App development

Worried About Software Development? Check How to Successfully Outsource It!

Before diving in the topic  let’s first understand software development. It is a process of writing the source code. It includes designing, programming, testing and fixing applications. Tremendous amount of research and skills are required for software development.

Software Development Outsourcing

Software development outsourcing is the activity of employing a software development task to an external source. One can hire a team or an individual for the entire operation of bits of it.

To do or not to do?

Why is there a need to outsource software development?

With things moving online with a tremendous pace it is imperative for business to step online. 

A company doesn’t necessarily has a  team with software developers. Also, the process is tedious and expensive. Therefore, it is better to outsource software developers.

  •  You get the expert’s opinion.

By outsourcing you are putting your project in the safest hands. The work will be accurately done.

  • You get to lay hands on new and creative perspective.
  • Aids in connecting the missing links.
  • It helps your company to meet international standards.
  • In times of emergency outsourcing is like a blessing in disguise. When your team is preoccupied, outsourcing is what you need.
  • It reduces the risk factor. With an expert undertaking the process, scope for mismanagement is reduced significantly.
  • It is the best way of dividing labour. Your team can focus on other aspects while the software developers do their tasks.
  • It takes less time for the project to attain completion.

Facts to consider before outsourcing software developers.

  •  If you already have an in-house software development team then there is no need to hire people from outside. These people are already aware of the company’s needs. They know the working style of the  company thoroughly. Assigning them this  task will save you from briefing others. 

You can completely rely on your team and wouldn’t have to waste time searching for genuine people out there.

  • There are several domains associated with software development. Even if you already have a software development team, ensure that they master in the field related with the project. 

For instance, you may have a team that expertise in JavaScript but not in app development.

It is vital that you specifically know what you are looking for.

  •  Hiring additional people will   cost you a lot. Before digging in, check your accounts. 

For good quality output one needs to spare no expense. If you hesitate to do so, the results may not be up to the mark.

  •  Decide whether you want to outsource the entire project of parts of it.

Steps to successfully outsource software development.

Now we shall discuss how one can successfully outsource software development.

  1. Pre-plan

You first need to pen down what you are desiring for. If you yourself don’t have a idea, then how do you expect others to understand. Hence, laying down your goals and conveying the same to the software developers is better.

2. Research

Once, you are clear about your requirements, you need to look for experts. Make sure that you look for people who are knowledgeable about the field your project belongs. 

One also needs to look for people who fall in their budget. Straight away don’t go for the first company that comes in your view. Look for the best deals. It may be exhausting but will definitely benefit later. 

If you opt for people from outside your country, keep in mind the time differences. You working hours and theirs must synchronize. Otherwise there will be trouble in working together. Language is another barrier. Not able to communicate properly and interpret what the other person is speaking is quite irrigation. We also must have faced this situation sometimes in our life. Don’t let it happen now. You won’t be able to convey your thoughts if you don’t speak the same language. So, before looking for people in different countries, check out for the language they speak.

Researching guarantees that you will find the most suitable group of people. It can be done by simply searching on your browser.

  1. Keep backups

Don’t depend on just a single team. Keep backups. The team you choose may afterwards not meet your expectations. Or worse, they back out at the last moment. In order to avoid this, shortlist at least five to ten companies.

Do a thorough research of the team you are planning to hire. Examine their portfolios, go through their previous work and check for reviews. Remember what suits the needs of one may not suit the other. Read all the reviews carefully. May be what others don’t prefer is wanted by you.

  1. Contact the companies you want to work with

Obviously, you can’t start working without contacting the outsourcing companies.

If you were not able to comprehend things just by viewing the companies online, talk to them. Make a list of the questions you have regarding them beforehand. Disturbing people again and again may seem unprofessional. Get all your queries sorted. 

  • Ask them whether they have prior experience in the domain. 
  • Also, ask them if they are free during the time span you are planning your project. 
  • Get the knowledge of the equipment they work with. 
  • Note the number of their team members.
  • Number of years of experience they have.
  • Which parts of the project will be accessible by you?
  • Their charges and what all expenses will be covered?
  • Does their package include consultation, design, development, legal aspects and quality controls?
  • Inquire about the duration of time they will take to accomplish the task.

