What we can learn from Netflix subscription model ?     

What we can learn from Netflix subscription model ?

And

Why does it failed in India ?

 

Ott platform is a new and greater source of entertainment. It is new thing which has been added to our day to day lifestyle. It becames a phrase for us like let’s go do ‘ Netflix and chill ‘. You haven’t even imagine this thing that how easily we evolve with those things which gives us greater level of comfortness. As your interest and demands increases towards these different Ott platform so the marketing business of different Ott platform. It is a big competition which is going on between them. It is not hard to say that which Ott platform is at the top and getting sucess in India and which have failed to reach there.

Generally if we say there are three main Ott platforms which are quite popular those are Disney hotstar, Amazon prime video and Netflix. In India hotstar hold the 50% of shares, Amazon holds 20% of shares and Netflix holds 5% of shares. As we can see from the percentage Netflix couldn’t able to hold much shares in India. And eventually failed to achieve the same success as others. There are few reason behind this that this happened and we shouldn’t do that.

If we talk about it, I guess the first thing we can say the subscription prices. In Netflix there are only monthly subscription prices which makes the whole annual subscription price more expensive than other Ott platforms. In hotstar and Amazon prime there are options of doing either doing the subscription monthly or annually. And the annual price is lower than even if we sum the monthly price of subscription.

Bundle package services, in other other Ott platforms their content and other services is available in bundle. And if that much services is provided by a Ott platform no person would want miss that chance of having that much services in whole one pack. The price are lower than the whole sum up if we include each and every service one by one. Netflix doesn’t provide these kind of services or offers. Amazon prime provides these kind of bundle package services.

In hotstar or in Amazon prime their are much more regional content realted to your region and preferences. In these their are content are provided in many different languages, of many diffrent religion and many diffrent types as per your preference. So there are more options for viewers to scroll on and choose the content of their choice. In Netflix there is a lack of regional content.

As for Indian people they are obsessed with sports. And there are few particular sports which Indian people die for. So it is a great way to attract more subscribers towards your Ott platform for sure. Hotstar monopolised the whole sports section. Hence, get the more and more subscribers but in Netflix there is nothing related to sports or anything. It says except the live sports television broadcast they couldn’t do more than that. And has no plans about the sports content in near future.

 

Pricing Technique : Satva

Ever heard of pricing? Well, I’m sure it does ring a bell! Pricing is nothing but the amount charged for any of the products or services provided by a company. It is also one of the important factors that determine whether the customer chooses you.

The price of any service or product is an aggregation of the manufacturing cost, the brand and competition, the product quality, and many other hidden factors. Pricing directly affects the market share, affecting the income of the organization. Pricing has four to eight times an impact of improving the other aspects of any business.

Types of pricing strategies

Pricing strategies are nothing, but the methodologies used by the businesses to price the services and products being offered by them.  The most common pricing strategies are:

  • Value-based pricing is also known as the customer-based pricing, where in the customers decide the price of the service that is being offered to them. In literal sense, price value of a commodity is decided based on the value perceived by the customer.
  • Competitive pricing is also referred to as strategic pricing, where the price of a commodity is determined by the competitor’s price of that service or product. It is a good strategy when the business has just started but you need to know the market.
  • Price skimming is the strategy where businesses enter market with a very high price of a service or product, to earn as much profits as possible.
  • Cost-plus pricing is a sum total of the various costs involved in bringing the service or product to market along with a mark-up cost that acts as a profit for the businesses.
  • Penetration pricing is a technique of entering the market at with a very low price of the service and then gradually yet subtly increase the prices of the same services once customer have been enticed.
  • Economy pricing is a strategy well suited for retailers and wholesalers in which the goal is to keep the prices of the product low and make money by selling the same product in bulk.
  • Dynamic pricing depends on the demand of the product in the market and the price varies as and when the demand does.

While pricing is all about how much to charge for the services, pricing strategy is about how to determine what that charge should be.

Examples of Value-Based Markets

Brand, fashion, SaaS, pharmaceuticals, cosmetics, technology, and personal care are few industries that are using value-based pricing strategy.

