Everyone’s favorite 6-second video app Vine has released an update, extending their recently upgraded search functionality to a new recommendations panel. And while video content continues to grow in popularity, Vine may be well-placed to capitalize on that increase in attention – if it can build a workable and beneficial way to incentivize its top creators.
At the foundation of business is people. At the core of people are hearts and minds that want to connect with other people, it’s in our DNA to want to connect with other human beings in a communal way. This same principle should be applied to your social media marketing efforts – your strategy should be defined by your reasons for building an online community in the first place.
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.
A “unique men’s fashion destination” that was “born social,” Jack Threads is a brand that understands the difference between customer service and true customer engagement. Here, the Customer Engagement Manager, David Tull, talks with FOCS about how to train CX staff to be "tweet-worthy," social media philosophy, KPIs, and more.
Twitter is forever changing, especially lately. With new types of advertising available to users as well as visual content taking center stage, it’s important to stay on top of current trends to make sure you’re using your Twitter account effectively. When you use Twitter the right way, you’re in a position to better serve your customers.
Stories about Facebook lately struggling with organic reach and engagement are not new, but at least it was still bringing in new blood with Instagram. But, some are now asking, is Instagram's rise over as well?
The second of a two-part interview with Wikipedian Bill Beutler on how to handle Jimmy Wales' best in times of trouble. The first part can be found here.
In a new episode of the All the Social Ladies Podcast, Carrie Kerpen speaks with Debbie Miller, President of Social Hospitality, a marketing firm focusing on social media and content marketing.
As Twitter and other social media platforms continue to become an integral part of the customer service and marketing process, knowing how to reach goals with little to no budget can make you an important part of any business.
From today, Snapchat media partners will be able to promote their channels on Snapchat via deep links – which means publishers will be able to link to their Snapchat content direct from one app to another, making it easier to promote, share and measure the performance of Snapchat content.