Satva Design Studio is a specialist graphic design company who are based in Vadodara, India and offer services in custom made, logo design, printing, website design and signage. Established in 2008, we pride ourselves in producing the best logo designs for your needs, whatever that may be. We believe that a logo is an identity tool which reflects you and your company so it is extremely important in representing your business’s values. Here at Satva Design Studio, we have a team of marketers and graphic designers who will truly listen to your personal needs and what you desire in your custom logo design. Whichever service you need whether it be graphic design or logo design, Satva Design Studio fromVadodara is here to help.
A logo design typically starts with some sort of brainstorming gathering resources. You can gather free or paid resources offline or online for inspiration, but you need to be cautious that they are not copying an already existing logo. This includes different fonts, colors, icons, shapes, symbols, photos, graphics, etc. Once you have gathered all the resources you want to use, it is time to narrow down your list of possible logos. Most likely there will be too many options to pick from at this point, so try thinking about which one aligns more closely to what you are trying to represent.
Thinking about what to include in your logo
There are tons of elements to consider when designing a logo whether its for print or website. When it comes to logo design, you want your logo to be timeless. But how do you achieve this?
Modern logo designers employ unique techniques that seamlessly combine both elegance and edge in order to create logos that will withstand trends. Some of these modern techniques include overlapping shapes, gradients, textures, unusual typography, etc. A famous example is Afrojack’s emblem that features three overlapping waves. This technique visually suggests the ‘organized chaos’ which is often found in today’s electronic music industry while elegantly demonstrating the third wave movement found in nature.
Designing the logo
Designing the logo came with much consideration. We knew what our logo design needed to represent, but when figuring out how to depict that in the image, we had to brainstorm many different options. Finally, in order to stay in-line with our idea of conveying the company’s dedication to eco-friendly energy solutions, we settled for a clean and green illustration of planet Earth with solar panel lines in 2020.
Preparing the logo for printing or publication
Log design design has many expenses. You may need to look for a graphic designer or work with an advertising company if you are not confident about your abilities. If there are any mistakes, it is sometimes impossible to reprint to make sure everything looks professional. Your logo might be ambiguous without the additional text to help clarify things. It’s important that you take into consideration who will see your logo and what they will use it for. An icon needs only one color to allow people to recognize it globally whereas other logos require more complex coloring. Even to print simple shapes in black ink can be difficult, since the paper needs even to be white first.
5. Preparing the logo for printing or publication
Logo design design often
Conclusion: Recap on Logo Design
6. Conclusion: Recap on Logo Design
I have covered the 6 elements of Logo Design in this paper–convincing logo design with unusual shapes, using one color or a limited number of colors, introducing graduation, thinking strategically about the use of textures, consideration of scale, and viewing how realistic your designs are. With these 6 concepts being taken into account, anyone who has an interest in design should be able to generate not just a good brand but an unforgettable one.
How we can Help
Logo design has changed dramatically over the years. Technology has greatly driven logo design by providing new ways to visualize high-quality designs that are easily accessible through the web. Our Team will understand your ideas about your brand and create the draft based on discussion before finalizing the logo.
If you are someone who wants to start creating some graphic designs but is stuck because you can’t afford the prices of the mainstream graphic designing software’s, worry not because in this blog we are going to cover 10 free-user friendly but powerful graphic design Software’s which would not only allow you to design free graphic designs and download them but also give you a ton of tools and options to choose from to arrive at your desired mental destination of a graphic design.
Now graphic design is a skill in which a person creates a visual piece of content to convey a message. And it’s really important what kind of tool or tools you utilize to create a design.
Hence here are the 10 best free graphic design softwares which are heavily used in the industry:
GIMP is one of the most well known and frequently used open-source, raster-based photo editing software. Not just that it is also incredibly user friendly and a perfect option for a beginner or even an intermediate on a budget.
In this software, the creator can even make a design from scratch and that’s a really robust and advantageous feature over the other few softwares that we are going to mention here.
The only problem with this software is that there are few bugs that you might encounter while using this software but nothing too serious that you should be concerned about.
Vectr is easily the most popular and suggested software, not by just their users but also by many professionals and hardcore graphic design freelancers. Because the learning curve of this software is low and it also comes with easy project sharing options and inbuilt ‘WordPress’ integration.
