10 Graphic Designing Software's

5 Reasons to Outsource Marketing

In the words of Ryan Khan, Founder of The Hired Group, “Master your strengths, outsource your weaknesses.”.

Do you want to grow and scale your business? If so, then outsourcing might be the solution to do that. With the rise of the internet and technology has made it possible to quickly access the skills and resources that you need to grow and scale your business.

Outsourcing gives you instant access to the resources that you need. If you need a web developer, it might take weeks to hire one, but with outsourcing you can get one today! Another component that has given edge to outsourcing and why it has been growing so rapidly is the cost.

Marketing Outsourcing

Now let us understand what outsourcing is all about, which companies should outsource, why companies should outsource and the results of outsourcing marketing.

What is Outsourcing all about?

The term outsourcing was coined from phrase outside resourcing. In layman terms, outsourcing means hiring people or obtain resources from outside to get the work done. It is an agreement between companies in which services or job functions are exchanged to basically help firms become more competent and innovative. It generally alleviates the shortage of skills or expertise in the domain for which outsourcing was done.  

Some common outsourcing activities include HR management, research, facilities management, supply chain management, accounting, customer support and service, marketing, content writing, engineering, and legal documentation.

Outsourcing entirely depends on what are the business requirements, how much money are they ready to invest, and how time bound the requirement is!

Chairman of Wipro Limited, Azim Premji said that “The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.”

Outsourcing is all about “Do what you do best and outsource the rest“.

Why do businesses outsource?

Companies outsource, generally, to cut costs, to save time, or to focus on more critical operations, to increase efficiency, to accommodate variable capacity, and to innovate. The other reason for outsourcing could be that businesses do not have the required expertise, or resources to stay put. For instance, when a small firm decides not to retain the in-house accountant and instead chooses a third party for book-keeping, that’s outsourcing.

In words of Michael Corbett, Chairman of the IAOP,  “Challenges create opportunities. Outsourcing service providers are very aggressively examining their products and services to create greater value and increase market share in these times. Companies are recognizing they need to use this as an opportunity to strengthen relationships with their partners because each one of those partners will make them a better company.”

What is Outsourcing Marketing?

When an organization’s marketing functions are handed over to an outside firm that’s outsource marketing. A third-party marketing partner may handle operational front or strategic front or both, depending on the business requirement. Also, marketing can be outsourced on different degrees from outsourcing every function to handling everything in-house. For example, designing of websites is very often outsourced. The reason being that firms generally do not have expertise to build complex websites.

When should you consider outsourcing your marketing?

As marketing is a critical area to invest to grow a business—yet companies struggle to do so. There are several reasons apart from money and expertise that businesses look forward to outsourcing marketing. Outsourcing marketing helps businesses see a bigger picture with clarity because an outsider brings in fresh ideas and help in levelling up. 

Even if one marketing function is outsourced to a third party, it can result in many benefits. Ranging from reduced overhead expenses to ramp up the marketing efforts, to gaining access to the latest tricks, tools, skills, and industry expertise. 

Outsourcing provides expertise not only in —website development, Search Engine Marketing, online advertising, social media, Search Engine Optimization, and video production but various other disciplines. 

Here are 5 ways organizations benefit by outsourcing marketing:

Reduce bandwidth issues 

Be it a startup, a small-scale business or a large corporation, marketing roles have many layers, multiple responsibilities. Responsibilities not just related to marketing but others too. And when there are so many things on one platter, how do you expect to come up with new strategies or ideas? Outsourcing team works along with the businesses to create a strategy based on goals and executes the plan without interrupting the day-to-day life at work. 

Keeping Resources Focused

With an agency, businesses can spend less time on marketing activities and more time on growing the business, allowing employees to work more productively. For instance, a product launch needs a unique strategy whereas a trade show will have separate set of requirements. When a third party comes into picture who holds the experience of marketing and executing plans successfully, businesses can easily shift their focus on other important things such as running the show instead of being worked up by pitching in ideas. 

Outsourced marketing is less expensive

An in-house marketing team is expensive because you need to start from scratch. From hiring to training and recruitment, it is tedious to find the right fit as per the company’s requirement. With outsourcing, businesses get access to experienced specialists with high-quality skills without paying for the hiring or the training. Using the expertise and tools, the third-party teams can think out of the box when under a business custom situation, act proactively to maintain the productivity rate. Also, since the third-party resources are skilled, they produce better outcomes.

