SEO for Beginners: Rank #1 In Google in 2021 – 2022

Today’s Blog. I’m going to show you exactly how to rank on the first page of Google step by step. In fact, I use this exact formula to rank on the first page of Google for competitive keywords, like link building tools, links, and SEO checklist. I’m Brian Dean, the founder of Backlinko the place where marketers turn for higher rankings and more traffic. And if you want to rank number one in Google, you’ll love the actionable steps in this blog. Keep watching. I have a confession to make. I used to hate SEO. That’s mostly because my first website wouldn’t rank. No matter what I did, it was super frustrating. I hate USCO and to make matters worse. I was falling all the advice that I read from so-called SEO experts create great content, add keywords to your page, make sure that your site loads fast. Yeah. That stuff can help a little, but it’s not going to rocket your site to the top of Google’s first page.

And when I realized that I decided to run lots of SEO experiments, I tested title tags, backlinks, anchor, text, internal links, and more. And over the years, I started to put the pieces together flash forward to today. And I ranked number one in Google for tons of competitive keywords, like no follow links and success magazine recently called me the world’s foremost expert on search engine optimization. Okay. Enough bragging. Now it’s time for me to reveal the process that you can use to rank on the first page of Google step by step. So let’s kick things off with step number one, find three keywords. So your first step is to find three keywords. These are keywords that you’ll create content around in the next step. And here’s exactly how to find great low competition keywords. First head over to answer the public. This free tool finds questions that people ask on forums, blogs and on social media.

And it turns those questions into awesome keywords. The best part, the keywords that you get from answer the public are usually long tail keywords in case you haven’t heard of them before long tail keywords are just keywords that are long and very specific. For example, a keyword like keto diet is a short tail keyword, but keto diet breakfast recipes is a long tail keyword, even though not a lot of people tend to search for long tail keywords. They’re also not super competitive, which makes them perfect keywords to go after if you’re just starting out another great way to find keywords is believe it or not Reddit, just head over to a sub Reddit where your target audience hangs out and take a look at the topics that people are talking about. You can even pop these topics into answer the public, to find long tail versions of these topics.

Finally, head over to exploding This is another free tool that bubbles up trending topics and industries like tech health, fashion marketing, and more. And because these topics are relatively new to keywords that people use to find information on them. Aren’t usually that competitive. So once you have at least three keywords ready to go, it’s time for step number two, create epic content. So I recently teamed up with BuzzSumo to analyze 912 million articles. And one of our most surprising findings was that most content on the web doesn’t get shared or linked to. In fact, we found that 94% of all articles online have zero links, zero. And there’s a simple reason for that. Most of the content that people publish isn’t that great. And if it’s not great, it’s going to get lost among the millions of blog posts, tweets, YouTube vlogs, and Twitch streams that come out every day.

So for your content to stand standout, it can’t just be good or even great for your content to be something that someone else would want to actually link to. It needs to be epic. Now there’s no formula for creating epic content or else everyone would do it, but there are a few things you can do to increase the odds that people will share. And more importantly, link to your content. First, you want to publish content that’s long and in depth, the bus Sumo study that I mentioned earlier, uncovered a little interesting nugget and that nugget was that longer content gets more links than short content. Specifically long form content gets an average of 77% more backlinks than short content. Does this mean that publishing longer content will automatically bring in thousands of links? Of course not, but publishing in depth content that does cover an entire topic in depth can increase the odds that people link to you.

For example, this post from my blog is 4,700 words long. And because this post has everything there is to know about link building and one place over a thousand different sites have linked to it. Next, you want to add a hook to your content. A hook is something that would make a blogger or journalist want to link to your content. Your hook can be a stat, a case study example, a unique strategy, a rare interview, a tool or widget, or even a visualization, basically anything that makes someone else say, wow, I need to link to this can work. For example, a few years ago, I published this case study of how I increased my blogs conversion rate. The hook in this case was a specific case study that people could reference. I also wrote about unique strategy in that case study called the content upgrade, which was another hook.

And because my page wasn’t just high quality content, but included several hooks. Lots of people have linked to that post. Now that your epic content is ready to go. It’s time for step number three, keyword, optimize your content on page. SEO has changed a lot over the last few years, back in the day, keyword optimization was all about stuffing your page with keywords, but that doesn’t really work anymore. Instead, the goal of on-page SEO today is to give Google context about what your page is all about. Yes, you still want to use keywords on your page, but you also need to help Google understand your pages overall topic. Here’s how to do it. Your first step is to include your target keyword and a few important places on your page. That way Google can understand that your page is about that specific term. Specifically, you want to add your keyword to these areas of your page.