Vectr can be used for a variety of projects from designing notebook covers to T-shirt prints and from brand symbols to advertisement banners.
It smoothly runs with Linux, macOS and windows.
Now, this software is majorly used by graphic design artists like a cartoonist, concept artists, illustrators and etc. This software offers many unique features and features that are found in adobe photoshop, and because of that, there is a debate going on about ‘which is better?’.
The best feature about this software is that its user interface is customizable and hence user friendly.
Krita also includes a plethora of drawing tools, such as vanishing points, smooth shapes, layer masks, and many others.
Inkscape is a vector-based software and that too a powerful one. If you are someone who has used vector-based software before, you’ll master this software in no time.
Inkscape’s tools will help you create designs remarkably, and stand out design projects with ease and plenty of tools to choose from. And the most important aspect of Inkscape is its ability to handle heavy files with precision so you could work stress-free.
The responding time of this software can sometimes irritate you and control systems can also be improved upon, other than that it’s one of the best free software out there.
This particular is also considered to be a game-changer along with being one of the best graphic design software in the world. Illustration, UI and screen design mockups, Printed Artwork, Branding and Logo design are all ideal for a wide range of design projects in “Gravit Designer”.
Simple settings give you control over Gravit Designer behaviour without confusing you with unnecessary jargon. Also, it is available in more than 15 languages.
It also comes with a feature of cloud integration so you don’t lose your project or have a hard time sharing it with others. A little heads up because this software might come in the paid version in future.
This software is unarguably the simplest and the easiest of all the softwares that were discussed here, even a 7 year old kid can learn to use it in an hour or two and that statement was not exaggerated.
The drag and drop feature makes it a popular choice among other reputed and well known softwares, and that’s not all! Canva also provides built-in templates to choose from.
Canva is really popular among beginners and it can also be operated in your smartphone, in fact the smartphone and pc application is synced immediately after one register themselves in order to make an account.
Blender is a 3D modelling and visualisation software that is utilised in a variety of fields. This is a professional tool used to make 3D models, 3D product design, etc.
Blender is a really great tool for 3D modelling and also realistic object creation in general and the best part is that it’s a vector based software.
Hence the end product of a design would be much better when compared to an image.
Rendering of a heavy file may slow down the computer.
3D modelling, visual effects, Sculpting & Animations Skin Modifier Camera & Object Motion Tracking Allows Masking
Need Enough Knowledge to Draw Curves Cluttered Menus
Paint is a well-known and simple-to-use raster graphics editing program for Microsoft Windows that allows for basic image manipulation.
This software offers several layers, and the underlying graphic design software allows you to undo your work an endless number of times. It’s possible that most graphic designers in the twenty-first century began their careers by using Paint.
Paint can easily be used to produce special effects.
Adobe Spark is a popular graphic design software that offers users a variety of free design capabilities and tools. In minutes, you can create stunning graphics for websites and social media using this great graphic design programme.
It is not a comprehensive replacement for Adobe Illustrator, but it may be useful for novices. However, if you still want to use Adobe Illustrator’s features but don’t want to pay for a membership, you can instal and try one of the cheaper or even free Adobe Illustrator alternatives.
SVG-edit is a free design tool that does exactly what it says on the tin. It both edits and generates SVG. This is a completely free internet tool that works with the majority of browsers.
A standard set of functions exists. Create shapes, draw with a pencil, convert lines to pathways, colour, and add photos here. WMP, JPG, BMP, GIF, TIFF, and, of course, SVG are all popular online formats that can be exported.
The user interface is plain and reminds me of early 2000s drawing programmes — there is nothing exceptional about it.
The main goal of writing this article about graphic design software is to assist beginners who want to learn graphic design. However, if you are an agency looking to outsource your graphic design department, please contact us today to discuss your needs. Satva Design Studio’s team is eager to hear from you. We would be delighted to assist you in developing your brand’s graphical elements, and our design experts will narrate the storey of your brand’s connection with your target audience.
A magazine is a periodical publication. It contains articles, write-ups, images, photographs and drawings based on various areas of interest like sports, fashion, technology, business, lifestyle, health, education, etc. Vogue, Cosmopolitan, Time, People, The New Yorker are some of the all time popular magazines. In this article, we will explain 5 Designing Tips for Creative Magazine Cover.
