephora

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

21. Qdoba

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

22. SoulCycle

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

23. Jordan Brand

23 Creative Brands Already Using Snapchat's Branded Geofilters | Social Media Today

This post originally appeared on the Delmondo blog

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