You can add more questions according to your preference.

Once this is done and you are fully satisfied, describe your side of the story. Tell them your desires. What you are expecting the outcome to be should be discussed properly. Tell them about your company and its work. Discuss your consumer background and the category of people you target. 

Then take their feed back. Whether they understood about your project and are ready to take the task. Verify with them if they had done similar work in the past. This will make things easier. Clarify if they will be able to deliver good quality work. Both of you must come on the same page before starting any project.

  1. Note the response you get

If you have an urgent project lined up and the software developers don’t respond on time, then what’s the point? Keep a track of their replies.

Attentively measure the time they take to solve your grievances. 

You should consider selecting the one from  which you get replies instantly. Prompt replies depict their interest towards your project. They are the one’s who are eager to work with you. 

With so many deadlines, punctuality is prominent. Working with a team who receives your word immediately, infers that your work will be done on time. You won’t have to panic and rush at the last moment. This will also insure that the quality of work will not be hindered by working on it the last minute. You also need to keep some time at the side for any corrections, insertions, deletions or improvements.

  1. Now it’s time to select the winner

After all this researching, investigation, communication and negotiation finally it’s time to choose the best one.

This is done by signing the contract/ agreement. The agreement may be in softcopy or in hardcopy. 

Ascertain to mentioned all the points in the agreement to avoid conflicts afterwards. If any changes are made, don’t forget to put them in the contract. Exchange all the documents and check them prudently.

And Walla you are all set to go.

  1. Communicate and monitor

Your work doesn’t get over by just selecting the best of the lot. You need to constantly communicate with them. Monitor the work. Keep a check on the progress. Take updates regularly. 

Handing the work to others doesn’t mean you are free. The project is yours and you are the one to be held responsible for it’s success or failure. You cannot hold others responsible if you yourself didn’t look after it cautiously. 

Software outsourcing models

Staff Augmentation

In this model, the client hire a few software developers for a limited period. The hired individuals work only on the allotted tasks in association with the core  team. With this mechanism, the entire control remains in the hands of the client and not with any third party.

Dedicated team

This is in between a staff augmentation and an entirely dedicated team. The team works independently of the clients team. They are assigned a particular task to work with.

development outsource

Project-based outsourcing

In  Project based outsourcing a team is hired for a particular project. The entire responsible lies with the outsourcing company.

Software Development : Whether to Outsource or Not?

Outsourcing is the requirement of several businesses. It is a worthy investment. Outsourcing software development ensures work efficiency. It also uplifts your burden. The only con is that you won’t be present all time to monitor the progress. It is, therefore, advised to choose the correct outsourcing company in the preferred location. The number of frauds associated with outsourcing are increasingly alarming. Step back if things seem fishy. It is crucial you select the best and foremost the right one. 

Looking for software developers, contact Satva Design Studio.

Types of Videos

15 Types of Video for Social Engagement and Their Utility

Everything in this world is created for a particular purpose. Using those things for different purposes can work but would it be efficient? Definitely not. The same rule applies to videos. There are huge varieties of different types of video categories available in the market. You need to look for the one which resonates with your content. You also need to check out the type of videos your audience would prefer.  How to choose the perfect video category? For all your animation services queries, Satva Design Studio comes to your aid. 

Following are different types of videos and when you should use a particular type.

1. Animations

 Everyone of us must have enjoyed watching cartoons in our childhood. They are an example of animation. In animation still images are placed one after the other to give an illusion of movement. 

Explaining things in the normal way may appear boring. Animations uplift  the quality of your video. They can be used to explain technical and scientific concepts, which are not feasible in reality. Animations can be used to depict objects that cannot be created in the real world. 

If a production house or an individual doesn’t have enough money to build expensive sets and hire actors, animations comes handy. In addition to that, you can create the desired product accurately and independently.

Types of animations-

Broadly, animations can be subdivided into 3 categories-

  •  2 Dimensional – 

Also known as 2-D animations. They are flat in nature. They incorporate only length and breadth and are devoid of depth. They come with the drawback of making conceptualisation tough.