Magazines have seen a drastic downfall in the past decade. The emergence of technology has decimated their value. There sales have been declining significantly. Then how can you keep your magazine still in business? How will you ensure that people choose your magazine from the numerous magazine stacked one top of the other in the rack? There is a popular saying, “First impression is the last impression.” So, make your first move cautiously. To put a long lasting first impression your magazine cover should stand out from others.
The magazine cover page is the star of the magazine. This is the deciding factor for people to pick up or leave a magazine. It stimulates them to make decisions. It should be unique enough to grab the attention of potential buyers. Besides being one of a kind, it must also fulfil it’s purpose. It should be able to explain the content in limited words. Plus, it should follow a theme. An excellent cover design may help to increase your reach.
A magazine cover page speaks about the brand. A glance on the cover should be enough for a person to recognise the brand it belongs to. It appeals to the new readers. Therefore, it must be captivating. Even if eyes fall on it by chance they should not be able to move their eyes away. The person should be forced to have a look further. Each edition should have something new. Along with this it should also carry the essence of the brand for people to recognise. Knowing your audience is a crucial aspect of cover page designing. Your audience must be able to feel a connection instantly.
The page must be designed keeping the interest of the consumers in mind. One must thoroughly study their competitors covers and try to excel beyond their designs. Designing a cover requires creativity and out of the box thinking. A single page takes days and days of hard work. Brands have a separate team just for cover designing.
Many of you will think what takes so much of time? It is just a single page. But this single page brings all the difference. A cover designer considers several ideas. Many samples are produced before reaching the final product. One may not get the desired results in the first attempt. Several attempts are made to get the best design.
Types of Magazine Cover for its Designing Tips
Magazine cover page designs can be broadly classified into:
Image based design
These are undoubtedly most preferable and popular of the lot. They often feature one or more images. They may be portraits of models posing, a beautiful landscape, any mouth watering dish, gadgets or so on, based on different genre.
The most vital thing is that the photos must be in congress with the magazine theme. The image should be the centre of focus of the audience.
In order to get more engagement, brands often choose famous celebrities as the model for their cover page. The charm of the celebrity is enough to attract a large part of the population. Studies have shown that cover pages with celebrities in them sell more as compared to ordinary one’s.
Illustration based design
Illustration based magazine covers have been in use since time immemorial. With not many magazines opting for this variant, the competition decreases. You are able to introduce a new concept to the audience. The audience craves for uniqueness and by illustration designs you offer them the same. Frictional characters can be created to attract more and more people. You can play with the imagination of your mind and display whatever you feel like. There is no restriction. They are easy to produce. For a small budget project, illustration is the best option out there.
Type based design
If you want powerful and inspirational words to be the hero of your cover and not get overshadowed by the images, go for type based design.
The main point to watch out in type based design are the font and the colour. Surveys have shown that people read the biggest heading first. So, the most prominent topics can be bolded for a better view. Other information may be present in different sizes for people to focus on important aspects first.
Because they are very rarely used, you can use them to bring a revolutionary change with your words of wisdom.
Concept based design
To promote an idea or to convey a message in a striking way, concept based design can be used for magazine cover pages. They are a cocktail of texts, images and illustrations. They give creative freedom to the designer. People are allured by the imagination of the designer. How an intricate thought can be put up so amazingly? This is the power of conceptualization.
A few things to pin point are don’t flow too much into the concept. Keep it a bit simple for the audience to comprehend. Although, there is no confinement. You can give some space for the viewer to visualise things in their own way. This is what makes concept based designs one of a kind.
Magazine Cover Designing Tips
The text should be in coordination with the image. Writing a few words doesn’t seem a tedious task. But indeed it is. It requires lots of time, inspiration and creative thinking skills. Don’t try to over do. Use catchy phases and call for action words. You can even question the audience. Even a minimal amount of words are enough to create a strong impact. A limited number of images should be used. One need not overwhelm the audience with plenty of images.
The text and images should merge
For a visually appealing cover design it is imperative that the image and text blends seamlessly. They should have an individual character but also compliment each other. The choice of colours and texture is crucial. You can either put the image in focus or the text. The background should be chosen such that it highlights the contents placed on it and doesn’t overlap with them.
Choose the road less travelled
Doing what others are doing is equivalent to copying them. Why would people opt for a copied magazine? There is no denial in taking inspiration but adding a personal touch is mandatory. Your magazine should have an identity of it’s own. It should be different from others. Following a pre-existing pattern may make the audience weary. People are attracted towards quirky stuff.
