Oracle Cloud or AWS: Which to choose!

We have all heard of both Oracle Cloud and Amazon Web Services and the very next question that arises is which one is better? Which one to choose? Whereas Oracle has the strength of a complete cloud stack and has superior performance, AWS offers infrastructure, the richest suite of public cloud. So, lets start with the basics and then understand which one between Oracle Cloud and Amazon Web Services is better.

What is cloud?

“Cloud” is an ecosystem of global network of servers that have different software and databases running on them all the time. These servers, generally, store data, run applications, deliver content, or can also be used to stream videos, mails etc.  Instead of being hooked on a local or personal computer for all the files and the data, cloud lets anyone access anything from anywhere around the world at any point of time. That’s the reason, one can login into social media from any device even when the phone breaks making it easier for the companies that function internationally, providing access of all the data to the employees around the world.

What is cloud computing?

Cloud computing the technology that makes cloud work. It is the delivery of several computing services such as networking, intelligence, and analytics over the internet or cloud. It works on a technology known as virtualization which creates a simulation of a ‘virtual’ workstation. This virtual workstation lets you access data and apps on your local desktop, from anywhere around the world at any point in time. It helps you lower the cost and effort of purchasing, installing, configuring and all other basics that are required when a new business is set up. It improves the agility as enterprises can go to market in minutes.

Benefits of Cloud Computing:

  • Cost: Businesses do not have to the bear the expenses of setting up and running the datacenters or even buying hardware and software. It’s a quick set-up.
  • Global Scale: The ability to automatically scale the needs, as per the traffic pattern, hence, delivering the right amount of infrastructure at the right time, from the right place.
  • Performance: The regular upgrades of the datacenters, that are located worldwide, makes the system both fast and efficient along with reducing the network latency of single corporate datacenters.
  • Speed: The pressure of capacity planning is taken care off when arranging and accessing a huge amount of computer resources is just a click away.
  • Productivity: Rather than focusing on the management chores such as hardware set up and software patching, businesses get to focus more on the goals and strategies.
  • Reliability: Recovery and data backup is easier and less expensive as the data can be mirrored and reproduced.
  • Security: With several technologies that control and strengthen the security, keeping all your data and infrastructure safe.

Types of cloud computing

  • Public clouds are third-party cloud service provider, who not only manage the hardware, software and the infrastructure but also own the cloud. Microsoft Azure is one such example wherein they deliver computing resources over the Internet. These services can both be accessed and managed using a web browser. 
  • Private cloud is generally for single business or organization and has its services on a private network which can be located on the company’s on-site datacenter. There are times when private cloud can also be hosted by a third-party service provider.
  • Hybrid clouds is a combination of both public and private clouds, that bring the best of both public and private clouds, giving a greater flexibility to businesses along with security and compliance.

Types of cloud services: IaaS, PaaS, and SaaS

  • Infrastructure as a Service (IaaS)

IaaS is a type of cloud computing that offers the basic building blocks such as access to networking features, computers, data storage space. It lets you bypass the cost as well as the complexity of buying any of the basic building block and allows you to pay only for those services that you need. It reduces the capital expenditure, increases scalability, and enhances security. New features are available with the latest updates and it also prevents data loss.

  • Platform as a Service (PaaS)

PaaS eliminates the need to manage underlying infrastructure (usually hardware and operating systems) and allows you to focus on the deployment and management of your applications. Like IaaS, PaaS includes infrastructure along with middleware, development tools, database management services and more. PaaS reduces coding time and provides multiple development options for various platforms.

  • Software as a Service (SaaS)

SaaS is a complete package which is run and managed by the service provider. With a SaaS offering, you don’t have to pay any heed to the how part. As in, how the service is maintained, or infrastructure is managed. You pay for only what you use along with that you get free client software

Oracle Cloud vs Amazon Web Services

Amazon Web Services(AWS) vs Oracle Cloud

OCI or Oracle Cloud Infrastructure is a cloud computing platform, whose datacenters are managed by Oracle Corporation, and it combine Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS) and Data as a Service (DaaS). It provides a wide range of services such as Cloud for Customer Services, Enterprise Integration, App Development, Data Integration, etc.

Whereas AWS or Amazon Web Services is a subsidiary of Amazon and it offers on demand services and platforms such Amazon Elastic Compute Cloud (EC2), Amazon Simple Storage Service (S3), Amazon Lambda, and Amazon Connect.

Why choose Oracle Cloud?

The key features of Oracle cloud include:

  • Business analytics, Application development, Enterprise integration and Data integration and management.
  • Cloud infrastructure setup and maintenance, Customer Relationship Management (CRM) systems
  • Security solutions focused on safety and compliance.

