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5 Reasons to Outsource Marketing

In the words of Ryan Khan, Founder of The Hired Group, “Master your strengths, outsource your weaknesses.”.

Do you want to grow and scale your business? If so, then outsourcing might be the solution to do that. With the rise of the internet and technology has made it possible to quickly access the skills and resources that you need to grow and scale your business.

Outsourcing gives you instant access to the resources that you need. If you need a web developer, it might take weeks to hire one, but with outsourcing you can get one today! Another component that has given edge to outsourcing and why it has been growing so rapidly is the cost.

Marketing Outsourcing

Now let us understand what outsourcing is all about, which companies should outsource, why companies should outsource and the results of outsourcing marketing.

What is Outsourcing all about?

The term outsourcing was coined from phrase outside resourcing. In layman terms, outsourcing means hiring people or obtain resources from outside to get the work done. It is an agreement between companies in which services or job functions are exchanged to basically help firms become more competent and innovative. It generally alleviates the shortage of skills or expertise in the domain for which outsourcing was done.  

Some common outsourcing activities include HR management, research, facilities management, supply chain management, accounting, customer support and service, marketing, content writing, engineering, and legal documentation.

Outsourcing entirely depends on what are the business requirements, how much money are they ready to invest, and how time bound the requirement is!

Chairman of Wipro Limited, Azim Premji said that “The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.”

Outsourcing is all about “Do what you do best and outsource the rest“.

Why do businesses outsource?

Companies outsource, generally, to cut costs, to save time, or to focus on more critical operations, to increase efficiency, to accommodate variable capacity, and to innovate. The other reason for outsourcing could be that businesses do not have the required expertise, or resources to stay put. For instance, when a small firm decides not to retain the in-house accountant and instead chooses a third party for book-keeping, that’s outsourcing.

In words of Michael Corbett, Chairman of the IAOP,  “Challenges create opportunities. Outsourcing service providers are very aggressively examining their products and services to create greater value and increase market share in these times. Companies are recognizing they need to use this as an opportunity to strengthen relationships with their partners because each one of those partners will make them a better company.”

What is Outsourcing Marketing?

When an organization’s marketing functions are handed over to an outside firm that’s outsource marketing. A third-party marketing partner may handle operational front or strategic front or both, depending on the business requirement. Also, marketing can be outsourced on different degrees from outsourcing every function to handling everything in-house. For example, designing of websites is very often outsourced. The reason being that firms generally do not have expertise to build complex websites.

When should you consider outsourcing your marketing?

As marketing is a critical area to invest to grow a business—yet companies struggle to do so. There are several reasons apart from money and expertise that businesses look forward to outsourcing marketing. Outsourcing marketing helps businesses see a bigger picture with clarity because an outsider brings in fresh ideas and help in levelling up. 

Even if one marketing function is outsourced to a third party, it can result in many benefits. Ranging from reduced overhead expenses to ramp up the marketing efforts, to gaining access to the latest tricks, tools, skills, and industry expertise. 

Outsourcing provides expertise not only in —website development, Search Engine Marketing, online advertising, social media, Search Engine Optimization, and video production but various other disciplines. 

Here are 5 ways organizations benefit by outsourcing marketing:

Reduce bandwidth issues 

Be it a startup, a small-scale business or a large corporation, marketing roles have many layers, multiple responsibilities. Responsibilities not just related to marketing but others too. And when there are so many things on one platter, how do you expect to come up with new strategies or ideas? Outsourcing team works along with the businesses to create a strategy based on goals and executes the plan without interrupting the day-to-day life at work. 

Keeping Resources Focused

With an agency, businesses can spend less time on marketing activities and more time on growing the business, allowing employees to work more productively. For instance, a product launch needs a unique strategy whereas a trade show will have separate set of requirements. When a third party comes into picture who holds the experience of marketing and executing plans successfully, businesses can easily shift their focus on other important things such as running the show instead of being worked up by pitching in ideas. 

Outsourced marketing is less expensive

An in-house marketing team is expensive because you need to start from scratch. From hiring to training and recruitment, it is tedious to find the right fit as per the company’s requirement. With outsourcing, businesses get access to experienced specialists with high-quality skills without paying for the hiring or the training. Using the expertise and tools, the third-party teams can think out of the box when under a business custom situation, act proactively to maintain the productivity rate. Also, since the third-party resources are skilled, they produce better outcomes.