If one of your experiments don’t get the desired response look for other ways. There is no scope of stagnation in this business. Trying stuff, failing and moving on are the part and parcel of life. One needs to keep on upgrading with the new discoveries and use them appropriately. Try to do things differently. Despite of failure, don’t give up. Don’t get dishearten. Keep trying, remember, if you rest you rust.
Do it the traditional way
With other brands using high end technical tools, how do you expect to make a place for yourself? Don’t worry if you are a beginner and lack resources. Even if you are privileged to have all the tools, there is nothing wrong in doing things the traditional way. Pick up your paint brushes and colours. You can use natural light, mirrors for reflection, play with the shadows and angles, use shapes and geometric patterns or even go for handwritten text.
People are not used to seeing these stuff. But there is always a place deep in the heart of the audience for this. They may even get nostalgic. They get to see a different perspective. A few people are crazy for these things. It will also help you to acquire a place of your own.
Create an impact
Whatever you do, the most important is the results it fetch. Sticking to the traditional ways or choosing the advanced technology is up to you. Just go bold and make a statement. Your cover should reveal a part of you. It should represent your brand. Let the world know you exist and your opinion matters. Let people look up to you. A pen is mightier than a sword. For influencing people your words are enough. The words may be simple but the trace they leave on the minds of the people is what matters.
Designing Tips for Magazine Cover – Summary
A magazine cover is the most prominent aspect of a magazine. It demonstrates a brand, explains the true essence of a brand and brings potential consumers.
There are broadly 4 types of magazine cover designs namely Image based, Illustration based, Type based and Concept based designs. It is up to you to choose the one which best defines your style.
Keep the text and images simple yet attractive. Use space creatively. You just have an A-4 size sheet of paper to explain the entire context of the magazine at a glance. People judge your brand based on your cover design. So, pay attention towards it. There is no place for negligence. Everything needs to be done with precision. If your cover is attractive enough it will attract potential consumers and help you in gaining a reputation and build your brand. Want a demo of cover designing contact Satva Design Studio.
Every individual has an unique identity. Similarly, every business must have an exquisite identity so that people can recognise it. This identity is provided by a logo. It builds the foundation of any branding venture. The logo must perfectly define your brand and have an appealing touch.
A logo features your company’s name, embellished with colours, symbols and graphic touches to make it attractive. It is displayed on a company’s website, business card, product, social media, etc.
In this form of logo, the company’s name is displayed in a elegant manner.
A combination of abstract symbols and logotypes
A business may include both abstract symptoms and logotypes to further enhance their logo design.
Importance of a Business Logo
The logo is so small than why do companies give so much emphasis on its design? Let’s find out.
It gives the brand an identity
Each business must have an unique identification. Logo is one of the first things people notice. People will acknowledge a business from it’s logo. This is what makes the brand different from others.
It creates a visual image of your company for the consumers
The consumers don’t have a knowledge of the founder, team or the location of a brand. The only thing that makes them recognise a brand is it’s logo and the name of the brand imprinted on it.
Also, a visual image stays for longer in the minds of people.
It draws attention
People may not be able to read your brand name on an advertisement but they will surely see your logo. That’s why the logo needs to pop up.
It makes your company appear legitimate
When clients see you have a well designed logo, they surely believe your company is licit.
With so many large and small scale business operating online it has become strenuous for a common man to choose the authentic one. Logo makes things simpler. People seldom question the authenticity of your brand if you have a logo.
It makes you look more professional
All best selling companies have a logo that is known to the people. If you want to complete with them you need to follow their footsteps. If your brand doesn’t have a logo, it makes people think of you as an amateur. They may not want to work with you unless and until you unfold your skills. But a logo helps avoid this.
It enhances your brand value
Branding is all about influencing people.
Popular brands like Adidas, puma, Apple, Samsung, Victoria secret, H&M, L’Oréal, Himalaya Herbals, American Tourister, Big basket etc., have set a benchmark with their logos. People blindly buy their products just because of the logo.
It helps communicates with the people
A logo can help consumers find out about the services you deliver.