Pros of Oracle Cloud:

One of the many advantages of Oracle Cloud is that the services and the products offered are a complete package, helping eliminate the need of the businesses to reach out to the third-party solutions and pay any extra wages for the services being provided by them. The other advantages are-

  • Oracle offers an integrated package of it services and products, eliminating the need to reach out for third-party services from different vendors
  • Customization allows clients to set up the cloud service as per their requirement.
  • Cutting-edge technologies that make Oracle’s cloud platform fast, making it standout in the market as well as the high-performance.
  • Large industries are always revamping, and Oracle offers an infrastructure that is fully scalable, allowing businesses to increase or decrease the usage of resources as per the requirement.
  • Oracle’s cloud is specialized; It takes into consideration the customer requirement and then provides solutions and services accordingly.
  • Great customer support who will help you resolve your issue quickly and effectively.

Cons of Oracle Cloud:

The most important disadvantages of Oracle that one should be aware of:

  • Since Oracle is focused on the high end, the low-end offering is limited.
  • Poor performance with solutions based on .NET.
  • Not everyone needs the out-of-the-box services and products provided by Oracle, as some companies need simple functionalities only.

Why choose Amazon Web Services (AWS)?

AWS key features include:

  • Support for various databases such as Aurora, RDS, Redshift, DynamoDB
  • Support for advanced technologies such as IoT
  • Advanced computing functions and developer tools such as AWS Code Build, CodePipeline, CodeDeploy
  • Tools that enable monitoring of workloads, configuration, security, and performance.
  • Migration tools, Mobile services.
  • Top security, identity, and compliance management.

Pros of Amazon Web Services(AWS):

AWS has an excellent track record of successful implementations, and its financial performance attracts even more organizations to its offer.

Here are the key advantages of AWS over competing solutions:

  • Amazon offers a wide range of services that range from development tools to security, from migration tools to advanced technologies and large organizations expect a complete package, that Amazon offers.
  • A large workforce of consulting partners and independent vendors help with the easy implementation, migration, and management of the services offered by Amazon.
  • Security and compliance are taken care off
  • Excellent support from the extensive multilingual customer support assures solutions which are effective immediately.
  • Data centers around the world to eliminate the risk of local incidents.
  • Continuous improvement and development of the AWS platform making the platform and the offered services better with each passing day.
  • Pay-as-you-go fee model allows customers to pay for the services that they are currently using and allows them to pay for the additional new ones, later.

Cons of using Amazon Web Services(AWS):

The most relevant disadvantages of AWS

  • AWS implementation is complex as it requires a lot of expertise
  • The custom based solution provided by AWS is more expensive when compared with AWS-based solution.

Key Differences: Oracle Cloud VS Amazon Web Services(AWS)

Oracle Cloud and Amazon Web Services (AWS) are one of the two biggest players in the market right now, the key differences them are:

  1. Cost and Payment Model.

AWS is more affordable than Oracle Cloud. Amazon Web Services (AWS) offers a pay-as-you-go fee model whereas Oracle Cloud also offers a pay-as-you-go model where laaS and PaaS services are metered hourly and charged and other Oracle Cloud services are billed at list price.

2. Market Placement

Oracle Cloud entered the market in 2015 whereas Amazon started back in 2006, so Amazon has more experience and market reach.

3. Customer Support

Both Oracle Cloud and AWS offer their cloud solutions, and their customer support relies multiple partners who help users by providing customized solutions and support services based on specific business needs.

Amazon has AWS Partner Network (APN) and it provides AWS-based businesses with technical, marketing, and go-to-market support providing the partners with solutions that are specific to businesses.

Oracle Partner Network (OPN) is very similar as it provides businesses with cloud-based services and allow businesses to focus specifically on the solutions provided by Oracle for implementation as well as resource enablement.

For any further queries regarding Oracle Cloud or AWS or any other assistance, reach out to us at

10 Graphic Designing Software's

5 Reasons to Outsource Marketing

In the words of Ryan Khan, Founder of The Hired Group, “Master your strengths, outsource your weaknesses.”.

Do you want to grow and scale your business? If so, then outsourcing might be the solution to do that. With the rise of the internet and technology has made it possible to quickly access the skills and resources that you need to grow and scale your business.

Outsourcing gives you instant access to the resources that you need. If you need a web developer, it might take weeks to hire one, but with outsourcing you can get one today! Another component that has given edge to outsourcing and why it has been growing so rapidly is the cost.

Marketing Outsourcing

Now let us understand what outsourcing is all about, which companies should outsource, why companies should outsource and the results of outsourcing marketing.

What is Outsourcing all about?

The term outsourcing was coined from phrase outside resourcing. In layman terms, outsourcing means hiring people or obtain resources from outside to get the work done. It is an agreement between companies in which services or job functions are exchanged to basically help firms become more competent and innovative. It generally alleviates the shortage of skills or expertise in the domain for which outsourcing was done.  

Some common outsourcing activities include HR management, research, facilities management, supply chain management, accounting, customer support and service, marketing, content writing, engineering, and legal documentation.

