Animated & Explainer  Videos

6

Explainer Videos

5 Videos

For over fifteen years, we’ve been helping great brands create every type of video they need. Our team of creative storytellers know how to reach and captivate your audience, design on-brand, and deliver videos that work.

This means your workload gets lighter and the process is a lot more fun.

Videos That Inspire, Delight & Educate.

Are you looking for an engaging way to educate, inspire, and delight your audience? Animated videos are an excellent option! Not only are they eye-catching and memorable, but they can also effectively communicate your message in a creative, entertaining way. In this article, we'll explore the power of animated videos and look at some inspiring examples that have been used to great effect by brands and businesses around the world.

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Videos That Showcase Design & Value.

Animated videos are a great way to bring your message to life and engage your audience. From simple explainer videos to complex motion graphics, there are a variety of styles that can be used to capture the attention of viewers and communicate your message in an impactful way. Animated videos can be educational, entertaining, or even humorous - depending on the type of content you're looking to create. Plus, they’re highly shareable - making them ideal for social media campaigns.

When creating animated videos, it’s important to ensure that they support your brand identity and aesthetic while still providing value to viewers

Videos That Increase Sales Performance

Customer Engagement? This can be done through captivating visuals that draw viewers in, and by creating a script or narrative that ties into the message you’re trying to convey.

Animated videos are an effective way to increase sales performance by showcasing your product or service in a creative, memorable way. By making use of animation techniques such as character design, motion graphics, and kinetic typography, you can create an engaging video that makes a lasting impression with your audience. Plus, animation is perfect for breaking down complex concepts and ideas into easily digestible pieces of content - which makes it great for educational purposes too.

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eLearning content development

Services

Articulate

We use SCORM compliant software which means our modules can run on Learning Management Systems or directly from your website.

 
Articulate
  • Storyline 360
  • Rise 360
Captivate

Kick off

We setup an initial kick off meeting with you to confirm the scope and timeline, and receive all the project assets. This meeting should include all of the project team members to get clarity around expectations, challenges and decision points.

Design

The initial design phase involves our instructional designer, elearn specialist and developer. At this stage, we will discuss the approach to the task. Decisions include:

  • whether there is an introductory module directing people in using the system and giving an overview of the course and outcomes; 
  • how the different modules are accessed (linear or cyclical, which requires the users to come back to the first slide to navigate to the next module);
  • whether activities are embedded within the content, or only at the end
  • our approach to activity based learning.

Content development & storyboarding

Our content developer would work with you to build the core messaging of the content. This process would identify any need for graphics or interactions. Usually we build the content within PowerPoint, that way notes can be made onto the slides to give direction to the developer, with ideas for approach to development. The PowerPoint slides would require sign off before moving into full development.


It is at this point that assets could be developed, such as screen recordings, videos etc.

Testing

We then undertake our quality assurance testing, which includes:

  • terminology used is consistent throughout the training materials; 
  • the final product is free of spelling and grammatical errors;
  • all media elements such as graphics, animations, video and audio must be thoroughly checked for quality, function, file size and format;
  • all media elements must be thoroughly checked against the scripts and storyboards to ensure learning outcomes are achieved;
  • all navigational interactivity, including button clicks and mouse hovers, must be quality checked;
  • all subtitles must be checked against audio to ensure accurate synchronisation;
  • ensuring consistent branding;
  • browser and mobile testing;
  • (WCAG) level 2.1, the design, content and any downloadable documents of the eLearning module must meet all WCAG requirements.
Post testing, the product is provided via a temporary web link for final approval.

LMS integration

Once approved, we provide the Learning Management System (LMS) output for your team as well as any additional versions, such as HTML5 for the website, or USB versions (an option for environments where internet connectivity is limited). We then provide the raw files as completion of the project.

training and support

We provide training and support to your team to ensure the ongoing maintenance of the product. In the past, Captovate has provided instructional design training to the internal team for them to understand the nuances of learner behaviour. Additionally, we can provide support with LMS integration or Articulate or Captivate editing.

Timeline

Between 4 - 8 weeks 

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