A study shows that out of the failed startups, 42% failed because of no market need for their product/service.
2021 has been a whimsically ride for all the businesses out there. Many business were hit severely by the pandemic. Some were even forced to shut down. Those survived were because they moulded themselves according to the current scenario. Advertisements, holdings, prints, pamphlets, coupons are some of the traditional methods of marketing. Their reach is confined. Digital marketing is not restricted to any area. It has international reach. Your business will be visible to people round the globe.
With the world going digital, why shouldn’t you? The market demands flexibility. The rigid ones break in the storm but the flexible ones bend and save themselves. Sticking to old practices is good but choosing not to change is not. One needs to adapt with the surroundings in order to survive. Be not afraid of going slow, be afraid of standing still or even worse, falling down.
What is Digital Marketing?
Digital marketing is creating and delivering relevant and quality content on social media to attract potential customers. It is also referred to as e-marketing or social media marketing. Digital marketing involves the management of marketing campaigns.
How to go Digital?
Different tactics, tools and platforms that can be used for digital marketing are enlisted below
- Websites allows business to build relationships with potential consumers. They allow to establish virtual companies which can operate online.
- Blogs : One needs to put together their thoughts and ideas in a way that are easy to digest for the audience and appeal to the audience. Blogging is the most pocket friendly way of promotion.
- Social media posts : The simplest way of digital marketing is posting on various social media platforms. By consistently posting, a brand ensures that it gets recognized in the market and drives consumers.
- Businesses have many stuff to focus on. This may put marketing in denial. To be able to concentrate on the core parts of your business and also pay heed to marketing, it is essential that business outsource online marketing services. Satva Design Studio is among the best digital marketing service providers in India.
- If you have been avoiding digital marketing just because you are not aware of it’s functioning. Or you are anxious about how the audience will react. You can consult the professionals. Once you get the hang of it things will become serene. If you are looking for Marketing consulting services request for a demo today.
Importance of social media marketing in 2021
Digital marketing is highly essential to raise awareness about your resource and promote your company. If a brand is at it’s initial stage, raising awareness is a task. Building trust among the audience and convincing them to join you is also formidable. Digital marketing is the way out for this. When audience consistently gets their eyes on your brand, there is a high chance that they may consider approaching you.
Digital marketing will form the core of your business expansion. It will increase your success rate and market visibility. The audience available online is much more than local population. Digital marketing drives traffic. Digital marketing has also proven to be effective in influencing the market, its demands and needs.
It increases accessibility. Many people don’t live in close proximity of your company. It is not possible for then to visit you personally. People may have heard of you but they don’t know where to approach you. Then their first approach is to search for you online. If you are not present there, they may not be able to find you. Then how will they reach you? If you are present on digital platforms, it becomes easier for the audience to approach you. They may understand who you are and what you do.
What are your specialties? They can get the reviews and make immediate decisions.
It also helps connect with your target audience. There is one on one interaction with the audience. It may help you learn about their problems and find proper solutions. You may also find out your drawbacks and work on improving them. Interaction with the prospects helps you in getting an instant feed back about the quality of your product or services. It helps in building consumer loyalty.
Digital marketing show measurable results. You can track the audience response at any time and can get your report card instantly. Your competitors are your biggest teachers. Learn from their mistakes. Take inspiration from their work. If they have bloomed because of digital marketing even you can.
With the restrictions the pandemic brought people are not able to move out and look for services. People may have heard of you but they don’t know where to approach you. If people don’t find you online, they will forget about you. Nowadays, nothing is exclusive. There are many other businesses delivering the same services. They may choose any of them. 2021 is an all new era. With so many restrictions and businesses collapsing, it is essential that you keep going on. With more and more people seeking for goods online, your presence can help you get going.
Digital marketing is cost- effective. Besides other investments, advertisements are one of the biggest expenses a company has to bear. Just for hiring a celebrity and making them the face of your brand may cost you a huge amount. Big brands have the resources to do this. But what about beginners?
Even with better quality products, beginners and small labels struggle to make a place in the market. With limited budgets, they are not able to spare a lot on promotion. Therefore, digital marketing is a savior for them. Even big banners can improve profits by cutting costs in advertising by the aid of digital marketing.
The following strategies can be followed by a business to become cohesive-
Look from a new perspective.
To be different may prove to be difficult but opting to enter in a business is itself a big risk. One should not be afraid to explore new paths. Being unique and maintaining individuality is a plus point for every business. People like different. An unoccupied territory is easier to capture. Similarly, a platform where other competitors have not reached can prove to drive a wider traffic.
Enlarge your domain.
Opportunities are everywhere, one needs to have the eye to look for it. Never resist from learning new stuff. There is nothing like too much knowledge. A person needs to keep on learning. Never settle for what you already know. In this way a business can simultaneously discover new ideas. Working with people who embrace learning creates a positive work environment.
All this can be challenging but what fun is business without challenges? Challenges strengthen your firm and makes your team more and more determined. Working on new ideas and in alien land can be difficult but nothing is impossible. The knowledge and experience gained is most valuable. Ultimately things will get familiar and then sky is the limit.
Know your target audience.
By operating and promoting your product on several platforms one can engage with a wide range of audience and get to know the preference of their potential consumers. Knowing what the masses demand brings you an advanced over others.
Everything you needed to know about Digital Marketing
Skipping from digital marketing is not at all a wise advice. There is no reason one should avoid it. It is cost effective and helps in attaining a global reach. If your competitors are already digital, you should not procrastinate in doing so.
One thing you should keep in mind is that your brands reputation is at stake the moment you go online. You are on a public platform. Your presence will be the determining factor for people to judge. So, be very careful of your words and actions.