Increased competitiveness

An outsourced agency, who is up to date with tips and tricks and trends, provide not only with data to track the success of the efforts they had put in but also recommend ways to maximize on the positive results. They are accountable for the results as they look towards the big picture and provide suggestions for improvements that not only help the company function smoothly but also generate revenue. Outsourcing is an investment and not an expense, an investment that will reap benefits in the future.

Outsider perspective brings clarity

“You don’t know what you don’t know,” and that’s when outsourcing comes into picture. An outsider brings fresh perspectives outside the scope of in-house team. Bringing in external resources opens doors to new, creative ideas from a team of unbiased experts. A key benefit of partnering is that businesses can leverage different marketing capabilities of the outsourced team and ramp up to meet the businesses that are flourishing. 

Outsourcing should be viewed as tool that will help in increasing the productivity of the company and thereby helping the company flourish under the skills of the third-party.

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew, Former Prime Minister of Singapore.

Hopefully that gave you an insight about outsourcing and might have sparked a curiosity to know more about it by reaching to us.

OTT Platforms

OTT Platforms and Their Working

Binge watching and snacking late at night has become a part of our lifestyles. Watching our favourite web series, show or movie is the best way of rejuvenation. We all watch web series on YouTube, Netflix, Amazon prime, Voot, Hotstar, ALT Balaji, MX player, etc. We chat on Whatsapp, Facebook messenger or some other platforms. These platforms are called OTT platforms.

OTT platforms are drastically replacing  television and movie theatres. May be they are therefore, called “Over The Top”. OTT is any streaming platform that delivers content online. Basically it’s just like any other app. 

Many serial and movies are released exclusively on OTT because of their popularity and the convenience they offer to the audience.

Different types of services OTT provides

  1. Videos

There are various options like vlogs, documentaries, styling videos, cooking tutorials, etc.

  1. Audio

Spotify is a popular OTT platform providing music and podcast services. Audiobooks are another example of this category.

  1. Communication

Who hasn’t used WhatsApp or Facebook messenger? They are some popular OTT messaging platforms.

Various OTT platforms

  • YouTube, Netflix, Amazon prime, Voot, Hotstar,  ALT Balaji, MX player, and several others provide video streaming services online.
  • Apps like Facebook messenger, WeChat, Skype, WhatsApp allow communication.
  • Audio services like music and podcasts are provided by Spotify Gaana, Jio Saavn, Amazon Prime Music, YouTube Music,  Wynk Music and many more, the list is endless.
OTT platforms types

Pros of OTT Platforms Over Traditional Forms

How many of you left watching television? Or how many of you just use it for viewing OTT platforms and not the actual channels.

After the revolution in  TV cable supplies, people had to pay per channel. Why pay for a few channels when you can get unlimited fun at lesser price?

With the advent of the Covid-19 pandemic, importance of OTT platforms have increased several folds. 

  • The old and boring television shows are being replaced by web series. Web series don’t last forever like the daily soaps. They are therefore, easy to finish watching in short time. Then one can move to other web series. It saves time and maintains connectivity. 
  • Unlike the TV shows, they are accessible at any time. You are not bonded to a particular time. You can watch them at your ease. One can also skip when they have other commitments. You won’t miss on any new reveals.
  • Serials often end with a mystery. If you are a person who can’t wait till the next day for the secret to be revealed OTT is for you. You need not wait for a new episode daily. You can watch the entire series at once. Or split it into parts as per your choice. There is no compulsion.
  • A television show lasts for about half an hour. But it’s actual play time is just about twenty minutes. The rest of the time is filled with advertisements. These advertisements are so damn irritating. Most of us just keep switching channels between adds. OTT platforms have very few number of advertisements which saves your time and helps avoid boredom. Several of them cam ne skipped as well.
  • Movies and television shows often stretch on things unnecessarily. There are effects, music, and parts you may find irrelevant. You just keep changing the channel go back to check whether it is over or not. There is no option of forwarding or skipping. But not with OTT. You can skip any part you find boring and save your precious time.
  • If you want to watch a movie again you will have to buy the tickets again. Or wait for it’s television premier. For watching a TV serial again you have to wait for it’s repeat telecast. There may be none. Or you may have to monitor the time when it is repeated and be present at that particular time only. Besides, even if want to watch a particular part of the show, you would have to go through it entirely. OTT has solves this problem. You can just move to your favourite part and enjoy. If you are fond of 1 character and want to adore their scene you can do so.
  • Went to a theatre and it was houseful? Couldn’t even get the tickets for the next show? All your excitement went in vain. One has to book tickets beforehand, then travel to the theatre, in order to watch a 2 and a half hour movie. Taking the interval and travel in account it may cost you double the time of the movie.

