Facebook has gotten a bad rap of late due to the gradual decrease in engagement for business Pages. And while it’s true that The Social Network isn’t always the easiest to get results from, it can deliver great benefits for your brand or business. Facebook’s rolled out many tools in the past few years to … Continue reading »
Facebook has always used an algorithm to determine which posts appear in each user’s increasingly noisy Newsfeed. Many Pages have experienced a drop in reach at some point over the past year, due to the increasing demands of users and advertisers. Users want only the best content in their news feeds, and brands want to reach … Continue reading »
Over the last few years, Twitter has evolved as one of the most popular and most versatile social networks for businesses to communicate with their audience. The fact that Twitter keeps adding cool, new features every now and then makes things even more interesting for marketers and brand managers. Also, many celebs, politicians and athletes … Continue reading »
Have you ever thought about starting an online business? Maybe you feel like writing for the Web, or you have some awesome stuff to showcase? Or maybe, you want to promote a project, an event, or anything else? In any of these cases, a site is the best place to start. But wait, can’t you … Continue reading »
Retargeting is a marketing tactic that has been gaining lots of popularity recently. And rightly so – because retargeting gives you a chance to reach customers who are serious about purchasing your product or service. You might be wondering what is retargeting, but everyone has experienced it. Ever looked at a pair of shoes on … Continue reading »
Likes are the fuel that runs the Facebook machine, but just how important are they in the modern Facebook eco-system?
Looking for ways to amplify your content? Social advertising might be your best bet – here are some great tips from contributor Larry Kim.
The popularity and interactivity of Pokemon GO can open new opportunities for your brand – here are some tips on how to maximize them from contributor Nathan Mendenhall.
Which were the best performing brands on Facebook last week? Shareablee has the data.
Twitter's testing out a range of new tools and functions to improve the user experience and get more people tweeting more often.