Outsourcing entirely depends on what are the business requirements, how much money are they ready to invest, and how time bound the requirement is!

Chairman of Wipro Limited, Azim Premji said that “The important thing about outsourcing or global sourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.”

Outsourcing is all about “Do what you do best and outsource the rest“.

Why do businesses outsource?

Companies outsource, generally, to cut costs, to save time, or to focus on more critical operations, to increase efficiency, to accommodate variable capacity, and to innovate. The other reason for outsourcing could be that businesses do not have the required expertise, or resources to stay put. For instance, when a small firm decides not to retain the in-house accountant and instead chooses a third party for book-keeping, that’s outsourcing.

In words of Michael Corbett, Chairman of the IAOP,  “Challenges create opportunities. Outsourcing service providers are very aggressively examining their products and services to create greater value and increase market share in these times. Companies are recognizing they need to use this as an opportunity to strengthen relationships with their partners because each one of those partners will make them a better company.”

What is Outsourcing Marketing?

When an organization’s marketing functions are handed over to an outside firm that’s outsource marketing. A third-party marketing partner may handle operational front or strategic front or both, depending on the business requirement. Also, marketing can be outsourced on different degrees from outsourcing every function to handling everything in-house. For example, designing of websites is very often outsourced. The reason being that firms generally do not have expertise to build complex websites.

When should you consider outsourcing your marketing?

As marketing is a critical area to invest to grow a business—yet companies struggle to do so. There are several reasons apart from money and expertise that businesses look forward to outsourcing marketing. Outsourcing marketing helps businesses see a bigger picture with clarity because an outsider brings in fresh ideas and help in levelling up. 

Even if one marketing function is outsourced to a third party, it can result in many benefits. Ranging from reduced overhead expenses to ramp up the marketing efforts, to gaining access to the latest tricks, tools, skills, and industry expertise. 

Outsourcing provides expertise not only in —website development, Search Engine Marketing, online advertising, social media, Search Engine Optimization, and video production but various other disciplines. 

Here are 5 ways organizations benefit by outsourcing marketing:

Reduce bandwidth issues 

Be it a startup, a small-scale business or a large corporation, marketing roles have many layers, multiple responsibilities. Responsibilities not just related to marketing but others too. And when there are so many things on one platter, how do you expect to come up with new strategies or ideas? Outsourcing team works along with the businesses to create a strategy based on goals and executes the plan without interrupting the day-to-day life at work. 

Keeping Resources Focused

With an agency, businesses can spend less time on marketing activities and more time on growing the business, allowing employees to work more productively. For instance, a product launch needs a unique strategy whereas a trade show will have separate set of requirements. When a third party comes into picture who holds the experience of marketing and executing plans successfully, businesses can easily shift their focus on other important things such as running the show instead of being worked up by pitching in ideas. 

Outsourced marketing is less expensive

An in-house marketing team is expensive because you need to start from scratch. From hiring to training and recruitment, it is tedious to find the right fit as per the company’s requirement. With outsourcing, businesses get access to experienced specialists with high-quality skills without paying for the hiring or the training. Using the expertise and tools, the third-party teams can think out of the box when under a business custom situation, act proactively to maintain the productivity rate. Also, since the third-party resources are skilled, they produce better outcomes.

Increased competitiveness

An outsourced agency, who is up to date with tips and tricks and trends, provide not only with data to track the success of the efforts they had put in but also recommend ways to maximize on the positive results. They are accountable for the results as they look towards the big picture and provide suggestions for improvements that not only help the company function smoothly but also generate revenue. Outsourcing is an investment and not an expense, an investment that will reap benefits in the future.

Outsider perspective brings clarity

“You don’t know what you don’t know,” and that’s when outsourcing comes into picture. An outsider brings fresh perspectives outside the scope of in-house team. Bringing in external resources opens doors to new, creative ideas from a team of unbiased experts. A key benefit of partnering is that businesses can leverage different marketing capabilities of the outsourced team and ramp up to meet the businesses that are flourishing. 

Outsourcing should be viewed as tool that will help in increasing the productivity of the company and thereby helping the company flourish under the skills of the third-party.

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew, Former Prime Minister of Singapore.

Hopefully that gave you an insight about outsourcing and might have sparked a curiosity to know more about it by reaching to us.

10 Graphic Designing Software's

10 Free Graphic Designing Software’s in 2021

If you are someone who wants to start creating some graphic designs but is stuck because you can’t afford the prices of the mainstream graphic designing software’s, worry not because in this blog we are going to cover 10 free-user friendly but powerful graphic design Software’s which would not only allow you to design free graphic designs and download them but also give you a ton of tools and options to choose from to arrive at your desired mental destination of a graphic design.

