8 Community Growth Goals to Help You Prioritize Social Networks and Technology Usage

8 Community Growth Goals to Help You Prioritize Social Networks and Technology Usage

At the foundation of business is people. At the core of people are hearts and minds that want to connect with other people, it’s in our DNA to want to connect with other human beings in a communal way. This same principle should be applied to your social media marketing efforts – your strategy should be defined by your reasons for building an online community in the first place.

Focus on Customer Service: Jack Threads

Focus on Customer Service: Jack Threads

A “unique men’s fashion destination” that was “born social,” Jack Threads is a brand that understands the difference between customer service and true customer engagement. Here, the Customer Engagement Manager, David Tull, talks with FOCS about how to train CX staff to be "tweet-worthy," social media philosophy, KPIs, and more.

10 Tips for Amazing Marketing on Twitter

Twitter is forever changing, especially lately. With new types of advertising available to users as well as visual content taking center stage, it’s important to stay on top of current trends to make sure you’re using your Twitter account effectively. When you use Twitter the right way, you’re in a position to better serve your customers.