White Board Animation

White Board Animation and How It Generates Results?

The competition is increasing day by day. With new companies and new ideas coming up, the old one’s are in a fear of loosing their charm. The only way out is to be creative. Provide  things which the audience desires. Do things that are different yet attractive. Present your ideas such that the audience instantly feels a connection. In this blog, we will be talking about the following aspects of white board animation. Let’s dig in one by one.

What is White Board Animation

White board animation is a method of animation in which the creator physically draws on a white background using marker pens. It is a also known as video scribing or animated doodling. The drawings are put together with the aid of Rome lapsed photography or stop motion animation to form a story. This puts life in a flat sheet of paper. A voice over, music or sound effects can be added to make it more interesting. 

This process may seem extremely exhausting. The contrivance of software especially designed for this purpose has made white board animation facile. One simply has to choose your images and add a suitable audio to them. You can customise the colours according to your theme as well. That’s it. Your video is ready. The process is fast and the results are astonishing.

They look as if you used a professional editing tool and put lots of efforts. One of the best, easiest and cheapest way to do this is through white board animation.  Let’s learn how?

History of white board animation

White board animation was used for the first time in 2009. Back then, it was mostly used for making experimental videos. The lack of equipment was fulfilled by drawings. Demonstrating experiments became much easy and quick. 

The use of white board animation was not just limited to experiments. In no time it’s utility broadened. Soon people realised that it could be used for storytelling. This is where white board animation gained popularity. 

It is now used for sundry purposes including marketing, advertisements, promotional activities, spreading awareness, branding, posters, tutorials, demonstrations, etc.

How it works?

The process begins with choosing a topic. After the topic has been selected, a script is prepared. Now comes the main part of white board animation, creating the drawings. First a few sample drawings are created. Later the final drawings are prepared based on the samples.

The next step is organize them into a video. After the video is assembled, a voice over is created. This step is optional, if your animation doesn’t require it you can skip  this one. The audio and video are synchronized. And you are all set to release the video.  Isn’t that easy-pisy. The steps may be varied according to personal choice. Some of them may be skipped or additional steps may be added. 

Types of white board animation

Campaign oriented video

They are suitable for organisations who have campaigns going on through out the year.

Over view explainer animation

Finding it hard to express your thoughts briefly? Want to introduce your firm, who you are, what you do? But don’t want to make it very long. White board animations got everything covered for you. 

Pre-roll add

Pre-roll adds are made specifically for targeted audience and are just a few seconds long. They are played before the actual video and don’t come in the way of audience’s entertainment.

Specific product animation

Want to put all the focus on the product? Go for specific product videos. 

Greeting videos

Wishing your people time to time keeps them reminded that you care for them.

Training videos

Training sessions can prove to be very boring. Rejuvenate your team with a brand new style of training. White board animation is a fun way of learning new things and remembering them for long.

Animation for sales

These videos can be forwarded to potential buyers via email or social media.

How can businesses benefit with it?

White board animation can be utilized for marketing, promotion, posters or to tell a story, adds, tutorials and many more.  They are widely used by  educators to clear the concepts of their students. Enterprises use white board animation to train their employees. 

They are a great way of giving presentations. It makes things easier to explain and reduces your efforts. It also makes your presentation distinctive. It can also be used to demonstrate a product to the consumers. Summarisation can be made easy and effective through  the technique of white board animation. Vast information can be presented in a brief yet informative manner.

White board animations are an excellence marketing tool. They are unique from other indistinguishable ways of promotion. This helps in attracting more audience. They can be used to add a visual effect to a podcast, audiobook, speech, or story to make it more absorbing and fascinating.

They are telecasted through television as in the case of advertisements, or they may appear on social media platforms like YouTube, Instagram, Snapchat, Twitter, Facebook, WhatsApp, and others.

Advantages of white board animation.

Because of their versatility they can be put to various different uses. Their usage is not just limited to a particular sector. They can be easily adapted for multiple purposes. It is a good way to deliver complex information.

Audio, video and text all can be combined together to bring out the best result. You or any other human doesn’t need to act in the videos. This saves time and money. Your drawings will communicate the message. They are easy to produce, consumes less time and energy. Along with this they are cost effective. 

How does it help in generating results?

For a new product launch, or a new announcement white board animation can prove to be quite useful. They can instantly drive a large group of people because of it’s uniqueness.

Your message doesn’t gets outshined. It is out there, bold and beautiful. There is no hide and seek. What your are trying to convey is clear to the audience.

