You create your adsYou create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on GoogleWhen people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customersPeople can simply click on your ad to make a purchase or learn more about you.
Targeted reachNow you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater controlYou can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable valueThere's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you
Google AdwordsConcerned about costs? Don't worry – AdWords puts you in complete control of your spending.
Set your budgetThere's no minimum spending requirement – the amount that you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guessworkWe provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs)
Pay only for resultsYou're charged only if someone clicks your ad, not when your ad is displayed. Payment options vary by country and currency. Learn more
Local and regional targeting!Set your ads to appear only to people searching in a particular region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more Promote your location with local business ads. Define a custom area to target around your business
Google Adwords70% of New Traffic from AdWords "The basic advantage of Google AdWords is that you get charged only when someone clicks on your ad, and reaches your website, which is not the case with SMS or email marketing." Rajiv Ajmani - Founder, Sunrise Consultancy Services more (PDF)600% Increase in Traffic from AdWords "The flexibility to change your AdWords campaign budget at any time and adjust campaign geo-targeting at the country, region and city levels are the two most important features of Google AdWords." Rishi Sachdev - Founder, Aryan Florists more (PDF)52% of All New Clients from AdWords "We first experimented with SEO's... then shifted gradually to SEM's and mainly to Google AdWords PPC campaigns." Pankaj Patel - CEO, Carazoo.com more (PDF)