1. Create “Interesting” content
One of the best ways to engage your audience on Twitter is to create content specifically designed for the platform. The kind of content that usually does well is “snackable” content – standalone tweets that tell a short, but effective, story in themselves.
But, of course, for the story to be effective and to make people want to engage with it, it has to also evoke emotion. Some brands do a great job of telling these stories by sharing content that makes people stop and take notice, either by surprising them or making them laugh. Sometimes they even manage to do both of these two things together.
2. Use Visuals
Taking a cue from visual platforms like Instagram, Pinterest and Snapchat, Twitter has added a heap of visual features over the last couple of years.
For example, you can use multiple images to tell a story in a single tweet – this is called a Twitter photo collage and can include up to 4 images.
I personally like how Starbucks uses visuals in tweets to promote love for their caffeinated beverages.
Another fun way to visually engage your audience is with GIFs. You can create your own GIFs or use inbuilt GIFs from Twitter’s library.
3. Use the poll feature
Twitter polls are a relatively new way for brands to engage their audience on Twitter. Poll tweets are different from regular tweets.
Another great thing about Twitter Polls is the anonymity – anonymous votes can generate more audience participation. And just like regular tweets, polls can be retweeted too, helping ensure you get additional reach, votes and participation.
4. Use hashtags and (shortened) links
Using relevant hashtags is a good way to maximise the chances of your tweets getting discovered by a wider audience, including people who may be searching for related content. In fact, if you’re creating content around popular themes that trend on Twitter, including a hashtag (and of course, great content) can be a critical factor affecting how much engagement and reach you can get.
Apart from using hashtags, most brands also use links to direct traffic to their website. If your brand’s objective is to direct traffic from Twitter to your website, using links within your tweet copy can work well – but you can do this even better if your links are shortened using a custom domain that helps you with branding as well as tracking clicks on these links.
A brand that does both these things well within its tweets, is Amazon:
Another brand that is awesome at this is Aribnb:
5. Retweet and quote your own tweets
Now that Twitter lets you retweet your own tweets, brands can use this to rehash older content. This is a cool way to replug older content that is currently relevant, or content that you think can get a lot more engagement than it did the first time you tweeted it.
You can also use a quote to add a comment to your earlier tweets or to continue a story that you started telling with an older tweet.
With the retweet and quote-your-own-tweet features, your brand can make a #Throwback post from any old piece of content.
6. Listen and engage with Twitter search
If your brand is “listening” on Twitter, you’re most likely monitoring tweets that @mention your business. It also makes sense to expand the scope of your listening to include search results for keywords like the name of your product, the name of your brand and other keywords that are relevant for your industry. Use a social media management tool that lets you add multiple listening streams for Twitter so you can monitor what people are saying about the different keywords that matter for your business.
Listening is a great way to engage your audience. You can interact with each tweet by replying to tweets that need a response, and liking the tweets that only need an acknowledgement and retweeting the ones that you’d like to share with all your followers.
Again, Starbucks is a brand that comes to mind because they do this really well. Considering the exceptionally large number of tweets about Starbucks coffee, I think it’s pretty cool that they manage to find and share the best ones on their Twitter stream.
7. Offer great customer support
Because of its real-time nature, Twitter is a great platform for offering customer support. Every time a customer tweets to or about your brand, they’re giving you an opportunity to engage with them. Even negative tweets from customers offer brands an opportunity to change the outcome and turn them into positive, happy experiences.
Even replying to critics.
8 Tweet frequently, and in real-time
Since Twitter works in real-time, it makes sense to be around and tweet as often as you can. You should be tuned in and listening to tweets about your brand, responding to questions and engaging your audience with great content. Use mobile apps that keep you notified and help you listen to what people are saying about your brand – even while you’re on the go.
If you’re not listening and engaging in real-time, you’re doing Twitter wrong, and it’ll likely lead not only to missed opportunities but also, in some cases, public humiliation.
This happened to Amtrak recently when they responded to a woman who tweeted about being trapped in an Amtrak elevator at an airport. The trouble with their response was that it was seven months after she posted the original tweet.
Even on facebook be as good and smart with your replies
To know more leave a comment below, or want help with branding contact us.
We are Satva design studio