In fashion industry, pricing depends not only on the brand or the designer but also depends on who the ambassador is. When a celebrity decides to carry a look on the red carpet, the perceived value skyrockets. Also, when thing go the other way, the brand image along with the market share and perceived value, all drops.

What makes Satva different?

Here at Satva, we do not follow the classical approach of pricing. We do not come to you and tell you what we will charge for our services, instead, we listen to you, your needs and then let you decide what our services are worth of.

We value creation and we value your money. We follow value-based pricing strategy where we base our pricing strategy based on how you as our customer perceive our product and what you are willing to pay. Basically, offering you a complete package of both pricing perspective and packaging and a positioning perspective. We run research in customer development and that helps in improving your product continuously.

Value based pricing is calculated based on several factors such as the current customer base, the amount that the customers are willing to pay. This extensive research on the target audience helps you increases your profits.

We assess customer needs and value perceptions then set up a target price to match the customer perceived value rather than on seller’s cost. Determine the cost that will be incurred during the development and until it reaches market. Then design the desired product based on the target price that was perceived by the customer.

When successfully used, it generates higher profits through higher prices without affecting the sales.

We follow what we preach and that’s what makes our pricing strategy our strength.

Pros of value-based pricing

Although different businesses have different needs, value-based pricing fits well with all the types.

  1. Higher Perceived Prices

As the customers perceive the value of the service or the product that is being offered, they decide the price and their willingness to pay higher helps starting off at a higher price and gradually adjusting the prices of the offerings as and when new features are added.

2. No more guessing

As value-based pricing is all about the customer’s willingness to pay for the services being offered, this strategy provides data that will help you assess the situation and charge, accordingly, resulting in higher profits.

3. Customer is the Key

The interaction that happens during the research helps strengthen the rapport with the current customer base and helps make the product or service better with each interaction as you know what your customer exactly expects from you. The attention that customers receive build their trust in your business, thereby increasing customer engagement.

4. Better quality products

Researching not only helps in setting prices it also helps in generating new ideas assuring growth. Progressing with new ideas means improving the already existing features and at the same time innovating, which in turn boosts profits.

5. All variables are considered 

Value-based pricing is more strategic as it helps you differentiate yourself from the market while considering the different factors when price is being decided.

Cons of value-based pricing

Nothing is perfect and same is the case with value-based pricing.

  1. Research is tedious

Researching is a continuous process. One survey or an interview is not enough as every customer has varying needs. And this data needs to be built up to day in and day out to track the engagement and to gauge the performance of the product. And all this research requires both time and resources as quantifying on collected data is tedious.

2. Research data is an approximation

As pricing depends on various factors and varies with market, it is not absolute and cannot be relied on completely

How to set up value-based pricing?

  • Know your audience

Knowing who your customers are, and what their requirements are will help in determining how your product affects them. Reach out to your target audience, both old and new, to get feedbacks, to create strong connections and to fix the problems, if any.

  • Know your competition

You need to know what makes your product different from the market, what makes you stand out from your competitors. Charging a higher price without prior knowledge of both the market and your product features, will only end up in you losing customers. You need a justification for the higher price that you are charging.

  • Know your product value and your market

Do not assign a value for every feature that you offer but do assign a quantitative value of the key features—features that differentiate you and your product from the market.

What determines a successful pricing?

When the consumer’s perception of value matches the services or the products that are being offered, your brand is a success. As value-based pricing is a mix of pricing and marketing, once established, value-based pricing strategy not only strengthens your relationship with the customer, it also gives you a clarity of the customer’s requirements. Of course, quality matters but image does wonders, and the loyal customer base pay high-end prices for the services.

—Pngtree—business idea illustration concept _4853424

Understand this SEO is a Marathon, Not a Sprint.

