Social Media Digital Marketing

DISCOVERY & STRATEGY

To be successful online, you need to connect with audiences who are going to resonate with your brand. So, we start every project by building a thorough understanding of your business, your products, your challenges and your customers. This gives us the foundations from which to build a robust strategy, and solve any immediate issues that have been holding you back.

  • Facebook Optimization and Marekting
  • Instagram Optimization and Marketing
  • LinkedIn Optimization and Growth
  • Google Local Business Optimization

First, we get to know you and your customers

Optimization

Optimising your brand for the digital world is quite a process – and every business is at a different stage in the journey. When we start working with a new client, we always start by ensuring the digital basics are in place, and functioning as well as possible. By making a few strategic changes, we can invariably get some ‘quick wins’ that make a visible difference to your online presence right away.

Analytics & Reporting

From there, we move on to develop a longer-term strategy that will give you a sustainable competitive advantage. This is where your more ambitious goals come into play – and where we can really push the envelope. From building your brand online, to growing your customer base and online sales, we work with you to develop a strategic plan that will take you where you want to go.

Insights & Recommendation

We like to have long-term relationships with our clients, so we can contribute to continued growth over time. That said, we don’t believe in making clients dependent on us – in fact, we’re committed to helping you improve your internal capability so you can do more yourself. We hope that by working with us, you’ll not only gain some great results but some valuable internal knowledge and capability as well.

Then we put a game plan into action

Paid search

While it’s one of the foundations of a good digital marketing strategy, paid search (SEM) is something that not everyone does effectively. At SDS, we’ve developed a paid search solution that we believe is second to none – one that’s built around the user, and uses highly detailed segmentation to target audiences with relevant content. As well as driving great results, our approach also allows us to shift budget to the areas that work best, enabling us to drive more traffic at a lower cost

Social

An enormous number of people spend an enormous amount of time on social media – and for brands, paid advertising on these platforms can be a great way to engage with your audience. Yango can help you choose the channel that will work best for your brand, whether it’s Facebook, Instagram, LinkedIn, Twitter or Snapchat. Plus, we can even target audiences according to demographics, interests and location, which helps to maximise your reach and conversion rates.

Display

The display ad has been around since the advent of the internet, and it’s still a powerful, cost-effective way to drive awareness, engagement and ROI. Through Yango, you can access premium display options across a wide range of leading programmatic media buying platforms and publishers – and because of our propreitary technology Rubiix we will place the display ads in environments that will work best for you. We also work with the main third-party platforms (integral Ad Science and MOST) to ensure brand safety and ad-verification across all display campaigns. Along with standard display ads, we also offer billboard, high impact, and rich media options.

Retargeting

If you ever felt like an ad was following you everywhere, chances are it wasn’t your imagination – it was probably due to retargeting. When this strategy is done right, it can be one of the most effective ways to connect with customers and win them over. The secret is keeping your brand visible, but not overdoing it! At Yango, we pride ourselves in getting this balance just right, creating retargeting campaigns that get the job done, without annoying anyone along the way.

Video

Now one of the most popular forms of content amongst consumers, video makes it easy for consumers to learn and engage with brands. Through Yango’s premium video advertising services, your brand’s video can be seen across a broad range of publishers including Channel 7, 9, 10, SBS, Foxtel, YouTube and Facebook. Whether consuming content across connected TV, desktop, tablet and mobile we will make sure your ads will be seen. Our sophisticated optimisation platform Rubiix ensures performance, brand safety and video viewability.

Native

As the name suggests, native advertisements blend in naturally to their surrounding environment, so they feel less ‘ad-like’. This understated approach can be extremely effective, achieving around 10 times the click-through rates of standard display ads – plus, native advertising is a great way to connect with customers in an environment that’s relevant to what you’re offering.

Email & lead generation

If you’re looking for a really direct way to convert customers, Yango’s email lead generation strategies can be a smart (and cost-effective) way to do it. With our help you can tap into a database of over 9 million ‘unincentivised’ Australians, targeting your message to those who are interested in what you’re offering, whether it’s real estate, finance, education, travel or retail. We offer different pricing models (cost per click, cost per lead/enquiry, cost per sale) and can even wash your data to remove any duplicates.

Mobile

The beauty of mobile advertising is that it allows you to reach your audience anywhere, anytime – and in today’s world, where 80% of Australians own smartphones, that’s a pretty big advantage. At Yango we can work with you to develop a mobile campaign that speaks to your desired audience whenever and however suits them best – whether it’s via an app, social environment, or online publisher. We can even use hyper-local geo-targeting to reach audiences within metres of a specific destination, and can also target specific types of devices (Android, iOS, mobile, tablet). In-app and website inventory are also available.

Affiliates

An affiliate marketing program can be a great option for those who want control over their marketing spend, as it works on a fixed cost per acquisition (CPA) fee. That means you only have to pay for the new customers you actually acquire and can prevent any wastage. At SDS, we work with a number of well-known affiliate networks and publishers and have achieved great results for our clients through these partnerships.

As for optimisation? It never really stops

Our tech partners

SDS Funnels has been built in such a way that it allows for the continuous addition of new digital marketing and programmatic technologies that come into the market. It is already compatible with a huge range of leading programmatic and digital technologies such as Google’s AdWords, DoubleClick Bid Manager, DoubleClick Campaign Manager; Facebook Instagram, LinkedIn, The Trade Desk, Amobee, Oath, Sizmek, SpotX, AppNexus, Integral Ad Science (IAS), MOAT and DoubleVerify and host of third-party data providers and programmatic exchanges. With all these technology options available, it means we can customise digital marketing solutions for clients in any sector, regardless of what their situation, challenges or goals may be. With Rubiix, the entire world of digital media is yours to enjoy.

Measurement

When it comes to measurement, we believe in starting by asking what matters to you most. Are you after conversions? Or is customer engagement the name of the game? It’s only by understanding your goals that we can develop metrics that are meaningful to your business, and give you visibility over the things that really count.

We utilise technology such as tag management tools, analytics platforms, ad servers, statistical significance calculators, and attribution modelling tools – all with the goal of building a comprehensive view of your online ecosystem. With this knowledge, you can clearly see the impacts of your initiatives, and work towards the objectives that are most important to you.

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