Demonstrating a product or explaining a compound mechanism can be done easily through white board animation.  As things are easy to digest, audience finds this way more convenient. One cannot expect people to purchase products who’s functioning is complicated and they have to work upon it. But white board animation makes things simpler.

They are more engaging and fascinating. The audience doesn’t get bored. The combination of sound and visuals is more than enough to keep the audience consumed.

Studies have shown that visuals are easy to memorize. Therefore, they retain for longer periods of time in the mind of the audience. 

Summary

White board animation is a technique of creating videos which the aid of drawing of white background. They are assembled with the help of stop motion animation or time lapsed photography. A voice over of other sound effects can be added to make it more interesting. The tedious task is made easy with the advent of software. The use of white board animation began in 2009 and it was mostly used for making experimental videos and story telling.

It can be used for tutorials, experiments, marketing, storytelling, promotions, presentations, trainings, demonstrations, and summarisation.

The following steps are involved in creating a white board animation video:
  • Selecting a topic.
  • Preparing a script.
  • Making sample and final sketches.
  • Assembling them into a video.
  • Adding music, sound or voice over is optional. 
  • The video and audio are synched.
  • Colours are adjusted.
  • Final editing touches are added.

Platforms like television, YouTube, Instagram, Snapchat, Twitter, Facebook, WhatsApp, etc. Can be used to publish white board animations.

Several types of white board animations are available for you to choose the most preferable one. 

White board animation comes with many advantages. It is versatile and adaptable. They make complex matter easy to understand. Requires mediocre skills. Is less time consuming and cheap.

White board animation assists in generating positive results instantaneously. They can be used for product launch or announcements. Messages can be conveyed directly without any confusion or overshadowing. Product functioning is made easy to understand, driving more consumers. White board animation retain in the memory and are more engaging as compared to other forms of promotion.

White Board Animation services

The old versions of direct advertisements have become obsolete. Now is the time of indirect promotion. You introduce your product through a story. Create an emotional story. Link it with your product and see it’s impact. People are not at all irritated. Neither do they realise that they watched an advertisement in between a story. But the image of the product gets installed some where in their minds. And your work is done without putting your audience to sleep.

If you want to start creating your own white board animation than Satva Design Studio is at your service.

Animation Techniques

Top 7 Animation Techniques that Every Beginner Should Know

Have you watched the cartoon shows like Doraemon, Shin Chan, Mickey mouse, Noddy, Ninja Hattori etc. ? Do they exist in real? Of course not. They were invented out of the crazy imagination of some people. Then how did this imagination took the form of a character? This is done through animation. Animation is not just limited to cartoons. It is used for educational and marketing purposes as well. We shall now proceed towards learning more about animation techniques and it’s various types.

Animation is the process of manipulation of pictures so that they appear in motion. The images may be hand drawn or produced mechanically. Nowadays, images are drawn through CGI i.e. computer generated imagery. 

Types of Animation Techniques Useful for Beginners:

1. Traditional animation

2. Stop  motion animation:

  • Puppet animation
  • Clay animation
  • Cut-out-animation

3. 2-D animation

4. 3-D animation

5. Motion graphics

6. Typography animation

7. Sand animation

Types of Animation Techniques

Let’s have a deeper look into them.

Traditional animation

It is also referred to as cel animation or hand drawn animation. In traditional animation all the frames are drawn manually. The images are slightly different from each other. The images are placed one top of the other and observed through light table. This helps the animator to see the previous frame and design the next frame accordingly. The early editions of cartoon series ‘Tom and Jerry’ is created in this manner.

The animator can keep  the imaginations flowing in and paint any sort of character. There is no boundation. It gives creative freedom. It is easy to understand and therefore beginners should have a look into it before diving in further.

Although, traditional animation is good for beginners, it can be sometimes very cumbersome. It demands precision and lots of handwork. Along with this it is very time-consuming. Therefore, it is now done with the aid of computers. The evolution of computers has made this process easy.

Stop motion

Stop motion uses still photographs of objects, puppets or clay models. They are combined together in a series and played together to depicts motion.

Though, the animator is not compelled to draw each image by hand but still stop motion can be challenging. It requires good photography skills. Each image has to be captured at different time spans. Plus, only real life objects can be captured using stop motion. Objects need to be prepared and modified for different images. 

Beginners should seek for this category if they have people with knowledge of photography and creative people for creating models. Once you have captured a image you need to wait until it’s form transfers naturally of artificially and then only you can move forward for the next short.