We are back with another SEO-basedpodcast for your listening pleasure. Today I wanted to talk about why SEO is a marathon and not a Sprint. We get a lot of people that come to us and think that they’re going to get instant results from SEO or it’s going to be something that happens within a couple of days potentially a month. So I want to talk about what the overall expectations are when you’re starting an SEO campaign with either our agency or you know if you decide to hire another one. What you shouldn’t do. But if you decide to what you can expect from that.
And generally speaking, how long it’s going to take to receive some type of results? Now I have done another video on this where I talked about how long SEO takes to have an effect, but I really want people to understand that this is not something that is going to be a one and done even if we do something once. Even if we do something for a couple of months that it’s really an ongoing process.
So let’s go right into it. A lot of people have a general idea of how SEO works, but they don’t really understand how long it usually takes to work and they have unrealistic expectations and it’s really important to understand that process. So here’s a couple of strategies that we can use. To stay in the SEO game for the long term, first part of that is to understand the SEO timeline.
Let’s break down some of the standard things that go into a standard SEO campaign. First thing is going to be the site audit our website analyzation. Generally speaking, this takes between two to five weeks. We’re going to take a look and see what’s going on with the site we are going to do an audit and break down everything and outline everything that needs to be changed by either a content team member or a developer. Second thing is going to be the technical changes this generally takes about two to three months.
You’re also going to have keyword. Research which takes about one to three weeks. This is going to involve going through the site and understanding what keywords you’re trying to target using different software such as semrush or Mage Pro or something like that to where we have the proper targets. Because I’ve talked about this in the past where the volume of a keyword can have a difference. Even if you’re searching for the plural version like let’s say lawyers versus lawyer contractors versus contractor, even having it plural can have a huge impact on the popularity or volume of that search.
Link acquisition campaign that can take three to four months, so building up the links, content expansions, generally speaking, this is ongoing because you’re going to evolve your blogs. You’re going to evolve your geographical based content. If you’re like a local type of business FAQ articles. Basically expand that content. That’s something that’s never going to change, so let’s break down these things one by one. So let’s talk about site audits or the website analyzation. So what’s going to go into that is? Identifying the problems that need to be fixed. We don’t want to just go in without a plan, so taking a look at things like the site load time looking at the Domain, authority ranking, looking at the robots rules now, what does the robots rule? A robots rule is basically a rule, usually a text file or a rule set in the back on the site that says.
Here’s the pages that you should index. Here’s the pages that you shouldn’t index. We have people with WordPress based sites that have all kinds of stuff that are indexed that you really shouldn’t have index and Google can’t identify what the proper pages they should index into their search results. On site content O looking at everything from your homepage to the blog to the FAQs, we really have to understand what’s on there and what needs to be produced in order to rank properly.
H tags or commonly called header tags. So giving your articles context and structure, the site map taking a look at the list of the websites pages. What is the entire site map look like? How are you interlinking things? Are things categorized properly? Do you have proper what they call URL nesting which is having your sub pages underneath the top level pages? Can Google.
Easily go through the site and see how the site is structured in order to give themselves a clear understanding of how to index things and also taking a look at media content so your title tags your meta descriptions. I mean these are foundational baseline elements of SEO that you really need to take a look at, and often it’s the first thing that people see when they’re looking at your site and search instance. If you’ve ever seen a search result page or what they call a SERP or search engine results page, that’s going to display the sea of Blue Links and the usually the links.
What shows up is the title, so that’s a critical part that you want to get right and you also want to make sure that you’re targeting the right things. Let’s talk about technical changes are generally done after we’ve done the initial research, so eliminating duplicate content, fixing or removing broken links in pages, decreasing the sites load time which we already talked about, making sure that you have SSL and SSL is essentially when you look in the browser URL bar, it’ll say secure or it’ll have like a green item meant the site is secure sockets layer identifying and disavowing any backlinks that are toxic, such as if you’ve ever done a backlinking campaign yourself or you had another agency do it.
