What logo design is and how it relates to a company’s marketing efforts?

The theme of logo design is the apparent expression of a company’s forthcoming marketing efforts. Logos are constructed with careful consideration to decorate and market a business’ presence in order to preserve an unchanged public persona. When designing a logos, companies take into account to craft a unique identity that takes into account what they wish to convey to customer to maintain brand recognition. Companies also pay extreme caution in making sure their logos do not infringe on any others in this way so as not to dilute the strength of their brand image.