Above all encourage yourself and your team your be motivated and enthusiastic. Always remember failure is the stepping stone to success. A person never fails, he/ she just finds methods that do not work for them. Keep learning from your mistakes. If one platform doesn’t bring results may be it is not fit for your service. Switch to something more productive. If a particular strategy failed, don’t get dishearten. Giving up is not an option. Think of other means. With digital marketing, the possibilities are endless. If a particular platform fails to meet up to your expectations or fulfil your requirements you can always switch to others. There is nothing to loose but only to gain.
If you haven’t started digital marketing yet, this is the best time for you to go online. Better late than sorry. Instead of brooding on your past mistakes, think of ways of improving. Many newly launched businesses have seen a drastic transformation just because of digital marketing. They have succeeded in gaining a reputation in a very short period of time. Now they are the first and most preferred choice of people. Adaptability helps a business increase it’s reach. As client needs vary it is crucial for a business to market in different ways.
Just as a flower needs a certain type of environment to blossom, a brand nowadays needs a good online reputation to flourish. Building a reputation in the market takes years and spoiling it takes just a few seconds. With a large sum of marketing going online, it is crucial for a brand to maintain it’s online reputation as much it looks after it’s offline reputation. Only a decade ago, public relations and online reputation management seemed to be concerns of large corporations and celebrity personas. And it appeared that smaller brands didn’t care; their brand perception was a one-way street with little room for feedback from customers.
People are much more influenced by the online presence of a brand than we think. Mostly consumers connect with a brand through some or the other online platform. They are completely unaware of the physical presence of the brand. Therefore, what opinion they form about a brand entirely depends on the brands online profile.
The images a brand posts, the stories that are displayed on the brands feeds, the type of videos a brand displays, the products and services it promotes online, the content a brand offers all contribute towards developing a mind-set about the brand on the consumers end.
Building a reputation is difficult but spoiling it has become even easier online. Just a single bad review is enough to spoil the hard earned loyalty and respect.
So, following are listed a few ways a brand can look into to maintain it’s online reputation.
Enable seamless functioning for online reputation
Whether you operated through a website or an app, ensure that it is user friendly. Everyone wants a hassel free experience. People will not look back if their experience was not up to the mark.
Keep an eye on what is being delivered to the public.
Monitoring each and every step is important. A single misunderstanding or miscommunication is enough to ruin things completely. A dedicated team of observant professionals is needed to take care of such things.
Appoint a team to monitor online presence
This may seem wasteful at first but as a brand grows online it needs a dedicated team to monitor what’s being published online. It needs to take care of whatever is going on in the social media related to the brand. All these efforts collectively adds up in savings the brand from any mishaps and also helps a lot in its growth.
Never hesitate to ask for reviews
Audience reviews help to find your drawbacks. Why hire professionals to locate loopholes when the audience does the job for free. Take full advantage of this. Reviews help to tackle problems and find alternatives or innovative solutions. Really they can prove to be of great help.
Audience interaction is the key for online reputation
A brand with a greater audience interaction shows better results compared to others. If audience feels attached to the brand and are received warmly they will surely love to work with you again and again. They will speak praises about your brand and understand your situation better.
Respond to queries
Queries are infinite. Whatever you mention even with utter clarity is never enough. Something will be left unanswered. Different people have different problems and all of them need to be addressed on time. Delaying or ignoring will cause more harm to your brand reputation.
Authenticity is vital while building online reputation
People expected a brand to be transparent. Revealing everything is not advisable but at least the things that are of consumers concerns should be displayed openly. This will help build trust among the consumers.
Maintain your standard
A renowned brand is expected to perform in a certain way and keep up to the expectations of the people. Once a standard is set it is ought most necessary to look up to it and even make it better. Any downfall will make the audience decimate your brand.
Be unique in your online reputation strategies
What makes your brand stand out from the crowd? Ask your self this question again and again.
There are thousands of brands out there. Why should people choose you? The same content is everywhere. All brands focus on a particular agenda. Audience gets bored of this. But if someone comes up with something new every one gets attracted. All the attention is drawn towards that.
Try to attain perfection
People die for perfection. They want everything to be perfect. Every small detail counts. Don’t leave a single fault for people to point out. I know this seems difficult but at least try. Even by trying you will be able to do far better than your competitors. Hence, strive harder and harder to attain perfection.
Online platforms demands consistency. You disappear for a few days, the world forgets you. No one will come asking for you if you will not knock at their doors. This is how the competitive world works and we need to adept to this.
Be creative and attractive
Of course this is must. Technology has advanced so much that simple is not enough. People demand more. Constantly changing and coming up with new ideas is the need of the hour. Remember to keep things elegant and attractive. Don’t over do or try to achieve more and more. Take a single step at a time.
Understand Audience Before Starting Online Reputation Management
If you don’t even know the people you are supposed to deal with how can you expect to impress them? Knowing your target audience is a part of building your brand reputation. You need to function according to the desires of your audience and not according to your will. You need to know what the audience wants and what makes them happy and contented.
Keep Note of Your Online Presence
Once words go out they can not be taken back. Each and every step of yours can be traced online. Nothing is incognito. Where you go you leave your digital footprints. You leave solid proof of your doings. So, be very careful because a few words can make or break your reputation.
Take Criticism in Positive Way to Build Strong Online Reputation
Howsoever good you do it is never enough. People will never be satisfied. They will find faults with something or the other. Getting frustrated is never a solution and it never will be. You need to accept criticism with a positive attitude. One also need to learn to ignore any negative criticism. There are people who don’t want to see a brand prosper due to professional or personal motives. One need not care about such sadists and focus only on building the brand.
To avoid any potential issues, we recommended you our comprehensive consultation services on Online Reputation Management for businesses of any size and industry, designed to assist digital marketing professionals in discovering effective ways to manage their brand’s online reputation.