Next it’s time to give Google more context about your page and the best way to do that. LSI keywords, LSI keywords are words and phrases that are closely related to your target. Keyword. Put another way they’re terms that tend to show up next to your keyword around the web. For example, if your target keyword was fresh, prince LSI keywords would be terms like this. And when Google sees these LSI keywords on your page, it makes them say where confident that this page is actually about that topic. You can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results. The bold suggested keywords here usually make great LSI keywords. Then sprinkle in a few of these LSI keywords on your page. And you’re good to go with that. Let’s dive right into step number four, optimize your content for users.

Back in the day, Google would rank pages based almost a hundred percent on who had the most backlinks. Yes, backlinks are still important and I’ll show you exactly how to build back links in the next step, but to rank in Google today, backlinks aren’t enough. Your content also needs to be optimized for users. That’s because Google pays very close attention to how people interact with your site in the search results. And if they notice that people are clicking on your site and then quickly heading back to Google, they’ll downright you barring next. But if they see users sticking on your page, that’s a sign that you’re giving Google searchers what they want. This is awesome. And you’ll usually get a rankings boost with that. Here’s exactly how to optimize your content for users. So they stay on your page first structure, your content. So people start getting actionable info ASAP.

In other words, you don’t want to start your post off with a long explanation about why the topic is important. That’s only going to make people bounce. Instead, use a short intro, then get right into the steps, tips, recipes, workout plans, or whatever you’re going to cover in your posts. For example, in this post, from my blog, I don’t get into a long backstory about why SEO is important. Instead I have a brief five line intro, then it’s time for the first strategy next, make sure that your contents design is on point studies show that people largely judge your site based on design first and content. Second. So if your site looks like this, you can expect a really high bounce rate. Now that doesn’t mean that your site needs to win any design awards or look fancy. In fact, in my experience, a simple design tends to work best.

For example, if you look at post there’s nothing for moly fancy about it, but it does have a clean design that makes it easy to read and skim, which leads us to our last step. Step number five, build backlinks are backlinks still important for SEO? Yeah. In fact, Perficient digital has been tracking the importance of backlinks over the last three years and they found that links are basically just as important today as they were, since they first started tracking them. And if you follow the steps so far by creating epic content, optimizing it for users and adding hooks, you already have a strong foundation for building backlinks. It’s just a matter of getting your content out there to actually build those links and the best way to do that broken link building. In fact, I used broken link building to get this link from a super authoritative website.

Here’s how it works. First, find a broken link on a page that you want to get a link from. I personally use the helpful check my lace extension for Google Chrome, which is free. It automatically crawls all of the links on a page and IDs broken links. Next, you want to find a post on your site that will make a good replacement for the dead link. For example, I recently found a broken link on this page. And after looking through my site, I found this post. That would be a pretty good replacement. Now it’s not a one-to-one match to what the person linked to, but it’s close enough. Finally, reach out to the person that runs that site and ask them to swap out the dead link for a link to your content. Now, for this process, you can definitely work with the email script as you send these out, but I definitely don’t recommend sending out the same generic email to 100 different people.

In fact, an outreach study that I recently did with pitch box found that personalized emails got 32% more replies than emails that use the same exact pitch. For everybody. For example, you can see that this broken link building email that I recently sent out is super personalized. Now, before we close out this SEO tutorial, I want to show you a quick bonus. Step use unique images can using stock photos on your site, hurt your Google rankings. As it turns out, they might. The folks that reboot online recently ran an interesting experiment. They created 10 brand new websites, all optimized around a keyword that they made up for the experiments on five of the sites, they used five stock photos that were already used on a bunch of other websites. And for the other five, they actually took their own images. That way they were a hundred percent unique.

So what did they find? They discovered that the five websites that had unique images, which are the green lines in this chart, you see here outranked the sites that didn’t use unique images, which other red lines from the chart. So what’s the bottom line. Whenever you can try to use unique images in your content, these can be pictures that you take with your phone or illustrations you make in Photoshop or screenshots that you take yourself. As this study showed unique images seem to have a direct impact on rankings. Did he learn something new from today’s blog? If so, make sure to subscribe to my YouTube channel right now, just clicking the subscribe button below this blog. Also, if you want exclusive SEO techniques that I only share with subscribers, head over to and hop on the newsletter. It’s free. Now I want to turn it over to you, which technique for today’s blog are you going to try first? Are you going to try broken link building or are you going to try adding unique images to your page? Let me know by leaving a comment below right now, now from a pro the hook here, did I hurt you, but you also need to, I think it’s a, yeah, that was like an action movie on.