Increased competitiveness

An outsourced agency, who is up to date with tips and tricks and trends, provide not only with data to track the success of the efforts they had put in but also recommend ways to maximize on the positive results. They are accountable for the results as they look towards the big picture and provide suggestions for improvements that not only help the company function smoothly but also generate revenue. Outsourcing is an investment and not an expense, an investment that will reap benefits in the future.

Outsider perspective brings clarity

“You don’t know what you don’t know,” and that’s when outsourcing comes into picture. An outsider brings fresh perspectives outside the scope of in-house team. Bringing in external resources opens doors to new, creative ideas from a team of unbiased experts. A key benefit of partnering is that businesses can leverage different marketing capabilities of the outsourced team and ramp up to meet the businesses that are flourishing. 

Outsourcing should be viewed as tool that will help in increasing the productivity of the company and thereby helping the company flourish under the skills of the third-party.

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew, Former Prime Minister of Singapore.

Hopefully that gave you an insight about outsourcing and might have sparked a curiosity to know more about it by reaching to us.

10 Graphic Designing Software's

10 Free Graphic Designing Software’s in 2021

If you are someone who wants to start creating some graphic designs but is stuck because you can’t afford the prices of the mainstream graphic designing software’s, worry not because in this blog we are going to cover 10 free-user friendly but powerful graphic design Software’s which would not only allow you to design free graphic designs and download them but also give you a ton of tools and options to choose from to arrive at your desired mental destination of a graphic design.

Now graphic design is a skill in which a person creates a visual piece of content to convey a message. And it’s really important what kind of tool or tools you utilize to create a design. 

Graphic Designing Software

Hence here are the 10 best free graphic design softwares which are heavily used in the industry:

GIMP

GIMP is one of the most well known and frequently used open-source, raster-based photo editing software. Not just that it is also incredibly user friendly and a perfect option for a beginner or even an intermediate on a budget. 

In this software, the creator can even make a design from scratch and that’s a really robust and advantageous feature over the other few softwares that we are going to mention here. 

The only problem with this software is that there are few bugs that you might encounter while using this software but nothing too serious that you should be concerned about.

Vectr

Vectr is easily the most popular and suggested software, not by just their users but also by many professionals and hardcore graphic design freelancers. Because the learning curve of this software is low and it also comes with easy project sharing options and inbuilt ‘WordPress’ integration.

Vectr can be used for a variety of projects from designing notebook covers to T-shirt prints and from brand symbols to advertisement banners.

It smoothly runs with Linux, macOS and windows.

Krita

Now, this software is majorly used by graphic design artists like a cartoonist, concept artists, illustrators and etc. This software offers many unique features and features that are found in adobe photoshop, and because of that, there is a debate going on about ‘which is better?’.

The best feature about this software is that its user interface is customizable and hence user friendly.

Krita also includes a plethora of drawing tools, such as vanishing points, smooth shapes, layer masks, and many others.

Inkscape

Inkscape is a vector-based software and that too a powerful one. If you are someone who has used vector-based software before, you’ll master this software in no time.

Inkscape’s tools will help you create designs remarkably, and stand out design projects with ease and plenty of tools to choose from. And the most important aspect of Inkscape is its ability to handle heavy files with precision so you could work stress-free.

The responding time of this software can sometimes irritate you and control systems can also be improved upon, other than that it’s one of the best free software out there.

Gravit Designer

This particular is also considered to be a game-changer along with being one of the best graphic design software in the world. Illustration, UI and screen design mockups, Printed Artwork, Branding and Logo design are all ideal for a wide range of design projects in “Gravit Designer”.

Simple settings give you control over Gravit Designer behaviour without confusing you with unnecessary jargon. Also, it is available in more than 15 languages.

It also comes with a feature of cloud integration so you don’t lose your project or have a hard time sharing it with others. A little heads up because this software might come in the paid version in future.

Canva

This software is unarguably the simplest and the easiest of all the softwares that were discussed here, even a 7 year old kid can learn to use it in an hour or two and that statement was not exaggerated.

The drag and drop feature makes it a popular choice among other reputed and well known softwares, and that’s not all! Canva also provides built-in templates to choose from.

Canva is really popular among beginners and it can also be operated in your smartphone, in fact the smartphone and pc application is synced immediately after one register themselves in order to make an account. 