Chances are you’ve got some pretty ugly links that you don’t want to be associated with. We want to disavow those and say look we want no part of these. We’re not sure how these got here. Don’t include these in our backlink history. Creating and submitting an XML site map so making sure that Google has that proper site map to where they can crawl through the entire site.
Looking at the structure and making sure it’s easy for them to access. Making the pages accessible to crawlers. Optimizing your site for mobile and also making the site secure with HTTPS, which is what we were talking about with the SSL. So these are all going to be things that go into a technical changes portion of your campaign. And it’s usually something that you have to start right off the bat.
It’s once we’ve done the initial research, we get started on the technical changes right away. Once we’ve communicated with the client, and again talking about the SEO timeline, just those steps alone are going to take a couple of months just to get started. So when we’re talking about this marathon versus Sprint, you can see right now. Just off the things we’ve talked about already. We’re already two months in, right? So, and granted, there’s going to be changes that take place during this time period, but a lot of the first month is just finding out what’s broken. And just starting to fix it, you don’t want to rush anything in terms of organic SEO.
Granted, we all know that people want results from this as quickly as possible, but you don’t want to rush things because with organic it’s not like Edwards or other paid media where you can change something right away. You know if I need to change something in AdWords ad or I need to change something in a Facebook ad or social media, ad, etcetera. I can change that right away. I can go in, I can change it. I can resubmit it and boom, you know, 15 minutes later it’s going to be up on the Internet and that’s going to be the newest version with organic.
If we put out a page title meta description to a header or something like that. It’s not going to be reindexed that quickly, so you want to make sure that you’re doing your proper research right off the bat and you want to make sure that any things that you’re implementing are done correctly the first time, and this is a thing that we also see a lot of people struggle with. Whether they’re doing DIY SEO or they’ve got a poorly performing agency is you’ll see these mistakes or problems that aren’t fixed for a period of time, and then when they have to fix them and resubmit them, it can take a period of time before that’s actually addressed.
So let’s talk about keyword research a little bit, so keyword research. We need to understand how people are getting to your site, so brainstorming lists of topics related to the products or services that you offer. Understanding the proper way of how to target those thinking of the most important words or phrases associated with the things that you offer. Looking at Google to discover popular keywords, there’s a ton of different things besides Google that you can use. I have mentioned Maz Pro and Semrush multiple times again, both of them great tools for doing your initial keyword research.
You can also just use Google, you know start typing into Google and seeing who comes up. And how that information is presented using Google is also a really great way, because you can better understand somebody’s intent. You can easily see what type of results you’re getting once you start typing things in. So if I type in the wrong keyword phrase that’s not directly related to like intent to hire, I’m probably going to get a lot of how to DIY or guides or something like that versus my intent to hire.
Like if you’re a contractor and you type in something regarding fixing your bathtub or your sink or etcetera is my intent to hire, or is my intent to find research? And once you start typing those things in, you’re going to start. You’re going to start to understand pretty quickly how Google is indexing these things based upon what you’re typing in. So again, making sure that you have the right keywords is going to be critical. I can’t really stress that part of it enough. You should also target both long tail and short tail keywords, long tail keywords to understand that phrase a little bit better.
This is going to be like at least three words, so generally speaking it’s three to five words. It’s more specific. Typically they don’t get a lot of search volume as much as. The short tail keywords which is going to be, you know your three or fewer words, which is what a short tail keyword is. But the long tail keywords are typically less competitive. Generally speaking, it’s better for articles you’re going to see some interesting results when you switch from a short to long tail keyword, but ultimately you don’t want to limit yourself to just one or the other.