Different types of stop motion animation-
Puppet Animation

As the name suggests, puppet animation uses puppets to construct scenes. This form of animation tracks its roots to the puppet shows. It can be 2-D or 3-D type of animation. But it’s use is limited because of the difficulty of its execution.

Clay Animation

The use of clay to develop characters and structures is known as clay animation. It is popularly known as claymation. 

It is very cost-effective. Hence, preferred by beginners. Clay can be moulded infinitely to produce enormous shapes of different sizes. It just requires a skilled person.

Cut-out-Animation

This category of animation traces it origin through cut outs. It was one of the initial forms of animation. Cut out animation is also one of the oldest form of animation.

The characters are created by cutting pieces of paper, cardboards or photographs and sewing them together to produce motion.

This form of animation is now done using software. The images  are scanned and operated through computer software to produce the final product.

2-D Animation

2-D animation is not at all difficult to understand. Imagine drawing a few drawings with little differences and placing them together to create motion. That’s it. This is 2-D animation. It may also be done using photographs. This type of animation  has only 2 dimensions.

The famous Disney cartoon character ‘Mickey mouse’ is a gift of 2-D animation.

It can be used conveniently by beginners. It is a great way of appealing people.

3-D Animation

The arrival of 3-D animation is solely dedicated to computers. It came into being all thanks to computer graphics.

Went to a movie theatre to watch an animated movie and were offered a 3-D glass?  The movie must have used 3-D animation to make unreal objects appear lively. 3-D animation has taken over other modes of animation. It is easy and attractive. It’s popularity among the masses has increased it’s demand several folds. It is the most widely used animation type. It will surely find a place in the future also.

Uses of 3-D animation-
  1. It is used to bring life to imaginary creatures. In movies and cartoons vivid characters are created for entertainment purposes.
  2. 3-D structure of buildings are used by architects to analyse the internal structure of the building.
  3. It is widely used in medicine to study the functioning of different organs. Using living samples for the analysis is not feasible. Killing small creatures for studies is unethical. 3-D animation bought a revolution in the field of medicine because concepts became easy to demonstrate and understand.
  4. It is utilized in marketing and for promotion. To demonstrate the working of equipment, to show the manufacturing process of a product, reveal composition of products, to the consumers. All can be done using 3 dimensional animation.

For beginners, 3-D animation can open the doors for new avenues. It will attract the attention of potential consumers and will in turn generate high revenue.

Motion Graphics

If you are looking for an animation technique most suitable for marketing, you found your answer. The usage of motion graphics is in explainer videos, advertising, brand videos, promotional videos, commercials, presentations, pitch videos, sales, demo videos, etc.

They use text, shapes and symbols to deliver a message. Audio can be added to them in the form of voice over or music to make them more penetrable.

White-board Animation

Who knew simple drawings created on plain background would be used as a form of animation?

In white-board animation a 2-D image is created on a plain background. It can be used to form images of  fictional as well as real life objects. Images have to be drawn manually using simile tools like paper, pencil or paint brush. 

They are pocket friendly, easy and doesn’t require much efforts. One just needs to be creative with white boards as they can be used for marketing and promotion. This allows the scope of presenting something out of the world to the audience. You may use it as a tool to attract people and stand out from others. It also adds a personal touch.

Typography Animation

It is a style in which moving text is used for animation. It is therefore, some times referred to as kinetic typography. It is preferred by business for displaying data statically. It also finds versatile use in the field of education. Students can be taught using kinetic text, making studies interesting.

Few key points to remember while creating typography animation are listed below.

Font is the main thing need to be kept in mind along with the background. The font needs to be eligible for reading. The background should be chosen in such a manner that it makes the text pop. The speed of moment of the text should also be regulated properly.

So many great options can bewilder the mind. For beginners it is very difficult to choose the right type of animation. For this short list the ones which you think are suitable for you. Do a thorough research on them and come to a conclusion. Also, keep the interest of your audience in mind. Find the right people to accomplish the task of animation. Beginners have a tight pocket.

So, carefully select the one which suits your budget. Don’t get outshined by the huge variety. Let others do what they want. You just mind your own business. What suits others may not be able to fulfil your demand. So, search for the best yourself. Don’t just blindly follow what others opt for. 

One may also prefer 2 or more types of animations simultaneously. It will help you increase versatility. You may use 3-D animations for marketing and motion graphics for displaying your growth. 