Oracle Cloud or AWS: Which to choose!

We have all heard of both Oracle Cloud and Amazon Web Services and the very next question that arises is which one is better? Which one to choose? Whereas Oracle has the strength of a complete cloud stack and has superior performance, AWS offers infrastructure, the richest suite of public cloud. So, lets start with the basics and then understand which one between Oracle Cloud and Amazon Web Services is better.

What is cloud?

“Cloud” is an ecosystem of global network of servers that have different software and databases running on them all the time. These servers, generally, store data, run applications, deliver content, or can also be used to stream videos, mails etc.  Instead of being hooked on a local or personal computer for all the files and the data, cloud lets anyone access anything from anywhere around the world at any point of time. That’s the reason, one can login into social media from any device even when the phone breaks making it easier for the companies that function internationally, providing access of all the data to the employees around the world.

What is cloud computing?

Cloud computing the technology that makes cloud work. It is the delivery of several computing services such as networking, intelligence, and analytics over the internet or cloud. It works on a technology known as virtualization which creates a simulation of a ‘virtual’ workstation. This virtual workstation lets you access data and apps on your local desktop, from anywhere around the world at any point in time. It helps you lower the cost and effort of purchasing, installing, configuring and all other basics that are required when a new business is set up. It improves the agility as enterprises can go to market in minutes.

Benefits of Cloud Computing:

  • Cost: Businesses do not have to the bear the expenses of setting up and running the datacenters or even buying hardware and software. It’s a quick set-up.
  • Global Scale: The ability to automatically scale the needs, as per the traffic pattern, hence, delivering the right amount of infrastructure at the right time, from the right place.
  • Performance: The regular upgrades of the datacenters, that are located worldwide, makes the system both fast and efficient along with reducing the network latency of single corporate datacenters.
  • Speed: The pressure of capacity planning is taken care off when arranging and accessing a huge amount of computer resources is just a click away.
  • Productivity: Rather than focusing on the management chores such as hardware set up and software patching, businesses get to focus more on the goals and strategies.
  • Reliability: Recovery and data backup is easier and less expensive as the data can be mirrored and reproduced.
  • Security: With several technologies that control and strengthen the security, keeping all your data and infrastructure safe.

Types of cloud computing

  • Public clouds are third-party cloud service provider, who not only manage the hardware, software and the infrastructure but also own the cloud. Microsoft Azure is one such example wherein they deliver computing resources over the Internet. These services can both be accessed and managed using a web browser. 
  • Private cloud is generally for single business or organization and has its services on a private network which can be located on the company’s on-site datacenter. There are times when private cloud can also be hosted by a third-party service provider.
  • Hybrid clouds is a combination of both public and private clouds, that bring the best of both public and private clouds, giving a greater flexibility to businesses along with security and compliance.

Types of cloud services: IaaS, PaaS, and SaaS

  • Infrastructure as a Service (IaaS)

IaaS is a type of cloud computing that offers the basic building blocks such as access to networking features, computers, data storage space. It lets you bypass the cost as well as the complexity of buying any of the basic building block and allows you to pay only for those services that you need. It reduces the capital expenditure, increases scalability, and enhances security. New features are available with the latest updates and it also prevents data loss.

  • Platform as a Service (PaaS)

PaaS eliminates the need to manage underlying infrastructure (usually hardware and operating systems) and allows you to focus on the deployment and management of your applications. Like IaaS, PaaS includes infrastructure along with middleware, development tools, database management services and more. PaaS reduces coding time and provides multiple development options for various platforms.

  • Software as a Service (SaaS)

SaaS is a complete package which is run and managed by the service provider. With a SaaS offering, you don’t have to pay any heed to the how part. As in, how the service is maintained, or infrastructure is managed. You pay for only what you use along with that you get free client software

Oracle Cloud vs Amazon Web Services

Amazon Web Services(AWS) vs Oracle Cloud

OCI or Oracle Cloud Infrastructure is a cloud computing platform, whose datacenters are managed by Oracle Corporation, and it combine Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Data as a Service (DaaS). It provides a wide range of services such as Cloud for Customer Services, Enterprise Integration, App Development, Data Integration, etc.