Going to a movie theatre almost seems impossible in the current scenario. The theatres are not opening anytime soon. Even if they do, there is a high degree of risk involved. With so many people crowding in one place, it is not at all advised to visit a theatre now.

OTT platforms have various movies which you can watch at the ease of your house. Many movies have started realising on OTT platforms itself. As soon as a movie releases it is at your door step. So, lay comfortably in your cosy couch, grab some snacks and have fun.

  • It has variety of content. Raging from movies, daily soaps, travel tails, fitness videos, educational lectures, vlogs, web series, challenges, songs, fashion videos, lifestyle videos, cooking video’s, informative content, communication, learning videos, tutorials, technical knowledge, and what not. You name it and you have it. 

Unlike television or movies, the content is not limited. You can explore things from all over the world without spending much.

  • OTT doesn’t limit to just entertainment. There is an ocean full of stuff waiting for you to dive in. Have fun along with learning and improving skills.
  • They offer flexibility of usage. This means they can be used on several devices like laptop, television, mobile phones, personal computers, etc.
  • OTT is cost effective. Monthly television bill and theatre tickets may cost a lot. We all have internet connections at our homes. Many OTT platforms just require internet connection. If you want premium membership you have to pay a tiny-miny amount. The memberships starts from just a few hundred Rupees. It doesn’t even cost a dime.

Cons

  • One of the major disadvantage associated with OTT is that there are overwhelming amount of options. One gets bewildered about where to start with. There is no limit. You can go on and on. Videos come one after the other automatically. 

In order to solve the mystery, find what happens at the end, you keep going on and on. There is no break. 

  • Many of the children don’t want to do any physical work. They just sit in a corner and isolate themselves. The generation gap between parents and children is growing more and more.
  • Lack of  proper censorship is a topic of debate. Television and movies are censored, i.e. the content displayed is validated by an authority. This ensures no obscene activity is conducted.

Although, in 2021 government of India laid down certain rules and regulations for OTT platforms but it is not enough. Whatever they feel like can be exhibited. Many derogatory terms and offensive words are used. For naive children there is a serious danger. They learn from what they see. At an early age they become aware of things they should be. These things influence their personality in several ways, be  it good or bad. There is on one to monitor the contents they are getting exposed to. 

  • It is harmful for the health as well. People give up on there sleep just to finish a series. Long hours of continuous watching a screen distorts our vision. Several children are forced to wear specs at an early age.
  • Your eyes are tired but your mind isn’t. It wants more and more. This greed hampers with your routine. Once you start you are not able to stop. A lot of self control is needed, which most of us lack. 

How Does OTT Platforms Work?

OTT platforms are nothing but applications. They are developed in the same way as other apps. Apps stands for applications. They are computer software designed to perform various functions. OTT’s are created for streaming pre-recorded files stored on a survey over the internet. 

For a person to access any OTT platforms an internet connection is mandatory. Along with this any of the devices like mobile phone, laptop, television or a desktop is required. 

Whenever a person wants to perform a particular task, a request is sent via the server and the output is delivered.

These platforms earn money by advertisements. You must have noticed adds appearing on these platforms. This is the source of income for OTT platforms.

Summary

OTT platforms are apps that provide services like video streaming, communication, etc. There are many OTT platforms delivering audio, video and messaging services. With so many advantages more and more people are opting for them instead of the old school forms of entertainment. But nothing is perfect in this world. Things have imperfections. Even these platforms comes with a few drawbacks. One needs to watch out for them. Parents need to monitor their wards and prevent them from accessing unwanted things.

Because of the high demand, business are preferring OTT platforms over others. If you want to develop your OTT app contact Satva Design Studio