For example, a shopping brand may have a logo with a clothing item. A stationary brand can make any of the stationary items a part of their logo. Grocery suppliers have images of vegetables and fruits in their logo. Tech service providers have various gadgets incorporated in the logo.
Logo helps clients in understanding who you are. Potential consumers can then make out how your services can benefit them.
People who have no prior knowledge about your business can form opinions from the logo.
Clients who have not wet worked with you can make an estimate about your experience. They can learn your work ethics. Logo also helps spread awareness about your working style.
If the logo is messy, people may question your work. They will not be able to lay complete trust on you.
It helps avoid competition
There are thousands of business supplying the same products. What makes you different?
Many brands have very similar names. Consumers may not be able to distinguish between them.
They may also not be able to remember complicated terms. But they will surely remember your logo. People, generally forget the name of your company but they can identify you with the logo.
It helps to broaden your reach
A logo is the symbolic representation of your firm. You publicize your brand with the help of your logo. It invites new customers towards your product.
The more popular your logo, more people will recognise it. You can use it in newspapers, magazines, advertisements and social media to expand your domains.
It forms the basis for executing marketing strategies
A consumer will know whether the product belongs to a certain brand from it’s logo. Therefore, it is ought most important for all your products to carry your logo.
The logo must be placed so that it is properly visible. It should also be placed on the packaging to ensure the consumer recognises your brand as soon as they see the product.
Your product, its packaging any promotional material, giveaways, your building, workspace, furniture even your company’s stationary supplies will have the logo embossed on them.
How to get it designed?
There are several ways in which one can get a logo designed for their brand. They are as follows-
The brand can self-design
Self designing a logo will help in avoiding the expenditure of hiring a logo designer. You can put all your thought and imagination and design whatever you want. By self designing, you get exactly what you desired of.
Hire good designer
Remember that a logo is the identity of your brand. It should last you forever. Hence, it’s quality should not be compromised. So, it is highly recommended that one opts for a logo designer. There are several freelancers who can design a logo at an affordable price.
Assign task to a graphic designer
They are professionals and can guide you in the process. They have immense knowledge of how things work. They know which colours to use, how to blend them and which font will suit your brand name. This makes things much easy. They understand your temperament and deliver accordingly. They also know the latest trends and requirements of the market. All this will contribute towards a perfectly designed logo, which stands out in the market.
Tips to Make Your Logo Appealing
People form their first option about your enterprise from the logo. Therefore, it better be good. Otherwise, you will loose on many potential buyers even before they approach you.
We live in a world full of colours. Nobody likes dull colours. The choice of colour for your logo is vital. Some monochromatic logos look on point while others don’t. Putting too many colours and creating a ugly mess is also not preferred. Hence, one needs to be very careful with the choice of colour.
The tone of the logo is a game changer. It should be bright enough to draw attention and light enough not to make a person walk away.
The next and the most peremptory aspect of a logo is the font. You can have your brand name on the logo if it is small. If your brand name is lengthy you can put a few initials on the logo. Make sure your brand name or initials are visible properly.
A few logos have such horrible font that people can’t even read the alphabets. Why would a person try to get in touch with a brand who’s name he can’t understand?
There is no sense in having your brand name on the logo if people can’t even make out what it is. It also dissipates your brand reputation.
The symbol or image used should be associated with your product. If you want people to foresight your work, the logo should do it. It should speak on your behalf. It should distinctly define what you are trying to convey.
The logo should not resemble something else.
Most of us must be well aware about the controversy Myntra faced. For those of you who are unaware let me elaborate. Myntra is a fashion brand. An activist thought that Myntras logo was offensive towards women. Because of this Myntra had to change it’s logo.
If you want to stay away from controversies, do thorough research before finalizing your logo. People’s mind have got creative, they imagine things differently. So, avoid such misfortunes.
Try to be unique but not weird. In order to do things differently, people often make things eerie. There is a very fine line between idiosyncrasy and being uncanny. One needs to define there boundaries distinctly. Be one of a kind and admirable. The logo should be simple yet elegant.
At last, logo is significant but it is not everything. Logo is just a contributing factor towards achieving something big. It can definitely help create an identity about your enterprise but you are known for your work.
The quality of your products and your approach towards the consumers is what makes the difference.
It’s a competitive world out there, and making a good first impression is critical to communicating your goals and building relationships with potential clients. Satva Design Studio graphic designing services will put you ahead of your competitors.