  •  3 Dimensional – 

Popularly recognised as 3-D, are animations having length, width as well as depth. They have become very popular now a days as they give a real life experience. They are extremely helpful for clearing concepts. Understanding phenomena’s of science, medicine and technology has become easy with the advent of 3-D animation.

  • Stop motion –  

Single frames are put together to depict different time spans of real life occurrences. They proved to be extremely helpful in examining natural events at a glance. Stop motion videos save the audience from sparing plenty of time. 

When to use animations?

  •  For promotional purposes- 

Utilize animations to enhance visual aspect of your product.

  • In explainer videos –

 Using animation to convey information makes it interesting and easy.

  • For marketing-

 Make things eye catching with animations. Your audience wouldn’t be able to resist using your product because of the charm of the animations.

2. Screen Casts

Sharing the screen to show detailed information sometimes becomes imperative. Screen casts are a recording of your screen later delivered in the form of a video. 

   Are screen casts effective?

Explaining how things work on a mobile, laptop or any related device becomes stress free. Any procedure can be explained smoothly using screencasts.

The only catch is to monitor your personal information from being exposed.

3. Tutorial Videos

Before the advent of technology people consulted their elders for information. Things have changed now. People straight away look online for anything and everything. This is when tutorial videos became popular. 

What is the right time to start producing tutorials?

 Tutorials are evergreen. People will need their aid to understand concepts. 

If you want to make things crystal clean for the audience, don’t hesitate to create tutorial videos.

4. Live Videos

Live videos are shot at real time.

The advantage of live videos is that they can be viewed live or even recorded for audience to have a look later. Therefore, no one will miss on the updates. 

They also open the door for audience interaction and are not monotonous. People can openly communicate and get their doubts rectified.

When to go live?

  • Introducing your firm –

Live videos can be used to introduce your team to the audience. Flaunting your workspace and equipment’s live is appreciated by the consumers.

 One can receive instant feedback from the audience through live chat feature.

  • Story time videos-

These videos describe a event that took place recently. There is not much needed in them.Creating them live makes them bona fide. The audience is able to relate and connect with you instantly.

5. Graphic Videos

Graphic videos uses geometric shapes and texts to present data.

Music, sound or voice over can be added to make them more precise.

When to use graphic videos?

 In order to create a scenario that will take place in the future, graphic videos come handy.

One can introduce their strategies. What is to be achieved can be demonstrated through graphics.

6. White Board Videos

 What better than hand drawn pictures to enchant the public. White board videos consists of pictures drawn on a white background. One can assume them to be a manual form of animation videos.

Should you use white board videos?

Social media is flooded with  animations, vlogs, shorts, graphics etc. If you are not a sheep of the same flock you can switch to white board videos. The are scarce and by using them you can deliver some unique, out of the box content.

6. Typography Videos

Moving words and text can be put up in the form of a video. This style of video making is called typography. They can be used in situations where displaying relevant images is not possible.

They are also a great way to deliver notes and keep the audience engaged.

When to switch for typography?

Typography has made delivering simple information easier.To the point and brief content can be accurately delivered using typographic videos. 

They can be used when you want the audience to only focus on the information. It helps avoid distraction. 

These videos also saves your energy and time. They don’t require a whole lot of technical knowledge. Because of the ease of use they are preferred by the beginners. 

7. Vlogs 

Probably, they are the most attention grabbing videos of the entire lot.  

Vlog stands for video blog. It is just like a blog but in a video format. Vlogs include day to day activities of individuals or groups. One just has to pick up any camera be it your mobile camera and start talking to the audience. Share your routine with the audience and you are all set to go. There is no additional effort required. It does not require any sort of acting skill or script. Its just spontaneous and that is what the audience craves for. 

Another plus factor of vlogging  is that there is no predefined format. Meaning one can customise according to their will.

Remember to include only the informative and interesting parts. Trim off the others to avoid boredom. 

When to start vlogging?

Frankly speaking, there is no fixed time to start vlogging. Every time is a good time. Whenever you feel like sharing part of your journey with the people you can get started. Vlogs can be useful when you don’t want to reveal things entirely but just want to give a glimpse and maintain transparency.