Whereas AWS or Amazon Web Services is a subsidiary of Amazon and it offers on demand services and platforms such Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (S3), Amazon Lambda, and Amazon Connect.

Why choose Oracle Cloud?

The key features of Oracle cloud include:

  • Business analytics, Application development, Enterprise integration and Data integration and management.
  • Cloud infrastructure setup and maintenance, Customer Relationship Management (CRM) systems
  • Security solutions focused on safety and compliance.

Pros of Oracle Cloud:

One of the many advantages of Oracle Cloud is that the services and the products offered are a complete package, helping eliminate the need of the businesses to reach out to the third-party solutions and pay any extra wages for the services being provided by them. The other advantages are-

  • Oracle offers an integrated package of it services and products, eliminating the need to reach out for third-party services from different vendors
  • Customization allows clients to set up the cloud service as per their requirement.
  • Cutting-edge technologies that make Oracle’s cloud platform fast, making it standout in the market as well as the high-performance.
  • Large industries are always revamping, and Oracle offers an infrastructure that is fully scalable, allowing businesses to increase or decrease the usage of resources as per the requirement.
  • Oracle’s cloud is specialized; It takes into consideration the customer requirement and then provides solutions and services accordingly.
  • Great customer support who will help you resolve your issue quickly and effectively.

Cons of Oracle Cloud:

The most important disadvantages of Oracle that one should be aware of:

  • Since Oracle is focused on the high end, the low-end offering is limited.
  • Poor performance with solutions based on .NET.
  • Not everyone needs the out-of-the-box services and products provided by Oracle, as some companies need simple functionalities only.

Why choose Amazon Web Services (AWS)?

AWS key features include:

  • Support for various databases such as Aurora, RDS, Redshift, DynamoDB
  • Support for advanced technologies such as IoT
  • Advanced computing functions and developer tools such as AWS Code Build, CodePipeline, CodeDeploy
  • Tools that enable monitoring of workloads, configuration, security, and performance.
  • Migration tools, Mobile services.
  • Top security, identity, and compliance management.

Pros of Amazon Web Services(AWS):

AWS has an excellent track record of successful implementations, and its financial performance attracts even more organizations to its offer.

Here are the key advantages of AWS over competing solutions:

  • Amazon offers a wide range of services that range from development tools to security, from migration tools to advanced technologies and large organizations expect a complete package, that Amazon offers.
  • A large workforce of consulting partners and independent vendors help with the easy implementation, migration, and management of the services offered by Amazon.
  • Security and compliance are taken care off
  • Excellent support from the extensive multilingual customer support assures solutions which are effective immediately.
  • Data centers around the world to eliminate the risk of local incidents.
  • Continuous improvement and development of the AWS platform making the platform and the offered services better with each passing day.
  • Pay-as-you-go fee model allows customers to pay for the services that they are currently using and allows them to pay for the additional new ones, later.

Cons of using Amazon Web Services(AWS):

The most relevant disadvantages of AWS

  • AWS implementation is complex as it requires a lot of expertise
  • The custom based solution provided by AWS is more expensive when compared with AWS-based solution.

Key Differences: Oracle Cloud VS Amazon Web Services(AWS)

Oracle Cloud and Amazon Web Services (AWS) are one of the two biggest players in the market right now, the key differences them are:

  1. Cost and Payment Model.

AWS is more affordable than Oracle Cloud. Amazon Web Services (AWS) offers a pay-as-you-go fee model whereas Oracle Cloud also offers a pay-as-you-go model where laaS and PaaS services are metered hourly and charged and other Oracle Cloud services are billed at list price.

2. Market Placement

Oracle Cloud entered the market in 2015 whereas Amazon started back in 2006, so Amazon has more experience and market reach.

3. Customer Support

Both Oracle Cloud and AWS offer their cloud solutions, and their customer support relies multiple partners who help users by providing customized solutions and support services based on specific business needs.

Amazon has AWS Partner Network (APN) and it provides AWS-based businesses with technical, marketing, and go-to-market support providing the partners with solutions that are specific to businesses.

Oracle Partner Network (OPN) is very similar as it provides businesses with cloud-based services and allow businesses to focus specifically on the solutions provided by Oracle for implementation as well as resource enablement.

For any further queries regarding Oracle Cloud or AWS or any other assistance, reach out to us at