Short tail keywords should be targeted within your top level type of pages or your service pages, or your product pages, and then your long tail keywords should be targeted on your blogs, your FAQ’s etcetera. But you also want to narrow down your keywords. You don’t want to just. So many different things you’re trying to target because it’s going to be difficult either for yourself or for the agency. You have to just really put out that much content and you don’t want your content all over the board.
You want to keep it focused. You want to keep your overall plan structured to where you’re not trying to target too many things at once, where you’re targeting things that have the most search volume and also with the right intent. O, let’s talk about the content revamp and the content expansions. One of the biggest parts of an SEO campaign. Again, going back to the marathon versus a Sprint and you can just hear from all the things I’ve mentioned so far. It’s not a quick process, right? So creating useful and engaging content.
If you’ve ever searched for things on the Internet there, there’s web pages and blog posts on every possible topic imaginable. Really focus on what is going to bring the value to your readers and not getting lost in this. Just sea of blue links on you know, page one through whatever of Google creating engaging content, creating, engaging. Titles, meta descriptions engaging blogs engaging FAQ articles for your top level pages making sure that those are structurally focused on.
I’m looking for this. Therefore, this is the best page based upon what I typed in it really takes weeks, if not months, to start the research on figuring out what to target and then also it takes many months to create that much contact. Our agency creates hundreds and hundreds of pages for all of our clients every single month, and we’re very transparent with people. I just had a meeting with a client. Yesterday and he was talking about the long term goal versus the short term gratification and it was one of the most rewarding meetings that I’ve had in a long time because we actually met with the client that understood that, you know, he was on his I think at this point we were the third agency that he had hired and it’s nice when people understand that everything that we’re talking about is going to take time and the initial part of this video talking about the two to four weeks, the two to three months of one to three weeks, the two to three months, etcetera.
Based upon all the different elements that I had mentioned. Just getting started can take a couple of different months. That’s why we’re talking about some marathon, not a Sprint, and that’s not even going into. Once we get all these things in place, a critical point to remember is that as you take over additional rankings and search, your competitors are not just going to give up those spots easily, right? They’re going to respond to what you do once they realize that their search engine rankings are dropping because you’re taking over their spots and a lot of times what we notice is specifically on larger campaigns that have higher amount to spend.
It’s not going to be a business. Versus a business per se, it’s going to be more of an agency versus an agency, and that’s where it gets really competitive because you have one team of talented individuals versus another team of talented individuals. And they’re both doing the best that they can for a client. So when we’re talking about that long term marathon type of mindset, you really need to understand that you have two competing teams that are both fighting for their clients as hard as possible.
And once we achieve rankings, there’s no guarantee that we’re not going to have to fight for them again. You know, I’ve had clients in the past that say. Why do I need to keep paying for. Seo Well because once we start taking over rankings, people are gonna respond to that. So we might get really good results. And let’s say month three to six or month 6 to 12 or whatever the case may be and then it could be month 14 where somebody really fights back.
They’ve really upped their game, they’ve upped their content marketing, they’ve hired an agency or really got on their agencies back to say hey these guys are taking over my positions and that’s something that you have to keep in mind anytime that you take away money out of another company’s pockets, you’re not going to make any friends from that and they’re going to respond to it. What we wanted to cover today is understanding that mindset of why you have to be involved for SEO for the long term. This isn’t a shout out to get clients on board for any period of time, but they need to understand what goes into it and how long it can take and what to expect in terms of once they get months in that.
That’s not always going to be the end point. You know we can’t do something for three to six months. We can’t do something for six to 12 months. It’s an ongoing process that has to be constantly worked on constantly reported on constantly researched to keep. Our clients at the top of search results once we obtain them,
We hope you found this useful. If you did, please like and subscribe to this video and we’ll see you again next time.