8. BTS videos

No, no. BTS doesn’t refers to the popular k-pop band. BTS stands for Behind The Scenes. These include  the work that goes behind the camera.

      When to post BTS videos?

A lot of effort goes behind filming a few minutes long video. But mostly it gets unrecognised. BTS holds those parts of video that you want to share but cannot make them a part of the final produce.

BTS provides an interesting way of upcycling the left over sections of your videos.

The work that has been chopped off in the edit can be used innovatively to deliver more content. Behind The Scene videos are a saviour when you are not able to produce new content. They are sparingly used which can be considered as a waste of time and effort. By posting more and more of BTS you can become a trend setter.

Let’s be honest, who doesn’t like watching bloopers? Sometimes they can be more humorous than the final video.

9. Webinars

Gone are the days of seminars. Webinars have completely taken their place. Booking halls, setting up equipment’s, hiring people, is no longer necessary. The small screen of your mobile or laptop is enough.

Will conducting a webinar be                    profitable?

Of course it is. Webinars are usually delivered by experts. Who doesn’t want an expert’s advice? People are drawn towards webinars like ants on sugar cubes. A company can use the webinars to attain recognition.

10. Event Videos

Grand celebration are a big part of our culture. Events bring together people from different niches. It becomes euphoric for people to witness such a big party.

 Should one post event videos?

Why not? These is nothing wrong in  sharing your happiness with others. Those who were not able to attend the event get to see it at the comfort of their home. What better than this?

11. Ted Talks

Many people fantasize on hearing real life success stories. Ted talks are motivational and inspirational stories of people directly from them.

     Will Ted talks fetch audience?

 In the world full of uncertainties,       people seek for some sort of motivation. What better than hearing a real life inspiring story? They are the honest confessions of individuals who has gone through crisis. Nobody can inspire people more than the person who has himself faced and overcame challenges.

12. Interviews

Putting conversation in question and answer form is called interview. They are very straight forward. Only relevant information is shared to the masses.

Are interviews worth it?

Definitely, through interviews many of the queries of the audience gets addressed. The questions they had wondering in their minds gets answered.

13. Testimonials

Testimonials are the views of your existing user. What they felt like after using your product or services can be filmed and delivered to your potential customers.

Usage 

In order to convince your audience testimonials can play a major role. The thoughts and reviews of an existing user are enough to satisfy people.

14. Product Review Videos

Raging from review of most expensive cars to reviewing water, review videos are flourishing.

Utility of product reviews.

Seeing what the original product/output looks like stimulate consumers to emphasise on purchasing it. They get the most truthful analysis of the product. Seeing the features, audience can decide for themselves whether to purchase a product or not.

15. Shorts

They have come in trend recently and are becoming more and more popular. Shorts are small videos of just a few seconds. They can include sketches, announcements, updates, information, and what not.

When to utilize shorts?

Shorts can be used to deliver trivial information. If you have anything urgent and is too complicated to explain, go for shorts. Written information may go unnoticed but videos won’t. To make important announcements, shorts are apt.

Knowing the right way of delivering information is imperative. It decides what kind of audience you draw. Hence, look for the one that is most suitable. If you are confused and finding difficult to choose the correct match contact Satva Design Studio for in-depth knowledge.

Online Brand Management

How to Manage Brand’s Online Reputation?

Just as a flower needs a certain type of environment to blossom, a brand nowadays needs a good online reputation to flourish. Building a reputation in the market takes years and spoiling it takes just a few seconds. With a large sum of marketing going online, it is crucial for a brand to maintain it’s online reputation as much it looks after it’s offline reputation. Only a decade ago, public relations and online reputation management seemed to be concerns of large corporations and celebrity personas. And it appeared that smaller brands didn’t care; their brand perception was a one-way street with little room for feedback from customers.

People are much more influenced by the online presence of a brand than we think. Mostly consumers connect with a brand through some or the other online platform. They are completely unaware of the physical presence of the brand. Therefore, what opinion they form about a brand entirely depends on the brands online profile.

The images a brand posts, the stories that are displayed on the brands feeds, the type of videos a brand displays, the products and services it promotes online, the content a brand offers all contribute towards developing a mind-set about the brand on the consumers end.