Blender

Blender is a 3D modelling and visualisation software that is utilised in a variety of fields. This is a professional tool used to make 3D models, 3D product design, etc.

Blender is a really great tool for 3D modelling and also realistic object creation in general and the best part is that it’s a vector based software.

Hence the end product of a design would be much better when compared to an image.

Rendering of a heavy file may slow down the computer.

Pros:

3D modelling, visual effects, Sculpting & Animations
Skin Modifier
Camera & Object Motion Tracking
Allows Masking

Cons:

Need Enough Knowledge to Draw Curves
Cluttered Menus

Paint.Net

Paint is a well-known and simple-to-use raster graphics editing program for Microsoft Windows that allows for basic image manipulation.

 This software offers several layers, and the underlying graphic design software allows you to undo your work an endless number of times. It’s possible that most graphic designers in the twenty-first century began their careers by using Paint.

Paint can easily be used to produce special effects.

Adobe Spark

Adobe Spark is a popular graphic design software that offers users a variety of free design capabilities and tools. In minutes, you can create stunning graphics for websites and social media using this great graphic design programme. 

It is not a comprehensive replacement for Adobe Illustrator, but it may be useful for novices. However, if you still want to use Adobe Illustrator’s features but don’t want to pay for a membership, you can instal and try one of the cheaper or even free Adobe Illustrator alternatives.

SVG- Edit

SVG-edit is a free design tool that does exactly what it says on the tin. It both edits and generates SVG. This is a completely free internet tool that works with the majority of browsers.

A standard set of functions exists. Create shapes, draw with a pencil, convert lines to pathways, colour, and add photos here. WMP, JPG, BMP, GIF, TIFF, and, of course, SVG are all popular online formats that can be exported.

The user interface is plain and reminds me of early 2000s drawing programmes — there is nothing exceptional about it.

The main goal of writing this article about graphic design software is to assist beginners who want to learn graphic design. However, if you are an agency looking to outsource your graphic design department, please contact us today to discuss your needs. Satva Design Studio’s team is eager to hear from you. We would be delighted to assist you in developing your brand’s graphical elements, and our design experts will narrate the storey of your brand’s connection with your target audience.

White Board Animation

White Board Animation and How It Generates Results?

The competition is increasing day by day. With new companies and new ideas coming up, the old one’s are in a fear of loosing their charm. The only way out is to be creative. Provide  things which the audience desires. Do things that are different yet attractive. Present your ideas such that the audience instantly feels a connection. In this blog, we will be talking about the following aspects of white board animation. Let’s dig in one by one.

What is White Board Animation

White board animation is a method of animation in which the creator physically draws on a white background using marker pens. It is a also known as video scribing or animated doodling. The drawings are put together with the aid of Rome lapsed photography or stop motion animation to form a story. This puts life in a flat sheet of paper. A voice over, music or sound effects can be added to make it more interesting. 

This process may seem extremely exhausting. The contrivance of software especially designed for this purpose has made white board animation facile. One simply has to choose your images and add a suitable audio to them. You can customise the colours according to your theme as well. That’s it. Your video is ready. The process is fast and the results are astonishing.

They look as if you used a professional editing tool and put lots of efforts. One of the best, easiest and cheapest way to do this is through white board animation.  Let’s learn how?

History of white board animation

White board animation was used for the first time in 2009. Back then, it was mostly used for making experimental videos. The lack of equipment was fulfilled by drawings. Demonstrating experiments became much easy and quick. 

The use of white board animation was not just limited to experiments. In no time it’s utility broadened. Soon people realised that it could be used for storytelling. This is where white board animation gained popularity. 

It is now used for sundry purposes including marketing, advertisements, promotional activities, spreading awareness, branding, posters, tutorials, demonstrations, etc.

How it works?

The process begins with choosing a topic. After the topic has been selected, a script is prepared. Now comes the main part of white board animation, creating the drawings. First a few sample drawings are created. Later the final drawings are prepared based on the samples.

The next step is organize them into a video. After the video is assembled, a voice over is created. This step is optional, if your animation doesn’t require it you can skip  this one. The audio and video are synchronized. And you are all set to release the video.  Isn’t that easy-pisy. The steps may be varied according to personal choice. Some of them may be skipped or additional steps may be added. 

Types of white board animation

Campaign oriented video

They are suitable for organisations who have campaigns going on through out the year.

Over view explainer animation

Finding it hard to express your thoughts briefly? Want to introduce your firm, who you are, what you do? But don’t want to make it very long. White board animations got everything covered for you. 