Whatever you choose, remember to put in your best effort. Just by choosing the right mode doesn’t ensure success. If a particular type doesn’t get attention, switch to another. Be open to experimentation. You never know, what may grab the attention of the masses. At last, be consistent. Some day or the other your strategies will show the result. You will earn the fruit of your hard work.

Looking for animators to create your video? Contact Satva Design Studio today!

Types of Videos

15 Types of Video for Social Engagement and Their Utility

Everything in this world is created for a particular purpose. Using those things for different purposes can work but would it be efficient? Definitely not. The same rule applies to videos. There are huge varieties of different types of video categories available in the market. You need to look for the one which resonates with your content. You also need to check out the type of videos your audience would prefer.  How to choose the perfect video category? For all your animation services queries, Satva Design Studio comes to your aid. 

Following are different types of videos and when you should use a particular type.

1. Animations

 Everyone of us must have enjoyed watching cartoons in our childhood. They are an example of animation. In animation still images are placed one after the other to give an illusion of movement. 

Explaining things in the normal way may appear boring. Animations uplift  the quality of your video. They can be used to explain technical and scientific concepts, which are not feasible in reality. Animations can be used to depict objects that cannot be created in the real world. 

If a production house or an individual doesn’t have enough money to build expensive sets and hire actors, animations comes handy. In addition to that, you can create the desired product accurately and independently.

Types of animations-

Broadly, animations can be subdivided into 3 categories-

  •  2 Dimensional – 

Also known as 2-D animations. They are flat in nature. They incorporate only length and breadth and are devoid of depth. They come with the drawback of making conceptualisation tough.

  •  3 Dimensional – 

Popularly recognised as 3-D, are animations having length, width as well as depth. They have become very popular now a days as they give a real life experience. They are extremely helpful for clearing concepts. Understanding phenomena’s of science, medicine and technology has become easy with the advent of 3-D animation.

  • Stop motion –  

Single frames are put together to depict different time spans of real life occurrences. They proved to be extremely helpful in examining natural events at a glance. Stop motion videos save the audience from sparing plenty of time. 

When to use animations?

  •  For promotional purposes- 

Utilize animations to enhance visual aspect of your product.

  • In explainer videos –

 Using animation to convey information makes it interesting and easy.

  • For marketing-

 Make things eye catching with animations. Your audience wouldn’t be able to resist using your product because of the charm of the animations.

2. Screen Casts

Sharing the screen to show detailed information sometimes becomes imperative. Screen casts are a recording of your screen later delivered in the form of a video. 

   Are screen casts effective?

Explaining how things work on a mobile, laptop or any related device becomes stress free. Any procedure can be explained smoothly using screencasts.

The only catch is to monitor your personal information from being exposed.

3. Tutorial Videos

Before the advent of technology people consulted their elders for information. Things have changed now. People straight away look online for anything and everything. This is when tutorial videos became popular. 

What is the right time to start producing tutorials?

 Tutorials are evergreen. People will need their aid to understand concepts. 

If you want to make things crystal clean for the audience, don’t hesitate to create tutorial videos.

4. Live Videos

Live videos are shot at real time.

The advantage of live videos is that they can be viewed live or even recorded for audience to have a look later. Therefore, no one will miss on the updates. 

They also open the door for audience interaction and are not monotonous. People can openly communicate and get their doubts rectified.

When to go live?

  • Introducing your firm –

Live videos can be used to introduce your team to the audience. Flaunting your workspace and equipment’s live is appreciated by the consumers.

 One can receive instant feedback from the audience through live chat feature.

  • Story time videos-

These videos describe a event that took place recently. There is not much needed in them.Creating them live makes them bona fide. The audience is able to relate and connect with you instantly.

5. Graphic Videos

Graphic videos uses geometric shapes and texts to present data.

Music, sound or voice over can be added to make them more precise.

When to use graphic videos?

 In order to create a scenario that will take place in the future, graphic videos come handy.

One can introduce their strategies. What is to be achieved can be demonstrated through graphics.

6. White Board Videos

 What better than hand drawn pictures to enchant the public. White board videos consists of pictures drawn on a white background. One can assume them to be a manual form of animation videos.

Should you use white board videos?

Social media is flooded with  animations, vlogs, shorts, graphics etc. If you are not a sheep of the same flock you can switch to white board videos. The are scarce and by using them you can deliver some unique, out of the box content.

6. Typography Videos

Moving words and text can be put up in the form of a video. This style of video making is called typography. They can be used in situations where displaying relevant images is not possible.