Building a reputation is difficult but spoiling it has become even easier online. Just a single bad review is enough to spoil the hard earned loyalty and respect.

So, following are listed a few ways a brand can look into to maintain it’s online reputation.

Online Brand Management

Enable seamless functioning for online reputation

Whether you operated through a website or an app, ensure that it is user friendly. Everyone wants a hassel free experience. People will not look back if their experience was not up to the mark.

Keep an eye on what is being delivered to the public.

Monitoring each and every step is        important. A single misunderstanding or miscommunication is enough to ruin things completely. A dedicated team of observant professionals is needed to take care of such things.

Appoint a team to monitor online presence

This may seem wasteful at first but as a brand grows online it needs a dedicated team to monitor what’s being published online. It needs to take care of whatever is going on in the social media related to the brand. All these efforts collectively adds up in savings the brand from any mishaps and also helps a lot in its growth.

Never hesitate to ask for reviews

Audience reviews help to find your drawbacks. Why hire professionals to locate loopholes when the audience does the job for free. Take full advantage of this. Reviews help to tackle problems and find alternatives or innovative solutions. Really they can prove to be of great help.

Audience interaction is the key for online reputation

A brand with a greater audience interaction shows better results compared to others. If audience feels attached to the brand and are received warmly they will surely love to work with you again and again. They will speak praises about your brand and understand your situation better.

Respond to queries

Queries are infinite. Whatever you mention even with utter clarity is never enough. Something will be left unanswered. Different people have different problems and all of them need to be addressed on time. Delaying or ignoring will cause more harm to your brand reputation.

Authenticity is vital while building online reputation

People expected a brand to be transparent. Revealing everything is not advisable but at least the things that are of consumers concerns should be displayed openly. This will help build trust among the consumers.

Maintain your standard

A renowned brand is expected to perform in a certain way and keep up to the expectations of the people. Once a standard is set it is ought most necessary to look up to it and even make it better. Any downfall will make the audience decimate your brand.

Be unique in your online reputation strategies

What makes your brand stand out from the crowd? Ask your self this question again and again.

There are thousands of brands out there. Why should people choose you? The same content is everywhere. All brands focus on a particular agenda. Audience gets bored of this. But if someone comes up with something new every one gets attracted. All the attention is drawn towards that.

Try to attain perfection

People die for perfection. They want everything to be perfect. Every small detail counts. Don’t leave a single fault for people to point out. I know this seems difficult but at least try. Even by trying you will be able to do far better than your competitors. Hence, strive harder and harder to attain perfection.

Be consistent

Online platforms demands consistency. You disappear for a few days, the world forgets you. No one will come asking for you if you will not knock at their doors. This is how the competitive world works and we need to adept to this.

Be creative and attractive

Of course this is must. Technology has advanced so much that simple is not enough. People demand more. Constantly changing and coming up with new ideas is the need of the hour. Remember to keep things elegant and attractive. Don’t over do or try to achieve more and more. Take a single step at a time.

Understand Audience Before Starting Online Reputation Management

If you don’t even know the people you are supposed to deal with how can you expect to impress them? Knowing your target audience is a part of building your brand reputation. You need to function according to the desires of your audience and not according to your will. You need to know what the audience wants and what makes them happy and contented.

Keep Note of Your Online Presence

Once words go out they can not be taken back. Each and every step of yours can be traced online. Nothing is incognito. Where you go you leave your digital footprints. You leave solid proof of your doings. So, be very careful because a few words can make or break your reputation.

Take Criticism in Positive Way to Build Strong Online Reputation

Howsoever good you do it is never enough. People will never be satisfied. They will find faults with something or the other. Getting frustrated is never a solution and it never will be. You need to accept criticism with a positive attitude. One also need to learn to ignore any negative criticism. There are people who don’t want to see a brand prosper due to professional or personal motives. One need not care about such sadists and focus only on building the brand.

To avoid any potential issues, we recommended you our comprehensive consultation services on Online Reputation Management for businesses of any size and industry, designed to assist digital marketing professionals in discovering effective ways to manage their brand’s online reputation.