Pre-roll add

Pre-roll adds are made specifically for targeted audience and are just a few seconds long. They are played before the actual video and don’t come in the way of audience’s entertainment.

Specific product animation

Want to put all the focus on the product? Go for specific product videos. 

Greeting videos

Wishing your people time to time keeps them reminded that you care for them.

Training videos

Training sessions can prove to be very boring. Rejuvenate your team with a brand new style of training. White board animation is a fun way of learning new things and remembering them for long.

Animation for sales

These videos can be forwarded to potential buyers via email or social media.

How can businesses benefit with it?

White board animation can be utilized for marketing, promotion, posters or to tell a story, adds, tutorials and many more.  They are widely used by  educators to clear the concepts of their students. Enterprises use white board animation to train their employees. 

They are a great way of giving presentations. It makes things easier to explain and reduces your efforts. It also makes your presentation distinctive. It can also be used to demonstrate a product to the consumers. Summarisation can be made easy and effective through  the technique of white board animation. Vast information can be presented in a brief yet informative manner.

White board animations are an excellence marketing tool. They are unique from other indistinguishable ways of promotion. This helps in attracting more audience. They can be used to add a visual effect to a podcast, audiobook, speech, or story to make it more absorbing and fascinating.

They are telecasted through television as in the case of advertisements, or they may appear on social media platforms like YouTube, Instagram, Snapchat, Twitter, Facebook, WhatsApp, and others.

Advantages of white board animation.

Because of their versatility they can be put to various different uses. Their usage is not just limited to a particular sector. They can be easily adapted for multiple purposes. It is a good way to deliver complex information.

Audio, video and text all can be combined together to bring out the best result. You or any other human doesn’t need to act in the videos. This saves time and money. Your drawings will communicate the message. They are easy to produce, consumes less time and energy. Along with this they are cost effective. 

How does it help in generating results?

For a new product launch, or a new announcement white board animation can prove to be quite useful. They can instantly drive a large group of people because of it’s uniqueness.

Your message doesn’t gets outshined. It is out there, bold and beautiful. There is no hide and seek. What your are trying to convey is clear to the audience.

Demonstrating a product or explaining a compound mechanism can be done easily through white board animation.  As things are easy to digest, audience finds this way more convenient. One cannot expect people to purchase products who’s functioning is complicated and they have to work upon it. But white board animation makes things simpler.

They are more engaging and fascinating. The audience doesn’t get bored. The combination of sound and visuals is more than enough to keep the audience consumed.

Studies have shown that visuals are easy to memorize. Therefore, they retain for longer periods of time in the mind of the audience. 

Summary

White board animation is a technique of creating videos which the aid of drawing of white background. They are assembled with the help of stop motion animation or time lapsed photography. A voice over of other sound effects can be added to make it more interesting. The tedious task is made easy with the advent of software. The use of white board animation began in 2009 and it was mostly used for making experimental videos and story telling.

It can be used for tutorials, experiments, marketing, storytelling, promotions, presentations, trainings, demonstrations, and summarisation.

The following steps are involved in creating a white board animation video:
  • Selecting a topic.
  • Preparing a script.
  • Making sample and final sketches.
  • Assembling them into a video.
  • Adding music, sound or voice over is optional. 
  • The video and audio are synched.
  • Colours are adjusted.
  • Final editing touches are added.

Platforms like television, YouTube, Instagram, Snapchat, Twitter, Facebook, WhatsApp, etc. Can be used to publish white board animations.

Several types of white board animations are available for you to choose the most preferable one. 

White board animation comes with many advantages. It is versatile and adaptable. They make complex matter easy to understand. Requires mediocre skills. Is less time consuming and cheap.

White board animation assists in generating positive results instantaneously. They can be used for product launch or announcements. Messages can be conveyed directly without any confusion or overshadowing. Product functioning is made easy to understand, driving more consumers. White board animation retain in the memory and are more engaging as compared to other forms of promotion.

White Board Animation services

The old versions of direct advertisements have become obsolete. Now is the time of indirect promotion. You introduce your product through a story. Create an emotional story. Link it with your product and see it’s impact. People are not at all irritated. Neither do they realise that they watched an advertisement in between a story. But the image of the product gets installed some where in their minds. And your work is done without putting your audience to sleep.

If you want to start creating your own white board animation than Satva Design Studio is at your service.