They are also a great way to deliver notes and keep the audience engaged.

When to switch for typography?

Typography has made delivering simple information easier.To the point and brief content can be accurately delivered using typographic videos. 

They can be used when you want the audience to only focus on the information. It helps avoid distraction. 

These videos also saves your energy and time. They don’t require a whole lot of technical knowledge. Because of the ease of use they are preferred by the beginners. 

7. Vlogs 

Probably, they are the most attention grabbing videos of the entire lot.  

Vlog stands for video blog. It is just like a blog but in a video format. Vlogs include day to day activities of individuals or groups. One just has to pick up any camera be it your mobile camera and start talking to the audience. Share your routine with the audience and you are all set to go. There is no additional effort required. It does not require any sort of acting skill or script. Its just spontaneous and that is what the audience craves for. 

Another plus factor of vlogging  is that there is no predefined format. Meaning one can customise according to their will.

Remember to include only the informative and interesting parts. Trim off the others to avoid boredom. 

When to start vlogging?

Frankly speaking, there is no fixed time to start vlogging. Every time is a good time. Whenever you feel like sharing part of your journey with the people you can get started. Vlogs can be useful when you don’t want to reveal things entirely but just want to give a glimpse and maintain transparency.

8. BTS videos

No, no. BTS doesn’t refers to the popular k-pop band. BTS stands for Behind The Scenes. These include  the work that goes behind the camera.

      When to post BTS videos?

A lot of effort goes behind filming a few minutes long video. But mostly it gets unrecognised. BTS holds those parts of video that you want to share but cannot make them a part of the final produce.

BTS provides an interesting way of upcycling the left over sections of your videos.

The work that has been chopped off in the edit can be used innovatively to deliver more content. Behind The Scene videos are a saviour when you are not able to produce new content. They are sparingly used which can be considered as a waste of time and effort. By posting more and more of BTS you can become a trend setter.

Let’s be honest, who doesn’t like watching bloopers? Sometimes they can be more humorous than the final video.

9. Webinars

Gone are the days of seminars. Webinars have completely taken their place. Booking halls, setting up equipment’s, hiring people, is no longer necessary. The small screen of your mobile or laptop is enough.

Will conducting a webinar be                    profitable?

Of course it is. Webinars are usually delivered by experts. Who doesn’t want an expert’s advice? People are drawn towards webinars like ants on sugar cubes. A company can use the webinars to attain recognition.

10. Event Videos

Grand celebration are a big part of our culture. Events bring together people from different niches. It becomes euphoric for people to witness such a big party.

 Should one post event videos?

Why not? These is nothing wrong in  sharing your happiness with others. Those who were not able to attend the event get to see it at the comfort of their home. What better than this?

11. Ted Talks

Many people fantasize on hearing real life success stories. Ted talks are motivational and inspirational stories of people directly from them.

     Will Ted talks fetch audience?

 In the world full of uncertainties,       people seek for some sort of motivation. What better than hearing a real life inspiring story? They are the honest confessions of individuals who has gone through crisis. Nobody can inspire people more than the person who has himself faced and overcame challenges.

12. Interviews

Putting conversation in question and answer form is called interview. They are very straight forward. Only relevant information is shared to the masses.

Are interviews worth it?

Definitely, through interviews many of the queries of the audience gets addressed. The questions they had wondering in their minds gets answered.

13. Testimonials

Testimonials are the views of your existing user. What they felt like after using your product or services can be filmed and delivered to your potential customers.

Usage 

In order to convince your audience testimonials can play a major role. The thoughts and reviews of an existing user are enough to satisfy people.

14. Product Review Videos

Raging from review of most expensive cars to reviewing water, review videos are flourishing.

Utility of product reviews.

Seeing what the original product/output looks like stimulate consumers to emphasise on purchasing it. They get the most truthful analysis of the product. Seeing the features, audience can decide for themselves whether to purchase a product or not.

15. Shorts

They have come in trend recently and are becoming more and more popular. Shorts are small videos of just a few seconds. They can include sketches, announcements, updates, information, and what not.

When to utilize shorts?

Shorts can be used to deliver trivial information. If you have anything urgent and is too complicated to explain, go for shorts. Written information may go unnoticed but videos won’t. To make important announcements, shorts are apt.

Knowing the right way of delivering information is imperative. It decides what kind of audience you draw. Hence, look for the one that is most suitable. If you are confused and finding difficult to choose the correct match contact Satva Design Studio for in-depth knowledge.