The competition is increasing day by day. With new companies and new ideas coming up, the old one’s are in a fear of loosing their charm. The only way out is to be creative. Provide things which the audience desires. Do things that are different yet attractive. Present your ideas such that the audience instantly feels a connection. In this blog, we will be talking about the following aspects of white board animation. Let’s dig in one by one.
What is White Board Animation
White board animation is a method of animation in which the creator physically draws on a white background using marker pens. It is a also known as video scribing or animated doodling. The drawings are put together with the aid of Rome lapsed photography or stop motion animation to form a story. This puts life in a flat sheet of paper. A voice over, music or sound effects can be added to make it more interesting.
This process may seem extremely exhausting. The contrivance of software especially designed for this purpose has made white board animation facile. One simply has to choose your images and add a suitable audio to them. You can customise the colours according to your theme as well. That’s it. Your video is ready. The process is fast and the results are astonishing.
They look as if you used a professional editing tool and put lots of efforts. One of the best, easiest and cheapest way to do this is through white board animation. Let’s learn how?
History of white board animation
White board animation was used for the first time in 2009. Back then, it was mostly used for making experimental videos. The lack of equipment was fulfilled by drawings. Demonstrating experiments became much easy and quick.
The use of white board animation was not just limited to experiments. In no time it’s utility broadened. Soon people realised that it could be used for storytelling. This is where white board animation gained popularity.
It is now used for sundry purposes including marketing, advertisements, promotional activities, spreading awareness, branding, posters, tutorials, demonstrations, etc.
How it works?
The process begins with choosing a topic. After the topic has been selected, a script is prepared. Now comes the main part of white board animation, creating the drawings. First a few sample drawings are created. Later the final drawings are prepared based on the samples.
The next step is organize them into a video. After the video is assembled, a voice over is created. This step is optional, if your animation doesn’t require it you can skip this one. The audio and video are synchronized. And you are all set to release the video. Isn’t that easy-pisy. The steps may be varied according to personal choice. Some of them may be skipped or additional steps may be added.
Types of white board animation
Campaign oriented video
They are suitable for organisations who have campaigns going on through out the year.
Over view explainer animation
Finding it hard to express your thoughts briefly? Want to introduce your firm, who you are, what you do? But don’t want to make it very long. White board animations got everything covered for you.
Pre-roll add
Pre-roll adds are made specifically for targeted audience and are just a few seconds long. They are played before the actual video and don’t come in the way of audience’s entertainment.
Specific product animation
Want to put all the focus on the product? Go for specific product videos.
Greeting videos
Wishing your people time to time keeps them reminded that you care for them.
Training videos
Training sessions can prove to be very boring. Rejuvenate your team with a brand new style of training. White board animation is a fun way of learning new things and remembering them for long.
Animation for sales
These videos can be forwarded to potential buyers via email or social media.
How can businesses benefit with it?
White board animation can be utilized for marketing, promotion, posters or to tell a story, adds, tutorials and many more. They are widely used by educators to clear the concepts of their students. Enterprises use white board animation to train their employees.
They are a great way of giving presentations. It makes things easier to explain and reduces your efforts. It also makes your presentation distinctive. It can also be used to demonstrate a product to the consumers. Summarisation can be made easy and effective through the technique of white board animation. Vast information can be presented in a brief yet informative manner.
White board animations are an excellence marketing tool. They are unique from other indistinguishable ways of promotion. This helps in attracting more audience. They can be used to add a visual effect to a podcast, audiobook, speech, or story to make it more absorbing and fascinating.
They are telecasted through television as in the case of advertisements, or they may appear on social media platforms like YouTube, Instagram, Snapchat, Twitter, Facebook, WhatsApp, and others.
Advantages of white board animation.
Because of their versatility they can be put to various different uses. Their usage is not just limited to a particular sector. They can be easily adapted for multiple purposes. It is a good way to deliver complex information.
Audio, video and text all can be combined together to bring out the best result. You or any other human doesn’t need to act in the videos. This saves time and money. Your drawings will communicate the message. They are easy to produce, consumes less time and energy. Along with this they are cost effective.
How does it help in generating results?
For a new product launch, or a new announcement white board animation can prove to be quite useful. They can instantly drive a large group of people because of it’s uniqueness.
Your message doesn’t gets outshined. It is out there, bold and beautiful. There is no hide and seek. What your are trying to convey is clear to the audience.
Demonstrating a product or explaining a compound mechanism can be done easily through white board animation. As things are easy to digest, audience finds this way more convenient. One cannot expect people to purchase products who’s functioning is complicated and they have to work upon it. But white board animation makes things simpler.
They are more engaging and fascinating. The audience doesn’t get bored. The combination of sound and visuals is more than enough to keep the audience consumed.
Studies have shown that visuals are easy to memorize. Therefore, they retain for longer periods of time in the mind of the audience.
Summary
White board animation is a technique of creating videos which the aid of drawing of white background. They are assembled with the help of stop motion animation or time lapsed photography. A voice over of other sound effects can be added to make it more interesting. The tedious task is made easy with the advent of software. The use of white board animation began in 2009 and it was mostly used for making experimental videos and story telling.
It can be used for tutorials, experiments, marketing, storytelling, promotions, presentations, trainings, demonstrations, and summarisation.
The following steps are involved in creating a white board animation video:
- Selecting a topic.
- Preparing a script.
- Making sample and final sketches.
- Assembling them into a video.
- Adding music, sound or voice over is optional.
- The video and audio are synched.
- Colours are adjusted.
- Final editing touches are added.
Platforms like television, YouTube, Instagram, Snapchat, Twitter, Facebook, WhatsApp, etc. Can be used to publish white board animations.
Several types of white board animations are available for you to choose the most preferable one.
White board animation comes with many advantages. It is versatile and adaptable. They make complex matter easy to understand. Requires mediocre skills. Is less time consuming and cheap.
White board animation assists in generating positive results instantaneously. They can be used for product launch or announcements. Messages can be conveyed directly without any confusion or overshadowing. Product functioning is made easy to understand, driving more consumers. White board animation retain in the memory and are more engaging as compared to other forms of promotion.
The old versions of direct advertisements have become obsolete. Now is the time of indirect promotion. You introduce your product through a story. Create an emotional story. Link it with your product and see it’s impact. People are not at all irritated. Neither do they realise that they watched an advertisement in between a story. But the image of the product gets installed some where in their minds. And your work is done without putting your audience to sleep.
If you want to start creating your own white board animation than Satva Design Studio is at your service.