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OTT Platforms and Their Working

OTT Platforms

Binge watching and snacking late at night has become a part of our lifestyles. Watching our favourite web series, show or movie is the best way of rejuvenation. We all watch web series on YouTube, Netflix, Amazon prime, Voot, Hotstar, ALT Balaji, MX player, etc. We chat on Whatsapp, Facebook messenger or some other platforms. These platforms are called OTT platforms.

OTT platforms are drastically replacing  television and movie theatres. May be they are therefore, called “Over The Top”. OTT is any streaming platform that delivers content online. Basically it’s just like any other app. 

Many serial and movies are released exclusively on OTT because of their popularity and the convenience they offer to the audience.

Different types of services OTT provides

  1. Videos

There are various options like vlogs, documentaries, styling videos, cooking tutorials, etc.

  1. Audio

Spotify is a popular OTT platform providing music and podcast services. Audiobooks are another example of this category.

  1. Communication

Who hasn’t used WhatsApp or Facebook messenger? They are some popular OTT messaging platforms.

Various OTT platforms

Pros of OTT Platforms Over Traditional Forms

How many of you left watching television? Or how many of you just use it for viewing OTT platforms and not the actual channels.

After the revolution in  TV cable supplies, people had to pay per channel. Why pay for a few channels when you can get unlimited fun at lesser price?

With the advent of the Covid-19 pandemic, importance of OTT platforms have increased several folds. 

Going to a movie theatre almost seems impossible in the current scenario. The theatres are not opening anytime soon. Even if they do, there is a high degree of risk involved. With so many people crowding in one place, it is not at all advised to visit a theatre now.

OTT platforms have various movies which you can watch at the ease of your house. Many movies have started realising on OTT platforms itself. As soon as a movie releases it is at your door step. So, lay comfortably in your cosy couch, grab some snacks and have fun.

Unlike television or movies, the content is not limited. You can explore things from all over the world without spending much.

Cons

In order to solve the mystery, find what happens at the end, you keep going on and on. There is no break. 

Although, in 2021 government of India laid down certain rules and regulations for OTT platforms but it is not enough. Whatever they feel like can be exhibited. Many derogatory terms and offensive words are used. For naive children there is a serious danger. They learn from what they see. At an early age they become aware of things they should be. These things influence their personality in several ways, be  it good or bad. There is on one to monitor the contents they are getting exposed to. 

How Does OTT Platforms Work?

OTT platforms are nothing but applications. They are developed in the same way as other apps. Apps stands for applications. They are computer software designed to perform various functions. OTT’s are created for streaming pre-recorded files stored on a survey over the internet. 

For a person to access any OTT platforms an internet connection is mandatory. Along with this any of the devices like mobile phone, laptop, television or a desktop is required. 

Whenever a person wants to perform a particular task, a request is sent via the server and the output is delivered.

These platforms earn money by advertisements. You must have noticed adds appearing on these platforms. This is the source of income for OTT platforms.

Summary

OTT platforms are apps that provide services like video streaming, communication, etc. There are many OTT platforms delivering audio, video and messaging services. With so many advantages more and more people are opting for them instead of the old school forms of entertainment. But nothing is perfect in this world. Things have imperfections. Even these platforms comes with a few drawbacks. One needs to watch out for them. Parents need to monitor their wards and prevent them from accessing unwanted things.

Because of the high demand, business are preferring OTT platforms over others. If you want to develop your OTT app contact Satva Design Studio

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