Now graphic design is a skill in which a person creates a visual piece of content to convey a message. And it’s really important what kind of tool or tools you utilize to create a design. 

Graphic Designing Software's

Hence here are the 10 best free graphic design softwares which are heavily used in the industry:


GIMP is one of the most well known and frequently used open-source, raster-based photo editing software. Not just that it is also incredibly user friendly and a perfect option for a beginner or even an intermediate on a budget. 

In this software, the creator can even make a design from scratch and that’s a really robust and advantageous feature over the other few softwares that we are going to mention here. 

The only problem with this software is that there are few bugs that you might encounter while using this software but nothing too serious that you should be concerned about.


Vectr is easily the most popular and suggested software, not by just their users but also by many professionals and hardcore graphic design freelancers. Because the learning curve of this software is low and it also comes with easy project sharing options and inbuilt ‘WordPress’ integration.

Vectr can be used for a variety of projects from designing notebook covers to T-shirt prints and from brand symbols to advertisement banners.

It smoothly runs with Linux, macOS and windows.


Now, this software is majorly used by graphic design artists like a cartoonist, concept artists, illustrators and etc. This software offers many unique features and features that are found in adobe photoshop, and because of that, there is a debate going on about ‘which is better?’.

The best feature about this software is that its user interface is customizable and hence user friendly.

Krita also includes a plethora of drawing tools, such as vanishing points, smooth shapes, layer masks, and many others.


Inkscape is a vector-based software and that too a powerful one. If you are someone who has used vector-based software before, you’ll master this software in no time.

Inkscape’s tools will help you create designs remarkably, and stand out design projects with ease and plenty of tools to choose from. And the most important aspect of Inkscape is its ability to handle heavy files with precision so you could work stress-free.

The responding time of this software can sometimes irritate you and control systems can also be improved upon, other than that it’s one of the best free software out there.

Gravit Designer

This particular is also considered to be a game-changer along with being one of the best graphic design software in the world. Illustration, UI and screen design mockups, Printed Artwork, Branding and Logo design are all ideal for a wide range of design projects in “Gravit Designer”.

Simple settings give you control over Gravit Designer behaviour without confusing you with unnecessary jargon. Also, it is available in more than 15 languages.

It also comes with a feature of cloud integration so you don’t lose your project or have a hard time sharing it with others. A little heads up because this software might come in the paid version in future.


This software is unarguably the simplest and the easiest of all the softwares that were discussed here, even a 7 year old kid can learn to use it in an hour or two and that statement was not exaggerated.

The drag and drop feature makes it a popular choice among other reputed and well known softwares, and that’s not all! Canva also provides built-in templates to choose from.

Canva is really popular among beginners and it can also be operated in your smartphone, in fact the smartphone and pc application is synced immediately after one register themselves in order to make an account. 


Blender is a 3D modelling and visualisation software that is utilised in a variety of fields. This is a professional tool used to make 3D models, 3D product design, etc.

Blender is a really great tool for 3D modelling and also realistic object creation in general and the best part is that it’s a vector based software.

Hence the end product of a design would be much better when compared to an image.

Rendering of a heavy file may slow down the computer.


3D modelling, visual effects, Sculpting & Animations
Skin Modifier
Camera & Object Motion Tracking
Allows Masking


Need Enough Knowledge to Draw Curves
Cluttered Menus


Paint is a well-known and simple-to-use raster graphics editing program for Microsoft Windows that allows for basic image manipulation.

 This software offers several layers, and the underlying graphic design software allows you to undo your work an endless number of times. It’s possible that most graphic designers in the twenty-first century began their careers by using Paint.

Paint can easily be used to produce special effects.

Adobe Spark

Adobe Spark is a popular graphic design software that offers users a variety of free design capabilities and tools. In minutes, you can create stunning graphics for websites and social media using this great graphic design programme. 

It is not a comprehensive replacement for Adobe Illustrator, but it may be useful for novices. However, if you still want to use Adobe Illustrator’s features but don’t want to pay for a membership, you can instal and try one of the cheaper or even free Adobe Illustrator alternatives.

SVG- Edit

SVG-edit is a free design tool that does exactly what it says on the tin. It both edits and generates SVG. This is a completely free internet tool that works with the majority of browsers.

A standard set of functions exists. Create shapes, draw with a pencil, convert lines to pathways, colour, and add photos here. WMP, JPG, BMP, GIF, TIFF, and, of course, SVG are all popular online formats that can be exported.

The user interface is plain and reminds me of early 2000s drawing programmes — there is nothing exceptional about it.

The main goal of writing this article about graphic design software is to assist beginners who want to learn graphic design. However, if you are an agency looking to outsource your graphic design department, please contact us today to discuss your needs. Satva Design Studio’s team is eager to hear from you. We would be delighted to assist you in developing your brand’s graphical elements, and our design experts will narrate the storey of your brand’s connection with your target audience.

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