SATVA DESIGN STUDIO (2)

SEO for Beginners: Rank #1 In Google in 2021 – 2022

Today’s Blog. I’m going to show you exactly how to rank on the first page of Google step by step. In fact, I use this exact formula to rank on the first page of Google for competitive keywords, like link building tools, links, and SEO checklist. I’m Brian Dean, the founder of Backlinko the place where marketers turn for higher rankings and more traffic. And if you want to rank number one in Google, you’ll love the actionable steps in this blog. Keep watching. I have a confession to make. I used to hate SEO. That’s mostly because my first website wouldn’t rank. No matter what I did, it was super frustrating. I hate USCO and to make matters worse. I was falling all the advice that I read from so-called SEO experts create great content, add keywords to your page, make sure that your site loads fast. Yeah. That stuff can help a little, but it’s not going to rocket your site to the top of Google’s first page.

And when I realized that I decided to run lots of SEO experiments, I tested title tags, backlinks, anchor, text, internal links, and more. And over the years, I started to put the pieces together flash forward to today. And I ranked number one in Google for tons of competitive keywords, like no follow links and success magazine recently called me the world’s foremost expert on search engine optimization. Okay. Enough bragging. Now it’s time for me to reveal the process that you can use to rank on the first page of Google step by step. So let’s kick things off with step number one, find three keywords. So your first step is to find three keywords. These are keywords that you’ll create content around in the next step. And here’s exactly how to find great low competition keywords. First head over to answer the public. This free tool finds questions that people ask on forums, blogs and on social media.

And it turns those questions into awesome keywords. The best part, the keywords that you get from answer the public are usually long tail keywords in case you haven’t heard of them before long tail keywords are just keywords that are long and very specific. For example, a keyword like keto diet is a short tail keyword, but keto diet breakfast recipes is a long tail keyword, even though not a lot of people tend to search for long tail keywords. They’re also not super competitive, which makes them perfect keywords to go after if you’re just starting out another great way to find keywords is believe it or not Reddit, just head over to a sub Reddit where your target audience hangs out and take a look at the topics that people are talking about. You can even pop these topics into answer the public, to find long tail versions of these topics.

Finally, head over to exploding topics.com. This is another free tool that bubbles up trending topics and industries like tech health, fashion marketing, and more. And because these topics are relatively new to keywords that people use to find information on them. Aren’t usually that competitive. So once you have at least three keywords ready to go, it’s time for step number two, create epic content. So I recently teamed up with BuzzSumo to analyze 912 million articles. And one of our most surprising findings was that most content on the web doesn’t get shared or linked to. In fact, we found that 94% of all articles online have zero links, zero. And there’s a simple reason for that. Most of the content that people publish isn’t that great. And if it’s not great, it’s going to get lost among the millions of blog posts, tweets, YouTube vlogs, and Twitch streams that come out every day.

So for your content to stand standout, it can’t just be good or even great for your content to be something that someone else would want to actually link to. It needs to be epic. Now there’s no formula for creating epic content or else everyone would do it, but there are a few things you can do to increase the odds that people will share. And more importantly, link to your content. First, you want to publish content that’s long and in depth, the bus Sumo study that I mentioned earlier, uncovered a little interesting nugget and that nugget was that longer content gets more links than short content. Specifically long form content gets an average of 77% more backlinks than short content. Does this mean that publishing longer content will automatically bring in thousands of links? Of course not, but publishing in depth content that does cover an entire topic in depth can increase the odds that people link to you.

For example, this post from my blog is 4,700 words long. And because this post has everything there is to know about link building and one place over a thousand different sites have linked to it. Next, you want to add a hook to your content. A hook is something that would make a blogger or journalist want to link to your content. Your hook can be a stat, a case study example, a unique strategy, a rare interview, a tool or widget, or even a visualization, basically anything that makes someone else say, wow, I need to link to this can work. For example, a few years ago, I published this case study of how I increased my blogs conversion rate. The hook in this case was a specific case study that people could reference. I also wrote about unique strategy in that case study called the content upgrade, which was another hook.

And because my page wasn’t just high quality content, but included several hooks. Lots of people have linked to that post. Now that your epic content is ready to go. It’s time for step number three, keyword, optimize your content on page. SEO has changed a lot over the last few years, back in the day, keyword optimization was all about stuffing your page with keywords, but that doesn’t really work anymore. Instead, the goal of on-page SEO today is to give Google context about what your page is all about. Yes, you still want to use keywords on your page, but you also need to help Google understand your pages overall topic. Here’s how to do it. Your first step is to include your target keyword and a few important places on your page. That way Google can understand that your page is about that specific term. Specifically, you want to add your keyword to these areas of your page.

Next it’s time to give Google more context about your page and the best way to do that. LSI keywords, LSI keywords are words and phrases that are closely related to your target. Keyword. Put another way they’re terms that tend to show up next to your keyword around the web. For example, if your target keyword was fresh, prince LSI keywords would be terms like this. And when Google sees these LSI keywords on your page, it makes them say where confident that this page is actually about that topic. You can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results. The bold suggested keywords here usually make great LSI keywords. Then sprinkle in a few of these LSI keywords on your page. And you’re good to go with that. Let’s dive right into step number four, optimize your content for users.

Back in the day, Google would rank pages based almost a hundred percent on who had the most backlinks. Yes, backlinks are still important and I’ll show you exactly how to build back links in the next step, but to rank in Google today, backlinks aren’t enough. Your content also needs to be optimized for users. That’s because Google pays very close attention to how people interact with your site in the search results. And if they notice that people are clicking on your site and then quickly heading back to Google, they’ll downright you barring next. But if they see users sticking on your page, that’s a sign that you’re giving Google searchers what they want. This is awesome. And you’ll usually get a rankings boost with that. Here’s exactly how to optimize your content for users. So they stay on your page first structure, your content. So people start getting actionable info ASAP.

In other words, you don’t want to start your post off with a long explanation about why the topic is important. That’s only going to make people bounce. Instead, use a short intro, then get right into the steps, tips, recipes, workout plans, or whatever you’re going to cover in your posts. For example, in this post, from my blog, I don’t get into a long backstory about why SEO is important. Instead I have a brief five line intro, then it’s time for the first strategy next, make sure that your contents design is on point studies show that people largely judge your site based on design first and content. Second. So if your site looks like this, you can expect a really high bounce rate. Now that doesn’t mean that your site needs to win any design awards or look fancy. In fact, in my experience, a simple design tends to work best.

For example, if you look at post there’s nothing for moly fancy about it, but it does have a clean design that makes it easy to read and skim, which leads us to our last step. Step number five, build backlinks are backlinks still important for SEO? Yeah. In fact, Perficient digital has been tracking the importance of backlinks over the last three years and they found that links are basically just as important today as they were, since they first started tracking them. And if you follow the steps so far by creating epic content, optimizing it for users and adding hooks, you already have a strong foundation for building backlinks. It’s just a matter of getting your content out there to actually build those links and the best way to do that broken link building. In fact, I used broken link building to get this link from a super authoritative website.

Here’s how it works. First, find a broken link on a page that you want to get a link from. I personally use the helpful check my lace extension for Google Chrome, which is free. It automatically crawls all of the links on a page and IDs broken links. Next, you want to find a post on your site that will make a good replacement for the dead link. For example, I recently found a broken link on this page. And after looking through my site, I found this post. That would be a pretty good replacement. Now it’s not a one-to-one match to what the person linked to, but it’s close enough. Finally, reach out to the person that runs that site and ask them to swap out the dead link for a link to your content. Now, for this process, you can definitely work with the email script as you send these out, but I definitely don’t recommend sending out the same generic email to 100 different people.

In fact, an outreach study that I recently did with pitch box found that personalized emails got 32% more replies than emails that use the same exact pitch. For everybody. For example, you can see that this broken link building email that I recently sent out is super personalized. Now, before we close out this SEO tutorial, I want to show you a quick bonus. Step use unique images can using stock photos on your site, hurt your Google rankings. As it turns out, they might. The folks that reboot online recently ran an interesting experiment. They created 10 brand new websites, all optimized around a keyword that they made up for the experiments on five of the sites, they used five stock photos that were already used on a bunch of other websites. And for the other five, they actually took their own images. That way they were a hundred percent unique.

So what did they find? They discovered that the five websites that had unique images, which are the green lines in this chart, you see here outranked the sites that didn’t use unique images, which other red lines from the chart. So what’s the bottom line. Whenever you can try to use unique images in your content, these can be pictures that you take with your phone or illustrations you make in Photoshop or screenshots that you take yourself. As this study showed unique images seem to have a direct impact on rankings. Did he learn something new from today’s blog? If so, make sure to subscribe to my YouTube channel right now, just clicking the subscribe button below this blog. Also, if you want exclusive SEO techniques that I only share with subscribers, head over to backlinko.com and hop on the newsletter. It’s free. Now I want to turn it over to you, which technique for today’s blog are you going to try first? Are you going to try broken link building or are you going to try adding unique images to your page? Let me know by leaving a comment below right now, now from a pro the hook here, did I hurt you, but you also need to, I think it’s a, yeah, that was like an action movie on.

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